Historic site Audience in United States

Historic site logo

Historic site has an estimated audience of 4,220,893 people in United States. 59.7% are female, 40.3% are male, average age 48.4. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Israel, Goop, headspace, Wok.

The average Historic site fan in United States is 48.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Israel, Goop, with strongest over-indexing on Urban Outfitters (9.97× the country average). Demographically, the Historic site audience skews more female with an average age of 48.4, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Touchpoint

Demographics of Historic site fans

Demographic split for Historic site audience in United States
MetricValue
Female59.7%
Male40.3%
Average age48.4
Estimated audience size4,220,893

Audience persona

The typical Historic site fan in United States is more female, around 48.4 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Historic site in United States
RegionReachAffinity
California398,0770.86×
Texas322,0630.89×
Florida250,8490.88×
New York194,7500.83×
North Carolina157,2341.24×
Virginia145,1571.41×
Pennsylvania131,7090.93×
Georgia118,2770.91×
Illinois109,0290.78×
Ohio106,6740.82×
Tennessee103,8251.23×
Washington87,5871.03×
Michigan85,0590.77×
South Carolina84,5631.33×
New Jersey84,1650.78×
Arizona80,5760.93×
Missouri75,6171.11×
Massachusetts73,1600.88×
Maryland70,9270.98×
Indiana67,2410.87×
Colorado64,2300.97×
Wisconsin61,6590.97×
Minnesota61,1801.01×
Alabama59,1711×
Kentucky55,3411.05×
Utah48,8451.29×
Oregon47,4410.98×
Oklahoma44,5980.95×
Louisiana37,5710.69×
Kansas37,3841.12×
Mississippi34,5190.99×
Connecticut32,6060.77×
Iowa30,9670.89×
Arkansas29,0140.83×
New Mexico28,1971.33×
Nevada26,2870.64×
Idaho22,8561.08×
Nebraska22,0021.04×
Hawaii20,4251.13×
West Virginia18,6090.95×
New Hampshire17,9141.08×
Maine17,7271.17×
Montana14,7461.26×
Delaware12,7341.09×
Washington, District of Columbia12,6701×
South Dakota12,0241.23×
Vermont10,5261.42×
Wyoming9,0921.45×
Rhode Island7,7210.57×
Alaska7,0480.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Historic site audience
BrandAffinityCategory
Urban Outfitters9.97×Shopping
Israel5.03×Travel & Leisure
Goop11.54×Internet & Social Media
headspace17.77×Health
Wok11.79×Food & Beverages
Governor of Michigan12.37×Politics & Society
Google Home9.98×Technology & Electronics
Natural rubber3.15×Cars & Mobility
Cherish (group)15.68×Music & Radio
Kikar HaShabbat23.27×News
Grace Slick11.92×Music & Radio
Vocal harmony6.07×Music & Radio
Hibachi10.1×Food & Beverages
Earthling26.34×Movies & TV
Fairy godmother8.81×Literature
Jeep Wagoneer6.74×Cars & Mobility
Grinch4×Movies & TV
Alaska1.63×Travel & Leisure
Ira Glass16.41×Music & Radio
Cryptic crossword14.58×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Historic site audience
TraitClusterScore
PatriotismCONSERVATISM6.33
TravellingTHRILL3.8
Risk AppetiteTHRILL2.32
Luxury OrientationPREMIUM2
Community OrientationOPEN1.87
SustainabilityBALANCE1.7

Worldwide distribution

Worldwide audience distribution share by country for Historic site
CountryShare
United States55.4%
United Kingdom9.7%
Canada5.3%

See Historic site audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Historic site have in United States?

Historic site has an estimated audience of 4,220,893 people in United States, concentrated in California and Texas.

What is the gender split and age of Historic site fans?

59.7% of Historic site fans are female, 40.3% are male, with an average age of 48.4 years.

Which brands do Historic site fans like most?

Historic site fans show strongest brand affinity for Urban Outfitters (9.97×), Israel (5.03×), and Goop (11.54×) over the country average.

Where do Historic site fans live in United States?

Historic site fans in United States are most concentrated in California (reach 398,077), Texas (reach 322,063), and Florida (reach 250,849). These three regions account for the largest share of the active audience.

What other brands do Historic site fans also like?

Beyond Historic site itself, the audience over-indexes on Israel (5.03×), Goop (11.54×), headspace (17.77×), and Wok (11.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Historic site. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.