Minnesota Audience in United States

Minnesota logo

Minnesota has an estimated audience of 25,068,570 people in United States. 49.5% are female, 50.5% are male, average age 44.6. Top regions: Minnesota, California, Texas. Top brand affinities: Goop, Governor of Michigan, Wok, Vocal harmony, Grinch.

The average Minnesota fan in United States is 44.6 years old, balanced, and lives primarily in Minnesota. The audience is concentrated in Minnesota, California, Texas. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (11.13× the country average). Demographically, the Minnesota audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Minnesota fans

Demographic split for Minnesota audience in United States
MetricValue
Female49.5%
Male50.5%
Average age44.6
Estimated audience size25,068,570

Audience persona

The typical Minnesota fan in United States is balanced, around 44.6 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Minnesota in United States
RegionReachAffinity
Minnesota2,832,1107.88×
California2,293,5340.83×
Texas1,813,9630.84×
Florida1,530,4780.9×
New York1,243,4800.89×
Illinois900,4961.08×
Georgia631,2570.82×
Ohio600,9820.78×
Pennsylvania596,4360.71×
North Carolina585,7300.78×
Michigan549,6120.84×
Virginia505,8860.83×
New Jersey495,6030.78×
Wisconsin477,6561.27×
Washington454,4450.9×
Arizona439,7470.86×
Massachusetts406,9520.82×
Indiana390,6720.85×
Tennessee381,0460.76×
Colorado373,6060.95×
Missouri367,0400.91×
Maryland341,6200.79×
Iowa295,6411.43×
South Carolina262,4260.7×
Oregon235,5910.82×
Louisiana233,5050.72×
Alabama232,8490.66×
Kentucky229,4020.73×
Oklahoma215,8480.78×
Nevada194,8070.8×
Utah191,5390.85×
Connecticut190,1300.76×
Kansas182,9570.93×
Arkansas152,1810.74×
Nebraska142,8151.14×
Mississippi141,2380.68×
North Dakota110,7922.15×
South Dakota94,8911.64×
Idaho89,0790.71×
New Mexico86,8200.69×
Hawaii77,6590.72×
Washington, District of Columbia74,6800.99×
West Virginia66,8690.57×
New Hampshire65,5920.66×
Maine64,0430.71×
Montana56,4600.81×
Rhode Island52,0850.65×
Alaska45,2340.84×
Delaware43,4410.63×
Vermont30,7810.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minnesota audience
BrandAffinityCategory
Goop11.13×Internet & Social Media
Governor of Michigan13.6×Politics & Society
Wok11.02×Food & Beverages
Vocal harmony7.46×Music & Radio
Grinch6.56×Movies & TV
Israel3.42×Travel & Leisure
Google Home8.7×Technology & Electronics
Cherish (group)14.16×Music & Radio
headspace12.1×Health
Hibachi10.15×Food & Beverages
Grace Slick11.13×Music & Radio
El Paso County, Colorado15.16×Travel & Leisure
Hipster10.33×Politics & Society
No Escape (1994 film)10.48×Movies & TV
Guitarist (magazine)10.36×Music & Radio
TV Fanatic9.46×Movies & TV
La Jolla7.68×Travel & Leisure
Fairy godmother6.14×Literature
Gift registry10.67×Kids & Family
Ira Glass13.15×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minnesota audience
TraitClusterScore
Risk AppetiteTHRILL2.34
Luxury OrientationPREMIUM1.36
Community OrientationOPEN1.27
ExtroversionTHRILL1.26
Family OrientationCONSERVATISM1.1
Need for SecurityCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Minnesota
CountryShare
United States77.6%
Canada3.2%
United Kingdom2.6%

See Minnesota audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Minnesota have in United States?

Minnesota has an estimated audience of 25,068,570 people in United States, concentrated in Minnesota and California.

What is the gender split and age of Minnesota fans?

49.5% of Minnesota fans are female, 50.5% are male, with an average age of 44.6 years.

Which brands do Minnesota fans like most?

Minnesota fans show strongest brand affinity for Goop (11.13×), Governor of Michigan (13.6×), and Wok (11.02×) over the country average.

Where do Minnesota fans live in United States?

Minnesota fans in United States are most concentrated in Minnesota (reach 2,832,110), California (reach 2,293,534), and Texas (reach 1,813,963). These three regions account for the largest share of the active audience.

What other brands do Minnesota fans also like?

Beyond Minnesota itself, the audience over-indexes on Governor of Michigan (13.6×), Wok (11.02×), Vocal harmony (7.46×), and Grinch (6.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Minnesota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.