Minnesota Audience in Germany
Minnesota has an estimated audience of 233,663 people in Germany. 43.2% are female, 56.8% are male, average age 39.3. Top brand affinities: Medieval fantasy, Progressive rock, Unique Gifts, Israel, Stradivarius.
Top brand affinities include Medieval fantasy, Progressive rock, Unique Gifts, with strongest over-indexing on Medieval fantasy (33.31× the country average). Demographically, the Minnesota audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Pet Ownership.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Minnesota fans
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 39.3 |
| Estimated audience size | 233,663 |
Audience persona
The typical Minnesota fan in Germany is more male, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Medieval fantasy.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Medieval fantasy | 33.31× | Literature |
| Progressive rock | 4.39× | Music & Radio |
| Unique Gifts | 2.03× | Shopping |
| Israel | 2.54× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Captain Fantastic (film) | 10.42× | Movies & TV |
| Birthday Gifts | 1.91× | Kids & Family |
| Christmas Gift | 1.91× | Kids & Family |
| Este, Veneto | 2.76× | Travel & Leisure |
| Kodi (software) | 3.16× | Technology & Electronics |
| Grace Slick | 9.86× | Music & Radio |
| The Journey (1959 film) | 14.28× | Movies & TV |
| Natural rubber | 2.21× | Cars & Mobility |
| Vocal harmony | 5.85× | Music & Radio |
| Hobby Lobby | 5.23× | Home & Garden |
| Corona (band) | 1.85× | Music & Radio |
| Esra Erol | 4.15× | Movies & TV |
| Samanyolu Haber | 3.25× | Movies & TV |
| Buying a House | 4.3× | Home & Garden |
| Google Wallet | 3.76× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.47 |
| Pet Ownership | JOY | 1.43 |
| Risk Appetite | THRILL | 1.43 |
| Community Orientation | OPEN | 1.42 |
| Extroversion | THRILL | 1.4 |
| Travelling | THRILL | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.6% |
| Canada | 3.2% |
| United Kingdom | 2.6% |
See Minnesota audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Minnesota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.