Visa Inc. Audience in United States

Visa Inc. logo

Visa Inc. has an estimated audience of 5,500,024 people in United States. 51.9% are female, 48.1% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Google Flights, Personal finance, Debit card, LabCorp, Wells Fargo.

The average Visa Inc. fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Flights, Personal finance, Debit card, with strongest over-indexing on Google Flights (3.65× the country average). Demographically, the Visa Inc. audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Extroversion, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Credit card

Demographics of Visa Inc. fans

Demographic split for Visa Inc. audience in United States
MetricValue
Female51.9%
Male48.1%
Average age40.5
Estimated audience size5,500,024

Audience persona

The typical Visa Inc. fan in United States is balanced, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Google Flights.

Top regions in United States

Top regions ranked by reach for Visa Inc. in United States
RegionReachAffinity
California923,9131.53×
Texas884,7351.87×
Florida860,4842.31×
New York422,5261.37×
Illinois228,0631.24×
New Jersey225,1111.61×
Georgia208,9091.23×
North Carolina177,8191.07×
Pennsylvania159,0970.86×
Virginia151,2061.13×
Arizona137,8321.23×
Ohio128,5320.76×
Massachusetts113,5551.05×
Tennessee112,6861.02×
Maryland109,3881.16×
Washington108,7400.99×
Michigan108,1060.75×
Colorado107,6411.24×
Indiana96,7810.96×
South Carolina77,6260.94×
Missouri74,1020.84×
Alabama71,9810.94×
Minnesota70,3960.89×
Nevada69,6191.31×
Kentucky68,4730.99×
Wisconsin68,1690.82×
Louisiana65,6690.93×
Connecticut59,9111.09×
Utah59,6331.21×
Oklahoma57,4810.94×
Oregon56,1270.89×
Kansas44,1061.02×
Arkansas40,6060.9×
Iowa37,0660.82×
Mississippi33,7680.75×
New Mexico30,3571.1×
Nebraska28,7591.04×
Idaho21,5980.78×
Washington, District of Columbia18,2181.1×
Rhode Island16,9520.97×
Hawaii16,4730.7×
West Virginia13,9750.55×
New Hampshire13,5580.63×
Delaware12,5370.83×
Maine11,6990.59×
Montana10,2010.67×
South Dakota9,0910.72×
Alaska7,6510.65×
North Dakota7,5940.67×
Wyoming5,9400.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Visa Inc. audience
BrandAffinityCategory
Google Flights3.65×Travel & Leisure
Personal finance1.69×Business & Career
Debit card4.81×Business & Career
LabCorp2.9×Health
Wells Fargo1.85×Business & Career
Credit cards1.87×Business & Career
Instant messaging1.83×Internet & Social Media
Dollar General1.76×Shopping
Money1.52×Business & Career
Google News2.66×News
Deposit account3.48×Business & Career
Capital One1.73×Business & Career
Freight transport2.01×Cars & Mobility
Mexico1.86×Travel & Leisure
Financial services1.81×Business & Career
Banking1.57×Business & Career
Chase1.97×Business & Career
Citibank3.14×Business & Career
Google Drive1.68×Technology & Electronics
Chase (bank)1.92×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Visa Inc. audience
TraitClusterScore
ExtroversionTHRILL1.33
Quality AwarenessPREMIUM1.29
Price SensitivityPREMIUM1.26
Social Media UsageJOY1.21
Family OrientationCONSERVATISM1.21
TravellingTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Visa Inc.
CountryShare
United States12.5%
Brazil7.9%
Mexico7.1%

See Visa Inc. audiences in other countries

More Credit card audiences in United States

Frequently asked questions

How many fans does Visa Inc. have in United States?

Visa Inc. has an estimated audience of 5,500,024 people in United States, concentrated in California and Texas.

What is the gender split and age of Visa Inc. fans?

51.9% of Visa Inc. fans are female, 48.1% are male, with an average age of 40.5 years.

Which brands do Visa Inc. fans like most?

Visa Inc. fans show strongest brand affinity for Google Flights (3.65×), Personal finance (1.69×), and Debit card (4.81×) over the country average.

Where do Visa Inc. fans live in United States?

Visa Inc. fans in United States are most concentrated in California (reach 923,913), Texas (reach 884,735), and Florida (reach 860,484). These three regions account for the largest share of the active audience.

What other brands do Visa Inc. fans also like?

Beyond Visa Inc. itself, the audience over-indexes on Personal finance (1.69×), Debit card (4.81×), LabCorp (2.9×), and Wells Fargo (1.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Visa Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.