Rascasse Audience Intelligence

Goop Audience in United States

A data profile of the people who buy, follow and care about Goop in United States — modelled from more than twelve digital signal sources. Goop has an estimated audience of 2,675,017 people in United States.

#333among Website / Newspaper / Magazine in United States#147in Internet & Social Media

The average Goop fan in United States is 33.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Clothing, Trader Joe's, Hair Extensions, with strongest over-indexing on Clothing (3.41× the country average).

Demographically, the Goop audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Sustainability, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Goop fan in United States is more female, around 33.0 years old, with strong Sustainability tendencies and a notable affinity for Clothing.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Goop profile in United States.

Audience size
2.7M
in United States
Gender
74.8%♀
25.2% male
Age
33.0
average years
Country rank
#11296
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Goop

74.8% are female, 25.2% are male, average age 33.0.

Fig. 02

Gender split

74.8%
Female
25.2%
Male
Demographic split for Goop audience in United States
MetricValue
Female74.8%
Male25.2%
Average age33.0
Estimated audience size2,675,017
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Goop audience in United States
Age bracketShare%
16-1935%
20-2922%
30-3918%
40-4916%
50+9%
Fig. 04

Worldwide distribution

74.9%

of the worldwide Goop audience comes from United States.

Worldwide audience distribution share by country for Goop
CountryShare
United States74.9%
Canada6.9%
Germany4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Goop audience in United States is strongest.

Fig. 05

Top regions by affinity

Goop fans by region: top regions in United States
#RegionReachAffinity×
01California~600K1.94×
02New York~300K1.90×
03Washington, District of Columbia~10K1.83×
04Connecticut~40K1.58×
05Massachusetts~80K1.54×
06Vermont~7K1.49×
07Maine~10K1.30×
08Rhode Island~10K1.26×
09Hawaii~10K1.24×
10Colorado~50K1.21×
11New Jersey~80K1.20×
12Washington~60K1.20×
13Oregon~40K1.19×
14New Hampshire~10K1.13×
15Montana~8K1.12×
16Illinois~100K1.07×
17Virginia~70K1.00×
18Minnesota~40K0.99×
19Utah~20K0.97×
20Iowa~20K0.95×
21Idaho~10K0.95×
22South Carolina~40K0.93×
23Florida~200K0.91×
24Pennsylvania~80K0.91×
25Maryland~40K0.91×
26Alaska~5K0.91×
27North Carolina~70K0.90×
28Arizona~50K0.87×
29Tennessee~50K0.86×
30Wisconsin~30K0.85×
31Georgia~70K0.84×
32Texas~200K0.83×
33Michigan~60K0.82×
34Delaware~6K0.82×
35Ohio~70K0.81×
36Missouri~30K0.80×
37Kansas~20K0.80×
38Nevada~20K0.79×
39Nebraska~10K0.79×
40Kentucky~30K0.77×
41New Mexico~10K0.77×
42Louisiana~30K0.76×
43North Dakota~4K0.76×
44Oklahoma~20K0.75×
45Indiana~40K0.74×
46South Dakota~5K0.74×
47Arkansas~20K0.72×
48West Virginia~9K0.72×
49Alabama~30K0.71×
50Mississippi~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Goop, United States
0.63×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Goop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Goop audience
#·InterestCategoryAffinity×
01Soho House (club)Business & Career36.20×
02Irina ShaykFashion & Accessoires23.04×
03Acne StudiosFashion & Accessoires17.22×
04Cyndi LauperMusic & Radio16.24×
05Celebrity GossipNews15.24×
06Winnie-the-PoohKids & Family13.39×
07Charli XCXMusic & Radio13.18×
08Dungeons & DragonsGames11.40×
09Cast-iron cookwareHome & Garden10.84×
10Gwyneth PaltrowMovies & TV10.58×
11Rick and MortyMovies & TV8.59×
12Hair ExtensionsBeauty & Wellness7.48×
13Folk musicMusic & Radio7.06×
14Trader Joe'sShopping5.36×
15ClothingFashion & Accessoires3.41×
16Old NavyFashion & Accessoires3.14×
17Online shoppingShopping2.76×
18CosmeticsBeauty & Wellness2.68×
19Consumer electronicsTechnology & Electronics2.30×
20VehiclesCars & Mobility2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Goop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Goop audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.81×
TraditionCONSERVATISM2.95×
Luxury OrientationPREMIUM2.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Goop audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.66×
Convenience OrientationPREMIUM0.68×
IndividualismJOY0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Goop have in United States?

Goop has an estimated audience of 2,675,017 people in United States, concentrated in California and New York.

02

What is the gender split and age of Goop fans?

74.8% of Goop fans are female, 25.2% are male, with an average age of 33.0 years.

03

Which brands do Goop fans like most?

Goop fans show strongest brand affinity for Clothing (3.41×), Trader Joe's (5.36×), and Hair Extensions (7.48×) over the country average.

04

Where do Goop fans live in United States?

Goop fans in United States are most concentrated in California (reach ~600K), New York (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Goop fans also like?

Beyond Goop itself, the audience over-indexes on Trader Joe's (5.36×), Hair Extensions (7.48×), Soho House (club) (36.2×), and Online shopping (2.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Goop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Goop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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