Bank account Audience in United States

Bank account logo

Bank account has an estimated audience of 12,436,738 people in United States. 50.9% are female, 49.1% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Transactional account, Savings account, Mobile banking, Banking, Balance (accounting).

The average Bank account fan in United States is 42.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Transactional account, Savings account, Mobile banking, with strongest over-indexing on Transactional account (11.06× the country average). Demographically, the Bank account audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Quality Awareness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Bank account fans

Demographic split for Bank account audience in United States
MetricValue
Female50.9%
Male49.1%
Average age42.2
Estimated audience size12,436,738

Audience persona

The typical Bank account fan in United States is balanced, around 42.2 years old, with strong Quality Awareness tendencies and a notable affinity for Transactional account.

Top regions in United States

Top regions ranked by reach for Bank account in United States
RegionReachAffinity
California1,100,2170.8×
Texas1,090,5251.02×
Florida850,8831.01×
New York576,5430.83×
Georgia553,4421.44×
North Carolina417,5631.12×
Pennsylvania408,6180.98×
Illinois397,0040.96×
Ohio377,7330.99×
Louisiana344,4922.15×
Michigan341,6801.05×
Tennessee307,1151.23×
Virginia278,1400.92×
Alabama273,4301.57×
Indiana234,1421.03×
Arizona228,4140.9×
New Jersey224,3100.71×
South Carolina216,9641.16×
Mississippi205,4242×
Missouri198,2720.99×
Wisconsin186,3841×
Maryland177,0820.83×
Minnesota174,8010.98×
Washington160,3470.64×
Kentucky160,1461.03×
Colorado153,0890.78×
Oklahoma146,8661.06×
Massachusetts138,8990.57×
Arkansas136,0151.33×
Nevada125,1461.04×
Oregon107,5390.75×
West Virginia101,3491.75×
North Dakota98,2183.84×
Connecticut94,8140.76×
New Mexico72,6571.16×
Kansas72,3410.74×
Utah64,5720.58×
Iowa62,0700.61×
Idaho49,0000.79×
Washington, District of Columbia48,9191.31×
Nebraska40,6720.65×
Delaware29,4900.86×
Hawaii29,3020.55×
Maine25,6530.58×
Montana23,1720.67×
Rhode Island22,2070.56×
New Hampshire21,7730.44×
South Dakota17,4050.61×
Alaska16,2030.61×
Wyoming12,1900.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bank account audience
BrandAffinityCategory
Transactional account11.06×Business & Career
Savings account6.07×Business & Career
Mobile banking7.78×Business & Career
Banking2.24×Business & Career
Balance (accounting)15.95×Business & Career
Charles Schwab Corporation3.48×Business & Career
Capital One2.07×Business & Career
Deposit account4.04×Business & Career
Electronic funds transfer4.02×Business & Career
Payment system4.41×Shopping
Citibank3.46×Business & Career
Chase2.17×Business & Career
Online banking3.67×Business & Career
Chase (bank)2.1×Business & Career
T-Mobile1.72×Technology & Electronics
Dollar General1.63×Shopping
Credit cards1.67×Business & Career
Wells Fargo1.62×Business & Career
Carvana2.69×Cars & Mobility
Credit Karma2.66×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bank account audience
TraitClusterScore
Quality AwarenessPREMIUM1.28
ExtroversionTHRILL1.23
Career OrientationPOWER1.23
Need for SecurityCONSERVATISM1.22
Social Media UsageJOY1.17
Price SensitivityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Bank account
CountryShare
United States25.8%
Brazil9.0%
India4.7%

See Bank account audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Bank account have in United States?

Bank account has an estimated audience of 12,436,738 people in United States, concentrated in California and Texas.

What is the gender split and age of Bank account fans?

50.9% of Bank account fans are female, 49.1% are male, with an average age of 42.2 years.

Which brands do Bank account fans like most?

Bank account fans show strongest brand affinity for Transactional account (11.06×), Savings account (6.07×), and Mobile banking (7.78×) over the country average.

Where do Bank account fans live in United States?

Bank account fans in United States are most concentrated in California (reach 1,100,217), Texas (reach 1,090,525), and Florida (reach 850,883). These three regions account for the largest share of the active audience.

What other brands do Bank account fans also like?

Beyond Bank account itself, the audience over-indexes on Savings account (6.07×), Mobile banking (7.78×), Banking (2.24×), and Balance (accounting) (15.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bank account. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.