Transactional account Audience in United States

Transactional account logo

Transactional account has an estimated audience of 5,891,637 people in United States. 49.0% are female, 51.0% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Eurail.

The average Transactional account fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Transactional account audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Transactional account fans

Demographic split for Transactional account audience in United States
MetricValue
Female49.0%
Male51.0%
Average age40.3
Estimated audience size5,891,637

Audience persona

The typical Transactional account fan in United States is balanced, around 40.3 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Transactional account in United States
RegionReachAffinity
California379,2500.59×
Texas344,5190.68×
Florida315,5690.79×
New York221,6750.67×
Pennsylvania150,9560.76×
Ohio147,0770.81×
Georgia144,4990.8×
Illinois139,8170.71×
North Carolina127,7200.72×
Michigan120,6920.78×
Indiana109,4551.02×
Minnesota105,5011.25×
Louisiana97,5711.28×
Tennessee95,4000.81×
Arizona94,7630.79×
Virginia94,2210.66×
Kentucky91,4241.24×
Missouri89,3760.94×
Alabama81,5080.99×
New Jersey80,9320.54×
South Carolina70,4870.8×
Washington67,9540.57×
Colorado59,2930.64×
Mississippi59,0901.22×
Maryland57,6910.57×
Oklahoma56,2270.86×
Oregon49,5370.73×
Wisconsin49,2010.56×
Massachusetts48,7290.42×
Arkansas47,4950.98×
Kansas47,2031.02×
West Virginia39,4901.44×
New Mexico39,1531.33×
Iowa38,7010.8×
Nevada35,3100.62×
Connecticut29,9420.51×
Utah29,1800.55×
Idaho27,8860.94×
Alaska27,8172.21×
Hawaii26,6391.05×
Nebraska26,2390.89×
New Hampshire24,8821.07×
Montana24,2491.48×
Maine24,0121.14×
South Dakota23,9351.76×
North Dakota23,3051.93×
Wyoming22,5492.58×
Rhode Island22,1781.18×
Vermont21,8142.11×
Delaware19,8611.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Transactional account audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.66×Technology & Electronics
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Overboard (film)4.61×Movies & TV
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.29×Food & Beverages
Glasgow, Kentucky11.14×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
CAC 402.11×Business & Career
Holly Hagan17.22×Movies & TV
Dan Hardy11.52×Sports
Guayas Province12.25×Travel & Leisure
Ghar (film)16.72×Movies & TV
CAC 401.74×Business & Career
Lilongwe11.58×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Transactional account audience
TraitClusterScore
Quality AwarenessPREMIUM1.66
Need for SecurityCONSERVATISM1.29
Career OrientationPOWER1.23
Family OrientationCONSERVATISM1.22
TravellingTHRILL1.15
Urban LifestyleOPEN1.07

Worldwide distribution

Worldwide audience distribution share by country for Transactional account
CountryShare
United States69.4%
United Kingdom7.8%
Brazil3.5%

See Transactional account audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Transactional account have in United States?

Transactional account has an estimated audience of 5,891,637 people in United States, concentrated in California and Texas.

What is the gender split and age of Transactional account fans?

49.0% of Transactional account fans are female, 51.0% are male, with an average age of 40.3 years.

Which brands do Transactional account fans like most?

Transactional account fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.66×) over the country average.

Where do Transactional account fans live in United States?

Transactional account fans in United States are most concentrated in California (reach 379,250), Texas (reach 344,519), and Florida (reach 315,569). These three regions account for the largest share of the active audience.

What other brands do Transactional account fans also like?

Beyond Transactional account itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.66×), The Historian (16.48×), and Eurail (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Transactional account. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.