Minnesota Audience in Germany
Minnesota has an estimated audience of 233,663 people in Germany. 43.2% are female, 56.8% are male, average age 39.3. Top brand affinities: Satire, Bleacher Report, Country rap, Sports Illustrated, German television comedy.
Top brand affinities include Satire, Bleacher Report, Country rap, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Minnesota audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Pet Ownership.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Minnesota fans
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 39.3 |
| Estimated audience size | 233,663 |
Audience persona
The typical Minnesota fan in Germany is more male, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Satire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| Bleacher Report | 33.31× | Sports |
| Country rap | 10.11× | Music & Radio |
| Sports Illustrated | 31.09× | Sports |
| German television comedy | 7.83× | Movies & TV |
| Allgäu | 7.45× | Travel & Leisure |
| Brewing | 6.09× | Food & Beverages |
| CNN | 7.68× | Movies & TV |
| Aveda | 18.11× | Beauty & Wellness |
| Maine Coon | 5.01× | Pets & Animals |
| Headphones | 5.66× | Technology & Electronics |
| Bicycle wheel | 7.81× | Cars & Mobility |
| FIBA EuroBasket | 11.57× | Sports |
| Pets | 1.73× | Pets & Animals |
| Plumbing | 4.01× | Home & Garden |
| Lake Constance | 7.45× | Travel & Leisure |
| Vacations | 2.45× | Travel & Leisure |
| Tour de France | 4.89× | Sports |
| Public administration | 7.4× | Business & Career |
| Ryanair | 2.21× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.47 |
| Pet Ownership | JOY | 1.43 |
| Risk Appetite | THRILL | 1.43 |
| Community Orientation | OPEN | 1.42 |
| Extroversion | THRILL | 1.4 |
| Travelling | THRILL | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.6% |
| Canada | 3.2% |
| United Kingdom | 2.6% |
See Minnesota audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Minnesota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.