Rascasse Audience Intelligence

Balance (accounting) Audience in United States

A data profile of the people who buy, follow and care about Balance (accounting) in United States — modelled from more than twelve digital signal sources. Balance (accounting) has an estimated audience of 1,115,326 people in United States.

#8305among Topic in United States#1452in Business & Career

The average Balance (accounting) fan in United States is 38.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bank account, Online banking, Vehicle insurance, with strongest over-indexing on Bank account (15.95× the country average).

Demographically, the Balance (accounting) audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Balance (accounting) fan in United States is balanced, around 38.0 years old, with strong Career Orientation tendencies and a notable affinity for Bank account.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Balance (accounting) profile in United States.

Audience size
1.1M
in United States
Gender
49.5%♀
50.5% male
Age
38.0
average years
Country rank
#21974
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Balance (accounting) fans

49.5% are female, 50.5% are male, average age 38.0.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Balance (accounting) audience in United States
MetricValue
Female49.5%
Male50.5%
Average age38.0
Estimated audience size1,115,326
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Balance (accounting) audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3917%
40-4921%
50+19%
Fig. 04

Worldwide distribution

40.0%

of the worldwide Balance (accounting) audience comes from United States.

Worldwide audience distribution share by country for Balance (accounting)
CountryShare
United States40.0%
Italy9.8%
South Africa5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Balance (accounting) audience in United States is strongest.

Fig. 05

Top regions by affinity

Balance (accounting) fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~60K1.74×
02Alabama~20K1.23×
03Texas~100K1.21×
04Florida~90K1.19×
05Georgia~40K1.17×
06Mississippi~10K1.14×
07California~100K1.12×
08Arizona~30K1.12×
09Louisiana~20K1.12×
10Oklahoma~10K1.11×
11Pennsylvania~40K1.10×
12Hawaii~5K1.08×
13North Carolina~40K1.06×
14Arkansas~10K1.06×
15New Mexico~6K1.06×
16Virginia~30K1.05×
17Indiana~20K1.05×
18Maryland~20K1.05×
19South Carolina~20K1.05×
20Illinois~40K1.03×
21Kansas~9K1.03×
22Michigan~30K1.01×
23Kentucky~10K1.00×
24New York~60K0.99×
25Missouri~20K0.98×
26Massachusetts~20K0.97×
27Iowa~9K0.97×
28Delaware~3K0.97×
29New Jersey~30K0.96×
30Utah~10K0.96×
31Washington, District of Columbia~3K0.96×
32Tennessee~20K0.95×
33Washington~20K0.94×
34Nevada~10K0.94×
35Idaho~5K0.94×
36West Virginia~5K0.93×
37Connecticut~10K0.92×
38North Dakota~2K0.92×
39Oregon~10K0.91×
40Nebraska~5K0.91×
41Alaska~2K0.91×
42Wisconsin~10K0.89×
43Colorado~20K0.88×
44Minnesota~10K0.88×
45Rhode Island~3K0.88×
46New Hampshire~4K0.87×
47South Dakota~2K0.87×
48Maine~3K0.86×
49Montana~3K0.82×
50Vermont~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Balance (accounting), United States
0.79×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Balance (accounting) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Balance (accounting) audience
#·InterestCategoryAffinity×
01HSBCBusiness & Career21.73×
02Bank accountBusiness & Career15.95×
03Online bankingBusiness & Career13.80×
04MasterCardBusiness & Career9.38×
05Retail bankingBusiness & Career7.07×
06Vehicle insuranceCars & Mobility5.52×
07LotteryGames5.01×
08Sustainable energyHome & Garden4.89×
09Debit cardBusiness & Career4.41×
10Mortgage loansBusiness & Career3.83×
11FedExBusiness & Career3.81×
12Solar energyHome & Garden2.99×
13Credit (finance)Business & Career2.86×
14Pizza HutFood & Beverages2.72×
15Capital OneBusiness & Career2.68×
16T-MobileTechnology & Electronics2.65×
17McDonald'sFood & Beverages2.61×
18Domino's PizzaFood & Beverages2.51×
19Wells FargoBusiness & Career2.32×
20BankingBusiness & Career2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Balance (accounting) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Balance (accounting) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.30×
Family OrientationCONSERVATISM2.18×
Price SensitivityPREMIUM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Balance (accounting) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
DIY MentalityTHRILL0.66×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Balance (accounting) have in United States?

Balance (accounting) has an estimated audience of 1,115,326 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Balance (accounting) fans?

49.5% of Balance (accounting) fans are female, 50.5% are male, with an average age of 38.0 years.

03

Which brands do Balance (accounting) fans like most?

Balance (accounting) fans show strongest brand affinity for Bank account (15.95×), Online banking (13.8×), and Vehicle insurance (5.52×) over the country average.

04

Where do Balance (accounting) fans live in United States?

Balance (accounting) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Balance (accounting) fans also like?

Beyond Balance (accounting) itself, the audience over-indexes on Online banking (13.8×), Vehicle insurance (5.52×), Mortgage loans (3.83×), and Retail banking (7.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Balance (accounting) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Balance (accounting). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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