MasterCard Audience in United States

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MasterCard has an estimated audience of 3,842,542 people in United States. 50.2% are female, 49.8% are male, average age 43.1. Top regions: California, New York, Texas. Top brand affinities: Electronic funds transfer, Instant messaging, Toronto-Dominion Bank, Televisions, United States.

The average MasterCard fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Electronic funds transfer, Instant messaging, Toronto-Dominion Bank, with strongest over-indexing on Electronic funds transfer (6.13× the country average). Demographically, the MasterCard audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Travelling, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Credit card

Demographics of MasterCard fans

Demographic split for MasterCard audience in United States
MetricValue
Female50.2%
Male49.8%
Average age43.1
Estimated audience size3,842,542

Audience persona

The typical MasterCard fan in United States is balanced, around 43.1 years old, with strong Travelling tendencies and a notable affinity for Electronic funds transfer.

Top regions in United States

Top regions ranked by reach for MasterCard in United States
RegionReachAffinity
California454,4671.08×
New York383,2411.78×
Texas368,9611.12×
Florida345,0001.33×
Missouri155,8772.52×
Georgia140,8461.19×
Illinois139,7251.09×
Pennsylvania127,4450.99×
New Jersey124,7201.28×
North Carolina117,6551.02×
Ohio111,3410.94×
Virginia110,9191.19×
Michigan95,1960.95×
Massachusetts84,9131.12×
Tennessee75,9250.99×
Indiana68,5990.98×
Maryland68,2131.03×
Arizona62,7190.8×
Washington59,0970.77×
South Carolina53,4880.93×
Colorado51,2780.85×
Alabama50,5010.94×
Minnesota50,2440.91×
Louisiana50,0141.01×
Wisconsin50,0120.87×
Kentucky48,0961×
Connecticut47,5561.23×
Oklahoma41,4160.97×
Nevada35,8920.97×
Oregon35,4340.8×
Mississippi34,1321.08×
Arkansas32,0161.01×
Iowa28,2970.89×
Kansas27,3350.9×
Utah27,1890.79×
Nebraska17,2520.9×
Hawaii16,9651.03×
New Mexico16,8250.87×
Washington, District of Columbia15,6301.35×
West Virginia15,5050.87×
New Hampshire13,1650.87×
Idaho12,8650.67×
Rhode Island12,5251.02×
Maine12,4750.91×
Delaware9,0850.86×
Montana8,2160.77×
South Dakota6,9380.78×
North Dakota5,8560.74×
Vermont5,4000.8×
Alaska4,7130.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MasterCard audience
BrandAffinityCategory
Electronic funds transfer6.13×Business & Career
Instant messaging2.76×Internet & Social Media
Toronto-Dominion Bank5.35×Business & Career
Televisions1.96×Technology & Electronics
United States1.78×Travel & Leisure
Gmail2.73×Internet & Social Media
Google Flights3.71×Travel & Leisure
Mobile phones1.95×Technology & Electronics
Business1.66×Business & Career
Concurrent Versions System2.75×Technology & Electronics
Video games1.9×Games
Movies1.51×Movies & TV
Money2.07×Business & Career
Friendship2.21×Kids & Family
Dollar General2.36×Shopping
Personal finance1.69×Business & Career
Computers1.67×Technology & Electronics
Outdoor recreation1.52×Sports
Los Angeles2.23×Travel & Leisure
Merrill Lynch10.38×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MasterCard audience
TraitClusterScore
TravellingTHRILL1.47
Family OrientationCONSERVATISM1.3
Urban LifestyleOPEN1.24
Social Media UsageJOY1.24
Price SensitivityPREMIUM1.24
ExtroversionTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for MasterCard
CountryShare
United States12.2%
Brazil8.9%
Mexico5.9%

See MasterCard audiences in other countries

More Credit card audiences in United States

Frequently asked questions

How many fans does MasterCard have in United States?

MasterCard has an estimated audience of 3,842,542 people in United States, concentrated in California and New York.

What is the gender split and age of MasterCard fans?

50.2% of MasterCard fans are female, 49.8% are male, with an average age of 43.1 years.

Which brands do MasterCard fans like most?

MasterCard fans show strongest brand affinity for Electronic funds transfer (6.13×), Instant messaging (2.76×), and Toronto-Dominion Bank (5.35×) over the country average.

Where do MasterCard fans live in United States?

MasterCard fans in United States are most concentrated in California (reach 454,467), New York (reach 383,241), and Texas (reach 368,961). These three regions account for the largest share of the active audience.

What other brands do MasterCard fans also like?

Beyond MasterCard itself, the audience over-indexes on Instant messaging (2.76×), Toronto-Dominion Bank (5.35×), Televisions (1.96×), and United States (1.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MasterCard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.