Goop Audience in United States

Goop has an estimated audience of 2,674,085 people in United States. 74.8% are female, 25.2% are male, average age 33.0. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Charli XCX, Microblogging, Singer-songwriter.

The average Goop fan in United States is 33.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Charli XCX, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Goop audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Goop fans

Demographic split for Goop audience in United States
MetricValue
Female74.8%
Male25.2%
Average age33.0
Estimated audience size2,674,085

Audience persona

The typical Goop fan in United States is more female, around 33.0 years old, with strong Sustainability tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Goop in United States
RegionReachAffinity
California572,0051.95×
New York299,0022×
Texas197,6000.86×
Florida170,5850.94×
Illinois100,6641.13×
Massachusetts86,4071.64×
New Jersey83,0381.22×
Pennsylvania81,5670.91×
North Carolina75,5810.94×
Georgia69,6700.85×
Ohio68,6250.83×
Washington67,7511.26×
Virginia67,4121.03×
Michigan57,1940.82×
Colorado50,3321.19×
Arizona47,9380.88×
Tennessee47,2090.88×
Connecticut43,5771.62×
Maryland42,7050.93×
South Carolina39,9730.99×
Minnesota39,5331.03×
Oregon37,5671.23×
Indiana35,5010.73×
Wisconsin33,9760.84×
Missouri32,7120.76×
Louisiana25,9480.75×
Alabama24,9020.67×
Utah23,8210.99×
Kentucky23,6330.7×
Iowa22,2441.01×
Oklahoma21,3640.72×
Nevada19,9960.77×
Kansas15,8220.75×
Washington, District of Columbia15,8171.97×
Arkansas14,7200.67×
Hawaii14,3151.25×
Idaho12,6310.94×
Maine12,3351.29×
Mississippi11,8240.54×
New Hampshire11,5011.09×
Rhode Island10,7591.26×
Nebraska9,4810.71×
New Mexico9,4570.71×
Montana8,1671.1×
Vermont7,2501.54×
West Virginia7,0880.57×
Delaware5,5380.75×
Alaska4,4670.78×
South Dakota3,6040.58×
Wyoming3,3700.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Goop audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Charli XCX19.22×Music & Radio
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Hair Extensions6.83×Beauty & Wellness
Income tax13.19×Business & Career
Irina Shayk26.12×Fashion & Accessoires
Soho House (club)29.96×Business & Career
Tory Burch6.79×Fashion & Accessoires
Gwyneth Paltrow10.21×Movies & TV
Tissot14.66×Fashion & Accessoires
Charles, Prince of Wales18.87×Politics & Society
Designer clothing4.93×Fashion & Accessoires
Cyndi Lauper11.44×Music & Radio
Dungeons & Dragons8.06×Games
Urban Outfitters4.75×Shopping
Toyota Supra10.36×Cars & Mobility
Nordstrom2.87×Shopping
Cast-iron cookware8.42×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Goop audience
TraitClusterScore
SustainabilityBALANCE4.54
Luxury OrientationPREMIUM2.14
LGBTQ+ IdentityOPEN1.95
Quality AwarenessPREMIUM1.78
Pet OwnershipJOY1.66
MindfulnessBALANCE1.6

Worldwide distribution

Worldwide audience distribution share by country for Goop
CountryShare
United States69.7%
United Kingdom7.3%
Canada6.4%

See Goop audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Goop have in United States?

Goop has an estimated audience of 2,674,085 people in United States, concentrated in California and New York.

What is the gender split and age of Goop fans?

74.8% of Goop fans are female, 25.2% are male, with an average age of 33.0 years.

Which brands do Goop fans like most?

Goop fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Charli XCX (19.22×) over the country average.

Where do Goop fans live in United States?

Goop fans in United States are most concentrated in California (reach 572,005), New York (reach 299,002), and Texas (reach 197,600). These three regions account for the largest share of the active audience.

What other brands do Goop fans also like?

Beyond Goop itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Charli XCX (19.22×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Goop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.