Rascasse Audience Intelligence

Annual percentage rate Audience in United States

A data profile of the people who buy, follow and care about Annual percentage rate in United States — modelled from more than twelve digital signal sources. Annual percentage rate has an estimated audience of 2,724,297 people in United States.

#5373among Topic in United States#891in Business & Career

The average Annual percentage rate fan in United States is 42.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include America First Credit Union, Credit (finance), Credit cards, with strongest over-indexing on America First Credit Union (38.79× the country average).

Demographically, the Annual percentage rate audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Annual percentage rate fan in United States is more male, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for America First Credit Union.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Annual percentage rate profile in United States.

Audience size
2.7M
in United States
Gender
44.4%♀
55.6% male
Age
42.5
average years
Country rank
#11130
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Annual percentage rate fans

44.4% are female, 55.6% are male, average age 42.5.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Annual percentage rate audience in United States
MetricValue
Female44.4%
Male55.6%
Average age42.5
Estimated audience size2,724,297
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Annual percentage rate audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4926%
50+25%
Fig. 04

Worldwide distribution

46.7%

of the worldwide Annual percentage rate audience comes from United States.

Worldwide audience distribution share by country for Annual percentage rate
CountryShare
United States46.7%
United Kingdom14.8%
Italy12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Annual percentage rate audience in United States is strongest.

Fig. 05

Top regions by affinity

Annual percentage rate fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~100K1.32×
02Montana~9K1.17×
03Virginia~80K1.15×
04Massachusetts~60K1.14×
05Alabama~40K1.13×
06Washington, District of Columbia~9K1.13×
07Washington~60K1.08×
08North Carolina~90K1.07×
09California~300K1.06×
10New York~200K1.06×
11Alaska~6K1.06×
12New Hampshire~10K1.04×
13Utah~30K1.03×
14Hawaii~10K1.03×
15Delaware~8K1.03×
16Georgia~90K1.02×
17Colorado~40K1.02×
18Minnesota~40K1.02×
19North Dakota~6K1.02×
20Vermont~5K1.02×
21Florida~200K1.01×
22Illinois~90K1.01×
23Ohio~80K1.01×
24Connecticut~30K1.01×
25Idaho~10K1.01×
26Texas~200K1.00×
27New Jersey~70K1.00×
28Arizona~60K1.00×
29Maryland~50K1.00×
30Maine~10K1.00×
31Oregon~30K0.99×
32Michigan~70K0.98×
33Wisconsin~40K0.98×
34Kansas~20K0.98×
35Rhode Island~8K0.98×
36Nebraska~10K0.97×
37Indiana~50K0.96×
38Kentucky~30K0.95×
39Iowa~20K0.95×
40Tennessee~50K0.94×
41Missouri~40K0.94×
42Arkansas~20K0.94×
43New Mexico~10K0.92×
44Louisiana~30K0.91×
45West Virginia~10K0.91×
46Nevada~20K0.90×
47South Dakota~6K0.90×
48South Carolina~40K0.88×
49Oklahoma~30K0.88×
50Mississippi~20K0.87×
Fig. 06

Affinity by region

Affinity by region — Annual percentage rate, United States
0.87×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Annual percentage rate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Annual percentage rate audience
#·InterestCategoryAffinity×
01America First Credit UnionBusiness & Career38.79×
02Security depositBusiness & Career12.51×
03Travel insuranceTravel & Leisure5.82×
04Mobile bankingBusiness & Career5.48×
05Credit (finance)Business & Career4.65×
06Home insuranceBusiness & Career3.38×
07Life insuranceBusiness & Career3.09×
08Real propertyHome & Garden2.67×
09The UPS StoreShopping2.62×
10Used carCars & Mobility2.54×
11Discount TireShopping2.50×
12Credit cardsBusiness & Career2.48×
13Health insuranceBusiness & Career2.36×
14BankingBusiness & Career2.23×
15PowerballGames2.16×
16Financial servicesBusiness & Career1.99×
17GamblingGames1.79×
18InsuranceBusiness & Career1.62×
19SUVsCars & Mobility1.53×
20AutoZoneCars & Mobility1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Annual percentage rate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Annual percentage rate audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.70×
Career OrientationPOWER1.80×
Need for SecurityCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Annual percentage rate audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.34×
MindfulnessBALANCE0.67×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Annual percentage rate have in United States?

Annual percentage rate has an estimated audience of 2,724,297 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Annual percentage rate fans?

44.4% of Annual percentage rate fans are female, 55.6% are male, with an average age of 42.5 years.

03

Which brands do Annual percentage rate fans like most?

Annual percentage rate fans show strongest brand affinity for America First Credit Union (38.79×), Credit (finance) (4.65×), and Credit cards (2.48×) over the country average.

04

Where do Annual percentage rate fans live in United States?

Annual percentage rate fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Annual percentage rate fans also like?

Beyond Annual percentage rate itself, the audience over-indexes on Credit (finance) (4.65×), Credit cards (2.48×), Banking (2.23×), and The UPS Store (2.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Annual percentage rate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Annual percentage rate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →