Goop Audience in United States
Goop has an estimated audience of 2,674,085 people in United States. 74.8% are female, 25.2% are male, average age 33.0. Top regions: California, New York, Texas. Top brand affinities: Staycation, UK garage, Mothercare, Isometric exercise, Home equity.
The average Goop fan in United States is 33.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Staycation, UK garage, Mothercare, with strongest over-indexing on Staycation (8.83× the country average). Demographically, the Goop audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Goop fans
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 33.0 |
| Estimated audience size | 2,674,085 |
Audience persona
The typical Goop fan in United States is more female, around 33.0 years old, with strong Sustainability tendencies and a notable affinity for Staycation.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 572,005 | 1.95× |
| New York | 299,002 | 2× |
| Texas | 197,600 | 0.86× |
| Florida | 170,585 | 0.94× |
| Illinois | 100,664 | 1.13× |
| Massachusetts | 86,407 | 1.64× |
| New Jersey | 83,038 | 1.22× |
| Pennsylvania | 81,567 | 0.91× |
| North Carolina | 75,581 | 0.94× |
| Georgia | 69,670 | 0.85× |
| Ohio | 68,625 | 0.83× |
| Washington | 67,751 | 1.26× |
| Virginia | 67,412 | 1.03× |
| Michigan | 57,194 | 0.82× |
| Colorado | 50,332 | 1.19× |
| Arizona | 47,938 | 0.88× |
| Tennessee | 47,209 | 0.88× |
| Connecticut | 43,577 | 1.62× |
| Maryland | 42,705 | 0.93× |
| South Carolina | 39,973 | 0.99× |
| Minnesota | 39,533 | 1.03× |
| Oregon | 37,567 | 1.23× |
| Indiana | 35,501 | 0.73× |
| Wisconsin | 33,976 | 0.84× |
| Missouri | 32,712 | 0.76× |
| Louisiana | 25,948 | 0.75× |
| Alabama | 24,902 | 0.67× |
| Utah | 23,821 | 0.99× |
| Kentucky | 23,633 | 0.7× |
| Iowa | 22,244 | 1.01× |
| Oklahoma | 21,364 | 0.72× |
| Nevada | 19,996 | 0.77× |
| Kansas | 15,822 | 0.75× |
| Washington, District of Columbia | 15,817 | 1.97× |
| Arkansas | 14,720 | 0.67× |
| Hawaii | 14,315 | 1.25× |
| Idaho | 12,631 | 0.94× |
| Maine | 12,335 | 1.29× |
| Mississippi | 11,824 | 0.54× |
| New Hampshire | 11,501 | 1.09× |
| Rhode Island | 10,759 | 1.26× |
| Nebraska | 9,481 | 0.71× |
| New Mexico | 9,457 | 0.71× |
| Montana | 8,167 | 1.1× |
| Vermont | 7,250 | 1.54× |
| West Virginia | 7,088 | 0.57× |
| Delaware | 5,538 | 0.75× |
| Alaska | 4,467 | 0.78× |
| South Dakota | 3,604 | 0.58× |
| Wyoming | 3,370 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Staycation | 8.83× | Home & Garden |
| UK garage | 14.4× | Music & Radio |
| Mothercare | 5.04× | Kids & Family |
| Isometric exercise | 13.53× | Sports |
| Home equity | 2.76× | Home & Garden |
| Stamp collecting | 6.14× | Home & Garden |
| Natural rubber | 2.1× | Cars & Mobility |
| Jesse Plemons | 3.03× | Movies & TV |
| JDSU | 2.49× | Business & Career |
| Iowa Lottery | 7.83× | Games |
| Embroidery Library | 11.33× | Home & Garden |
| Pro-Ject | 2.84× | Music & Radio |
| Joshua Jackson | 2.94× | Movies & TV |
| Tierra Cali | 4.92× | Travel & Leisure |
| Jaws | 3.37× | Movies & TV |
| New York Harbor | 8.05× | Travel & Leisure |
| Arco Iris | 12.33× | Music & Radio |
| Sub Zero (Official) | 5.9× | Literature |
| Japanese domestic market | 2.81× | Politics & Society |
| Iowa River | 14.66× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 4.54 |
| Luxury Orientation | PREMIUM | 2.14 |
| LGBTQ+ Identity | OPEN | 1.95 |
| Quality Awareness | PREMIUM | 1.78 |
| Pet Ownership | JOY | 1.66 |
| Mindfulness | BALANCE | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.7% |
| United Kingdom | 7.3% |
| Canada | 6.4% |
See Goop audiences in other countries
More Internet & Social Media audiences in United States
Frequently asked questions
How many fans does Goop have in United States?
Goop has an estimated audience of 2,674,085 people in United States, concentrated in California and New York.
What is the gender split and age of Goop fans?
74.8% of Goop fans are female, 25.2% are male, with an average age of 33.0 years.
Which brands do Goop fans like most?
Goop fans show strongest brand affinity for Staycation (8.83×), UK garage (14.4×), and Mothercare (5.04×) over the country average.
Where do Goop fans live in United States?
Goop fans in United States are most concentrated in California (reach 572,005), New York (reach 299,002), and Texas (reach 197,600). These three regions account for the largest share of the active audience.
What other brands do Goop fans also like?
Beyond Goop itself, the audience over-indexes on UK garage (14.4×), Mothercare (5.04×), Isometric exercise (13.53×), and Home equity (2.76×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Goop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.