Balance (accounting) Audience in United States

Balance (accounting) has an estimated audience of 1,115,326 people in United States. 49.5% are female, 50.5% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Capital One, AccuWeather, Indeed.com, Google Maps, StubHub.

The average Balance (accounting) fan in United States is 38.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, AccuWeather, Indeed.com, with strongest over-indexing on Capital One (12.18× the country average). Demographically, the Balance (accounting) audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Career Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Balance (accounting) fans

Demographic split for Balance (accounting) audience in United States
MetricValue
Female49.5%
Male50.5%
Average age38.0
Estimated audience size1,115,326

Audience persona

The typical Balance (accounting) fan in United States is balanced, around 38.0 years old, with strong Career Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Balance (accounting) in United States
RegionReachAffinity
California143,1761.17×
Texas115,9981.21×
Florida96,9101.28×
New York68,4751.1×
Ohio62,7091.83×
Pennsylvania42,8681.14×
Georgia41,2281.2×
Illinois40,7971.1×
North Carolina35,7581.07×
Michigan30,7931.06×
Virginia29,3531.08×
New Jersey27,5460.97×
Arizona25,4501.12×
Tennessee22,7211.02×
Massachusetts22,5011.02×
Indiana21,5691.06×
Washington21,5260.96×
Maryland20,6541.08×
Alabama19,3621.24×
Missouri17,8030.99×
South Carolina17,2301.03×
Colorado16,1740.92×
Louisiana16,0381.12×
Wisconsin14,5990.87×
Minnesota14,3460.9×
Oklahoma13,8621.12×
Kentucky13,2040.94×
Oregon11,8310.93×
Connecticut10,6690.95×
Mississippi10,2521.12×
Nevada10,1230.94×
Utah9,6450.97×
Arkansas9,3381.02×
Iowa9,2831.01×
Kansas8,7971×
New Mexico5,5811×
Idaho5,1080.91×
Hawaii4,9401.03×
Nebraska4,7810.85×
West Virginia4,5620.88×
New Hampshire3,6660.83×
Washington, District of Columbia3,4671.03×
Maine3,3130.83×
Rhode Island2,9410.83×
Delaware2,7360.89×
Montana2,3660.76×
North Dakota1,8700.82×
Alaska1,8510.78×
South Dakota1,7980.7×
Vermont1,3850.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Balance (accounting) audience
BrandAffinityCategory
Capital One12.18×Business & Career
AccuWeather15.97×Home & Garden
Indeed.com8.47×Business & Career
Google Maps7.8×Internet & Social Media
StubHub15.69×Travel & Leisure
Bank account12.79×Business & Career
CarGurus7.74×Cars & Mobility
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Enterprise Rent-A-Car6.96×Cars & Mobility
Telegram14.61×Internet & Social Media
Liam Neeson11.19×Movies & TV
Circle K7.69×Shopping
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Balance (accounting) audience
TraitClusterScore
Career OrientationPOWER1.71
Price SensitivityPREMIUM1.6
Family OrientationCONSERVATISM1.36
Quality AwarenessPREMIUM1.36
Need for SecurityCONSERVATISM1.3
Early Adopter MentalityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for Balance (accounting)
CountryShare
United States40.3%
Italy9.9%
South Africa5.6%

See Balance (accounting) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Balance (accounting) have in United States?

Balance (accounting) has an estimated audience of 1,115,326 people in United States, concentrated in California and Texas.

What is the gender split and age of Balance (accounting) fans?

49.5% of Balance (accounting) fans are female, 50.5% are male, with an average age of 38.0 years.

Which brands do Balance (accounting) fans like most?

Balance (accounting) fans show strongest brand affinity for Capital One (12.18×), AccuWeather (15.97×), and Indeed.com (8.47×) over the country average.

Where do Balance (accounting) fans live in United States?

Balance (accounting) fans in United States are most concentrated in California (reach 143,176), Texas (reach 115,998), and Florida (reach 96,910). These three regions account for the largest share of the active audience.

What other brands do Balance (accounting) fans also like?

Beyond Balance (accounting) itself, the audience over-indexes on AccuWeather (15.97×), Indeed.com (8.47×), Google Maps (7.8×), and StubHub (15.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Balance (accounting). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.