Rascasse Audience Intelligence

Transactional account Audience in United States

A data profile of the people who buy, follow and care about Transactional account in United States — modelled from more than twelve digital signal sources. Transactional account has an estimated audience of 5,891,637 people in United States.

#3390among Topic in United States#541in Business & Career

The average Transactional account fan in United States is 40.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bank account, Online banking, Banking, with strongest over-indexing on Bank account (11.06× the country average).

Demographically, the Transactional account audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Transactional account fan in United States is balanced, around 40.3 years old, with strong Quality Awareness tendencies and a notable affinity for Bank account.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Transactional account profile in United States.

Audience size
5.9M
in United States
Gender
49.0%♀
51.0% male
Age
40.3
average years
Country rank
#5793
Topic in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Transactional account fans

49.0% are female, 51.0% are male, average age 40.3.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Transactional account audience in United States
MetricValue
Female49.0%
Male51.0%
Average age40.3
Estimated audience size5,891,637
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Transactional account audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

69.0%

of the worldwide Transactional account audience comes from United States.

Worldwide audience distribution share by country for Transactional account
CountryShare
United States69.0%
United Kingdom7.7%
Brazil3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Transactional account audience in United States is strongest.

Fig. 05

Top regions by affinity

Transactional account fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~90K1.40×
02Arkansas~60K1.18×
03South Dakota~20K1.13×
04Minnesota~90K1.10×
05New Mexico~30K1.09×
06North Dakota~10K1.09×
07Delaware~20K1.08×
08Vermont~10K1.08×
09West Virginia~30K1.07×
10Alaska~10K1.06×
11Rhode Island~20K1.05×
12Montana~20K1.05×
13New Hampshire~20K1.04×
14Mississippi~50K1.02×
15Hawaii~30K1.02×
16Idaho~30K1.01×
17Maine~20K1.01×
18Alabama~80K1.00×
19Nebraska~30K1.00×
20Washington, District of Columbia~20K1.00×
21South Carolina~90K0.99×
22Louisiana~70K0.99×
23Kansas~50K0.99×
24Kentucky~70K0.98×
25Iowa~50K0.97×
26Tennessee~100K0.96×
27Connecticut~60K0.95×
28Nevada~50K0.95×
29Utah~50K0.95×
30Oregon~60K0.94×
31Indiana~100K0.93×
32Missouri~90K0.93×
33Wisconsin~80K0.93×
34Colorado~90K0.92×
35Arizona~100K0.91×
36Maryland~90K0.91×
37Ohio~200K0.90×
38Washington~100K0.90×
39Massachusetts~100K0.90×
40Georgia~200K0.89×
41North Carolina~200K0.89×
42Michigan~100K0.89×
43New Jersey~100K0.88×
44Virginia~100K0.88×
45Pennsylvania~200K0.87×
46Illinois~200K0.85×
47Florida~300K0.80×
48Texas~400K0.78×
49New York~300K0.78×
50California~500K0.70×
Fig. 06

Affinity by region

Affinity by region — Transactional account, United States
0.70×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Transactional account audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Transactional account audience
#·InterestCategoryAffinity×
01Bank accountBusiness & Career11.06×
02Security depositBusiness & Career10.59×
03Mobile bankingBusiness & Career5.44×
04Online bankingBusiness & Career4.97×
05Retail bankingBusiness & Career4.65×
06Debit cardBusiness & Career3.29×
07Credit (finance)Business & Career2.65×
08Home insuranceBusiness & Career2.32×
09Life insuranceBusiness & Career2.30×
10Real propertyHome & Garden2.19×
11BankingBusiness & Career2.07×
12Wells FargoBusiness & Career1.96×
13DentistryBusiness & Career1.87×
14Credit cardsBusiness & Career1.82×
15Used carCars & Mobility1.82×
16Financial servicesBusiness & Career1.71×
17Mortgage loansBusiness & Career1.68×
18GamblingGames1.66×
19Pizza HutFood & Beverages1.59×
20T-MobileTechnology & Electronics1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Transactional account audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Transactional account audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.89×
Career OrientationPOWER1.75×
Need for SecurityCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Transactional account audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
MindfulnessBALANCE0.72×
Design AffinityPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Transactional account have in United States?

Transactional account has an estimated audience of 5,891,637 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Transactional account fans?

49.0% of Transactional account fans are female, 51.0% are male, with an average age of 40.3 years.

03

Which brands do Transactional account fans like most?

Transactional account fans show strongest brand affinity for Bank account (11.06×), Online banking (4.97×), and Banking (2.07×) over the country average.

04

Where do Transactional account fans live in United States?

Transactional account fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Transactional account fans also like?

Beyond Transactional account itself, the audience over-indexes on Online banking (4.97×), Banking (2.07×), Wells Fargo (1.96×), and Retail banking (4.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Transactional account audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Transactional account. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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