Security deposit Audience in United States

Security deposit logo

Security deposit has an estimated audience of 1,485,374 people in United States. 53.1% are female, 46.9% are male, average age 40.3. Top regions: California, New York, Texas. Top brand affinities: Deposit account, Lease, Credit (finance), Transactional account, Online banking.

The average Security deposit fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Deposit account, Lease, Credit (finance), with strongest over-indexing on Deposit account (11.74× the country average). Demographically, the Security deposit audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Security deposit fans

Demographic split for Security deposit audience in United States
MetricValue
Female53.1%
Male46.9%
Average age40.3
Estimated audience size1,485,374

Audience persona

The typical Security deposit fan in United States is balanced, around 40.3 years old, with strong Quality Awareness tendencies and a notable affinity for Deposit account.

Top regions in United States

Top regions ranked by reach for Security deposit in United States
RegionReachAffinity
California190,4911.17×
New York130,4321.57×
Texas119,0270.93×
Florida112,8071.12×
Pennsylvania62,5211.25×
New Jersey61,7031.63×
Illinois60,9281.23×
Georgia56,3981.23×
Virginia51,4131.42×
North Carolina49,5911.11×
Michigan46,4941.2×
Massachusetts43,4511.48×
Ohio42,3840.93×
Maryland39,8231.56×
Washington31,1381.05×
Wisconsin27,5161.23×
Arizona27,1670.9×
Tennessee24,6330.83×
Connecticut24,4061.64×
Indiana22,4420.83×
South Carolina21,3510.96×
Minnesota19,3170.91×
Missouri19,2930.81×
Alabama18,4690.89×
Colorado18,2130.78×
Louisiana16,3140.85×
Nevada15,9401.11×
Oregon14,6580.86×
Oklahoma13,5000.82×
Kentucky13,1450.71×
Mississippi10,5790.86×
Iowa9,6930.79×
Utah9,6420.72×
Arkansas8,8110.72×
Kansas7,9410.68×
Hawaii7,7041.21×
Washington, District of Columbia6,4591.45×
New Hampshire6,1841.06×
Maine5,4261.02×
Idaho5,2930.71×
Rhode Island5,2121.1×
West Virginia5,1860.75×
Delaware4,8621.19×
Nebraska4,8450.65×
New Mexico4,2720.57×
Alaska3,1320.99×
Montana2,6120.63×
North Dakota2,5100.82×
Vermont2,2430.86×
South Dakota1,9920.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Security deposit audience
BrandAffinityCategory
Deposit account11.74×Business & Career
Lease7.83×Business & Career
Credit (finance)5.9×Business & Career
Transactional account10.59×Business & Career
Online banking6.41×Business & Career
Carvana4.94×Cars & Mobility
Loan3.89×Business & Career
Car finance6.94×Cars & Mobility
Money2.42×Business & Career
Credit cards2.87×Business & Career
Breaking news2.55×Movies & TV
Finance2.4×Business & Career
Mobile app2.19×Technology & Electronics
Powerball2.89×Games
Social network1.98×Internet & Social Media
Bank account5.98×Business & Career
X1.97×Internet & Social Media
Apartment2.75×Business & Career
Godzilla3.47×Movies & TV
Annual percentage rate12.51×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Security deposit audience
TraitClusterScore
Quality AwarenessPREMIUM1.5
Need for SecurityCONSERVATISM1.37
Family OrientationCONSERVATISM1.32
Career OrientationPOWER1.29
Price SensitivityPREMIUM1.15
Luxury OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Security deposit
CountryShare
United States66.9%
Japan5.0%
India4.2%

See Security deposit audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Security deposit have in United States?

Security deposit has an estimated audience of 1,485,374 people in United States, concentrated in California and New York.

What is the gender split and age of Security deposit fans?

53.1% of Security deposit fans are female, 46.9% are male, with an average age of 40.3 years.

Which brands do Security deposit fans like most?

Security deposit fans show strongest brand affinity for Deposit account (11.74×), Lease (7.83×), and Credit (finance) (5.9×) over the country average.

Where do Security deposit fans live in United States?

Security deposit fans in United States are most concentrated in California (reach 190,491), New York (reach 130,432), and Texas (reach 119,027). These three regions account for the largest share of the active audience.

What other brands do Security deposit fans also like?

Beyond Security deposit itself, the audience over-indexes on Lease (7.83×), Credit (finance) (5.9×), Transactional account (10.59×), and Online banking (6.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Security deposit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.