Rascasse Audience Intelligence

Minnesota Audience in United States

A data profile of the people who buy, follow and care about Minnesota in United States — modelled from more than twelve digital signal sources. Minnesota has an estimated audience of 25,068,570 people in United States.

#16among City in United States#66among POI in United States#112in Travel & Leisure

The average Minnesota fan in United States is 44.6 years old, balanced, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, California, Texas.

Top brand affinities include Renewable energy, Mortgage loans, FedEx, with strongest over-indexing on Renewable energy (4.15× the country average).

Demographically, the Minnesota audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Minnesota fan in United States is balanced, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Renewable energy.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minnesota profile in United States.

Audience size
25.1M
in United States
Gender
49.5%♀
50.5% male
Age
44.6
average years
Country rank
#1227
POI in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minnesota fans

49.5% are female, 50.5% are male, average age 44.6.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Minnesota audience in United States
MetricValue
Female49.5%
Male50.5%
Average age44.6
Estimated audience size25,068,570
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Minnesota audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3917%
40-4923%
50+34%
Fig. 04

Worldwide distribution

77.5%

of the worldwide Minnesota audience comes from United States.

Worldwide audience distribution share by country for Minnesota
CountryShare
United States77.5%
Canada3.2%
United Kingdom2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minnesota audience in United States is strongest.

Fig. 05

Top regions by affinity

Minnesota fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~2.5M7.20×
02North Dakota~100K2.10×
03South Dakota~90K1.62×
04Iowa~300K1.36×
05Wisconsin~500K1.20×
06Nebraska~100K1.13×
07Illinois~800K1.02×
08Alaska~50K1.01×
09Washington, District of Columbia~70K0.98×
10Kansas~200K0.93×
11Washington~500K0.92×
12Colorado~400K0.92×
13Missouri~400K0.90×
14Massachusetts~400K0.88×
15Utah~200K0.87×
16Montana~60K0.87×
17Michigan~600K0.85×
18Virginia~500K0.85×
19Arizona~400K0.84×
20Maine~80K0.84×
21Florida~1.5M0.83×
22Indiana~400K0.83×
23Oregon~200K0.83×
24Texas~2M0.82×
25New York~1M0.82×
26Oklahoma~200K0.82×
27Maryland~300K0.81×
28Vermont~40K0.81×
29Georgia~600K0.80×
30California~2M0.79×
31Nevada~200K0.79×
32Idaho~100K0.79×
33Ohio~600K0.78×
34New Jersey~500K0.78×
35Connecticut~200K0.78×
36Arkansas~200K0.78×
37Hawaii~80K0.78×
38North Carolina~600K0.77×
39Pennsylvania~600K0.76×
40Kentucky~200K0.76×
41Tennessee~400K0.75×
42New Hampshire~70K0.75×
43New Mexico~90K0.74×
44Rhode Island~60K0.73×
45Alabama~200K0.71×
46Louisiana~200K0.71×
47South Carolina~300K0.69×
48Mississippi~100K0.69×
49West Virginia~80K0.68×
50Delaware~50K0.67×
Fig. 06

Affinity by region

Affinity by region — Minnesota, United States
0.67×1.00×7.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minnesota audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minnesota audience
#·InterestCategoryAffinity×
01Renewable energyBusiness & Career4.15×
02Sustainable energyHome & Garden3.73×
03Weather forecastingHome & Garden3.29×
04FedExBusiness & Career3.01×
05Mortgage loansBusiness & Career2.75×
06Solar energyHome & Garden2.33×
07Discount storesShopping2.21×
08Real propertyHome & Garden2.17×
09SubwayFood & Beverages1.95×
10Shopping mallsShopping1.95×
11AirbnbTravel & Leisure1.87×
12PinterestInternet & Social Media1.83×
13American AirlinesTravel & Leisure1.73×
14McDonald'sFood & Beverages1.69×
15Pizza HutFood & Beverages1.64×
16GolfSports1.59×
17MSNNews1.57×
18FurnitureHome & Garden1.55×
19BarbecueFood & Beverages1.54×
20NatureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minnesota audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minnesota audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.78×
PatriotismCONSERVATISM1.64×
Community OrientationOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minnesota audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Design AffinityPREMIUM0.82×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Minnesota have in United States?

Minnesota has an estimated audience of 25,068,570 people in United States, concentrated in Minnesota and California.

02

What is the gender split and age of Minnesota fans?

49.5% of Minnesota fans are female, 50.5% are male, with an average age of 44.6 years.

03

Which brands do Minnesota fans like most?

Minnesota fans show strongest brand affinity for Renewable energy (4.15×), Mortgage loans (2.75×), and FedEx (3.01×) over the country average.

04

Where do Minnesota fans live in United States?

Minnesota fans in United States are most concentrated in Minnesota (reach ~2.5M), California (reach ~2M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Minnesota fans also like?

Beyond Minnesota itself, the audience over-indexes on Mortgage loans (2.75×), FedEx (3.01×), Pinterest (1.83×), and Sustainable energy (3.73×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Minnesota audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Minnesota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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