Rascasse Audience Intelligence

Security deposit Audience in United States

A data profile of the people who buy, follow and care about Security deposit in United States — modelled from more than twelve digital signal sources. Security deposit has an estimated audience of 1,485,374 people in United States.

#7327among Topic in United States#1258in Business & Career

The average Security deposit fan in United States is 40.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Deposit account, Lease, Credit (finance), with strongest over-indexing on Deposit account (11.74× the country average).

Demographically, the Security deposit audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Security deposit fan in United States is balanced, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for Deposit account.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Security deposit profile in United States.

Audience size
1.5M
in United States
Gender
53.1%♀
46.9% male
Age
40.3
average years
Country rank
#17900
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Security deposit fans

53.1% are female, 46.9% are male, average age 40.3.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Security deposit audience in United States
MetricValue
Female53.1%
Male46.9%
Average age40.3
Estimated audience size1,485,374
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Security deposit audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3917%
40-4922%
50+24%
Fig. 04

Worldwide distribution

66.7%

of the worldwide Security deposit audience comes from United States.

Worldwide audience distribution share by country for Security deposit
CountryShare
United States66.7%
Japan5.0%
India4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Security deposit audience in United States is strongest.

Fig. 05

Top regions by affinity

Security deposit fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~20K1.56×
02Maryland~40K1.51×
03New Jersey~60K1.49×
04Virginia~50K1.41×
05New York~100K1.39×
06Massachusetts~40K1.30×
07Washington, District of Columbia~6K1.27×
08Wisconsin~30K1.25×
09Pennsylvania~60K1.22×
10Hawaii~7K1.17×
11Georgia~50K1.16×
12Illinois~60K1.15×
13Michigan~40K1.13×
14Delaware~5K1.13×
15North Carolina~50K1.11×
16California~200K1.08×
17Nevada~20K1.08×
18Florida~100K1.06×
19New Hampshire~6K1.02×
20Rhode Island~5K1.02×
21South Carolina~20K1.01×
22Alaska~3K1.01×
23Maine~5K1.00×
24Washington~30K0.97×
25North Dakota~3K0.96×
26Ohio~40K0.95×
27Vermont~2K0.95×
28Alabama~20K0.94×
29Louisiana~20K0.94×
30Mississippi~10K0.94×
31West Virginia~6K0.92×
32Missouri~20K0.91×
33Oregon~20K0.91×
34South Dakota~3K0.91×
35Minnesota~20K0.90×
36Texas~100K0.89×
37Kansas~10K0.89×
38Montana~4K0.89×
39Arizona~30K0.88×
40Iowa~10K0.88×
41Indiana~20K0.87×
42Oklahoma~10K0.87×
43Idaho~7K0.87×
44Utah~10K0.85×
45Arkansas~10K0.85×
46Nebraska~6K0.85×
47Tennessee~20K0.84×
48Colorado~20K0.84×
49New Mexico~6K0.83×
50Kentucky~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Security deposit, United States
0.82×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Security deposit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Security deposit audience
#·InterestCategoryAffinity×
01Annual percentage rateBusiness & Career12.51×
02Deposit accountBusiness & Career11.74×
03Transactional accountBusiness & Career10.59×
04LeaseBusiness & Career7.83×
05Car financeCars & Mobility6.94×
06Online bankingBusiness & Career6.41×
07Bank accountBusiness & Career5.98×
08Credit (finance)Business & Career5.90×
09CarvanaCars & Mobility4.94×
10LoanBusiness & Career3.89×
11PowerballGames2.89×
12Credit cardsBusiness & Career2.87×
13ApartmentBusiness & Career2.75×
14Breaking newsMovies & TV2.55×
15MoneyBusiness & Career2.42×
16FinanceBusiness & Career2.40×
17Mobile appTechnology & Electronics2.19×
18Social networkInternet & Social Media1.98×
19XInternet & Social Media1.97×
20FIFA World Cup 2026Sports1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Security deposit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Security deposit audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.65×
Social Media UsageJOY1.60×
Convenience OrientationPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Security deposit audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.66×
Design AffinityPREMIUM0.77×
IndulgenceJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Security deposit have in United States?

Security deposit has an estimated audience of 1,485,374 people in United States, concentrated in California and New York.

02

What is the gender split and age of Security deposit fans?

53.1% of Security deposit fans are female, 46.9% are male, with an average age of 40.3 years.

03

Which brands do Security deposit fans like most?

Security deposit fans show strongest brand affinity for Deposit account (11.74×), Lease (7.83×), and Credit (finance) (5.9×) over the country average.

04

Where do Security deposit fans live in United States?

Security deposit fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Security deposit fans also like?

Beyond Security deposit itself, the audience over-indexes on Lease (7.83×), Credit (finance) (5.9×), Transactional account (10.59×), and Carvana (4.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Security deposit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Security deposit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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