Rascasse Audience Intelligence

Deposit account Audience in United States

A data profile of the people who buy, follow and care about Deposit account in United States — modelled from more than twelve digital signal sources. Deposit account has an estimated audience of 15,285,835 people in United States.

#1547among Topic in United States#240in Business & Career

The average Deposit account fan in United States is 43.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Banking, Savings account, Citibank, with strongest over-indexing on Banking (2.33× the country average).

Demographically, the Deposit account audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Deposit account fan in United States is balanced, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Banking.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deposit account profile in United States.

Audience size
15.3M
in United States
Gender
48.4%♀
51.6% male
Age
43.0
average years
Country rank
#2279
Topic in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Deposit account fans

48.4% are female, 51.6% are male, average age 43.0.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Deposit account audience in United States
MetricValue
Female48.4%
Male51.6%
Average age43.0
Estimated audience size15,285,835
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Deposit account audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3920%
40-4922%
50+29%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Deposit account audience comes from United States.

Worldwide audience distribution share by country for Deposit account
CountryShare
United States22.5%
Brazil6.4%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deposit account audience in United States is strongest.

Fig. 05

Top regions by affinity

Deposit account fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~600K1.67×
02Arizona~500K1.49×
03North Dakota~40K1.33×
04New York~1M1.31×
05Colorado~300K1.26×
06Kansas~100K1.23×
07Washington, District of Columbia~60K1.23×
08North Carolina~600K1.22×
09Illinois~600K1.19×
10Florida~1M1.15×
11Massachusetts~300K1.13×
12Missouri~300K1.11×
13Alaska~40K1.11×
14Georgia~500K1.08×
15California~2M1.07×
16Virginia~400K1.07×
17Ohio~500K1.05×
18Connecticut~200K1.01×
19Vermont~30K1.01×
20Louisiana~200K1.00×
21South Dakota~40K1.00×
22Texas~1.5M0.99×
23Maryland~300K0.98×
24Minnesota~200K0.98×
25Wisconsin~200K0.97×
26Iowa~100K0.97×
27Hawaii~60K0.97×
28New Mexico~70K0.96×
29Rhode Island~50K0.96×
30Maine~50K0.95×
31Montana~40K0.95×
32Delaware~40K0.95×
33Nebraska~70K0.94×
34West Virginia~70K0.94×
35Pennsylvania~500K0.93×
36Washington~300K0.92×
37Mississippi~100K0.92×
38Tennessee~300K0.91×
39Utah~100K0.91×
40Alabama~200K0.90×
41Oklahoma~200K0.90×
42Idaho~70K0.90×
43New Hampshire~50K0.90×
44Oregon~200K0.88×
45Arkansas~100K0.88×
46South Carolina~200K0.87×
47Michigan~300K0.85×
48Kentucky~200K0.84×
49Nevada~100K0.83×
50Indiana~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Deposit account, United States
0.80×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deposit account audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deposit account audience
#·InterestCategoryAffinity×
01Security depositBusiness & Career11.74×
02Mobile bankingBusiness & Career6.66×
03Savings accountBusiness & Career4.76×
04CitibankBusiness & Career4.44×
05Debit cardBusiness & Career4.10×
06Bank accountBusiness & Career4.04×
07Retail bankingBusiness & Career3.82×
08Credit unionBusiness & Career3.43×
09Online bankingBusiness & Career3.42×
10Credit (finance)Business & Career3.19×
11BankingBusiness & Career2.33×
12Capital OneBusiness & Career2.08×
13Financial servicesBusiness & Career1.95×
14Credit cardsBusiness & Career1.75×
15GamblingGames1.70×
16GoogleInternet & Social Media1.67×
17Pizza HutFood & Beverages1.65×
18T-MobileTechnology & Electronics1.58×
19EmailTechnology & Electronics1.57×
20WalgreensShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deposit account audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deposit account audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.91×
Need for SecurityCONSERVATISM1.60×
Quality AwarenessPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deposit account audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
Design AffinityPREMIUM0.72×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deposit account have in United States?

Deposit account has an estimated audience of 15,285,835 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Deposit account fans?

48.4% of Deposit account fans are female, 51.6% are male, with an average age of 43.0 years.

03

Which brands do Deposit account fans like most?

Deposit account fans show strongest brand affinity for Banking (2.33×), Savings account (4.76×), and Citibank (4.44×) over the country average.

04

Where do Deposit account fans live in United States?

Deposit account fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Deposit account fans also like?

Beyond Deposit account itself, the audience over-indexes on Savings account (4.76×), Citibank (4.44×), Credit (finance) (3.19×), and Mobile banking (6.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Deposit account audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Deposit account. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →