Rascasse Audience Intelligence

Bank account Audience in United States

A data profile of the people who buy, follow and care about Bank account in United States — modelled from more than twelve digital signal sources. Bank account has an estimated audience of 12,436,738 people in United States.

#1906among Topic in United States#292in Business & Career

The average Bank account fan in United States is 42.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Transactional account, Savings account, Mobile banking, with strongest over-indexing on Transactional account (11.06× the country average).

Demographically, the Bank account audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bank account fan in United States is balanced, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Transactional account.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bank account profile in United States.

Audience size
12.4M
in United States
Gender
50.9%♀
49.1% male
Age
42.2
average years
Country rank
#2867
Topic in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bank account fans

50.9% are female, 49.1% are male, average age 42.2.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Bank account audience in United States
MetricValue
Female50.9%
Male49.1%
Average age42.2
Estimated audience size12,436,738
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Bank account audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3920%
40-4922%
50+27%
Fig. 04

Worldwide distribution

25.8%

of the worldwide Bank account audience comes from United States.

Worldwide audience distribution share by country for Bank account
CountryShare
United States25.8%
Brazil9.0%
India4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bank account audience in United States is strongest.

Fig. 05

Top regions by affinity

Bank account fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~90K3.64×
02Louisiana~300K2.03×
03Mississippi~200K1.95×
04West Virginia~100K1.67×
05Alabama~300K1.54×
06Georgia~600K1.47×
07Arkansas~100K1.27×
08South Carolina~200K1.23×
09Washington, District of Columbia~50K1.23×
10Tennessee~300K1.19×
11New Mexico~70K1.12×
12Florida~900K1.11×
13North Carolina~400K1.11×
14Kentucky~200K1.11×
15Nevada~100K1.11×
16Indiana~200K1.10×
17Texas~1M1.07×
18Ohio~400K1.06×
19Michigan~300K1.06×
20Oklahoma~100K1.06×
21Delaware~40K1.04×
22Illinois~400K1.01×
23Pennsylvania~400K1.00×
24Missouri~200K0.98×
25Wisconsin~200K0.94×
26Virginia~300K0.93×
27Arizona~200K0.91×
28Maryland~200K0.91×
29Minnesota~200K0.91×
30New York~600K0.86×
31Connecticut~100K0.85×
32California~1M0.82×
33New Jersey~300K0.82×
34Wyoming~20K0.82×
35Kansas~80K0.80×
36Colorado~200K0.79×
37Idaho~50K0.79×
38South Dakota~20K0.76×
39Alaska~20K0.76×
40Oregon~100K0.75×
41Nebraska~50K0.74×
42Montana~30K0.74×
43Rhode Island~30K0.73×
44Iowa~70K0.68×
45Hawaii~30K0.65×
46Maine~30K0.65×
47Washington~200K0.64×
48Utah~70K0.62×
49Massachusetts~100K0.61×
50New Hampshire~30K0.59×
Fig. 06

Affinity by region

Affinity by region — Bank account, United States
0.59×1.00×3.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bank account audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bank account audience
#·InterestCategoryAffinity×
01Balance (accounting)Business & Career15.95×
02Transactional accountBusiness & Career11.06×
03Mobile bankingBusiness & Career7.78×
04Savings accountBusiness & Career6.07×
05Payment systemShopping4.41×
06Deposit accountBusiness & Career4.04×
07Electronic funds transferBusiness & Career4.02×
08Online bankingBusiness & Career3.67×
09Charles Schwab CorporationBusiness & Career3.48×
10CitibankBusiness & Career3.46×
11Investment strategyBusiness & Career3.45×
12CarvanaCars & Mobility2.69×
13Credit (finance)Business & Career2.32×
14BankingBusiness & Career2.24×
15ChaseBusiness & Career2.17×
16Capital OneBusiness & Career2.07×
17T-MobileTechnology & Electronics1.72×
18Credit cardsBusiness & Career1.67×
19Dollar GeneralShopping1.63×
20Wells FargoBusiness & Career1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bank account audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bank account audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.34×
Career OrientationPOWER1.17×
Quality AwarenessPREMIUM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bank account audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.55×
Design AffinityPREMIUM0.58×
CreativityOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bank account have in United States?

Bank account has an estimated audience of 12,436,738 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Bank account fans?

50.9% of Bank account fans are female, 49.1% are male, with an average age of 42.2 years.

03

Which brands do Bank account fans like most?

Bank account fans show strongest brand affinity for Transactional account (11.06×), Savings account (6.07×), and Mobile banking (7.78×) over the country average.

04

Where do Bank account fans live in United States?

Bank account fans in United States are most concentrated in Texas (reach ~1M), California (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Bank account fans also like?

Beyond Bank account itself, the audience over-indexes on Savings account (6.07×), Mobile banking (7.78×), Banking (2.24×), and Charles Schwab Corporation (3.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Bank account audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bank account. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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