Visa Inc. Audience in Germany
Visa Inc. has an estimated audience of 647,988 people in Germany. 42.3% are female, 57.7% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Wallet, Tagesschau, Payment card, MasterCard, Barcode.
The average Visa Inc. fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Wallet, Tagesschau, Payment card, with strongest over-indexing on Google Wallet (35.36× the country average). Demographically, the Visa Inc. audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Credit card
Demographics of Visa Inc. fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 41.6 |
| Estimated audience size | 647,988 |
Audience persona
The typical Visa Inc. fan in Germany is more male, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for Google Wallet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 154,049 | 1.09× |
| Bayern | 116,540 | 1.12× |
| Baden-Württemberg | 98,822 | 1.12× |
| Hessen | 68,580 | 1.39× |
| Niedersachsen | 64,980 | 1.03× |
| Berlin | 36,395 | 1.26× |
| Rheinland-Pfalz | 32,395 | 1× |
| Sachsen | 26,668 | 0.84× |
| Schleswig-Holstein | 22,096 | 0.95× |
| Brandenburg | 16,966 | 0.84× |
| Hamburg | 16,679 | 1.14× |
| Sachsen-Anhalt | 13,497 | 0.8× |
| Thüringen | 13,265 | 0.8× |
| Mecklenburg-Vorpommern | 8,639 | 0.7× |
| Saarland | 7,321 | 0.92× |
| Bremen | 5,580 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Wallet | 35.36× | Technology & Electronics |
| Tagesschau | 2.63× | Movies & TV |
| Payment card | 23.37× | Fashion & Accessoires |
| MasterCard | 7.77× | Business & Career |
| Barcode | 17.64× | Business & Career |
| Peer-to-peer lending | 28.73× | Business & Career |
| Commerzbank | 2.21× | Business & Career |
| Financial services | 2.86× | Business & Career |
| American Express | 5.77× | Business & Career |
| Debit card | 7.02× | Business & Career |
| Advanzia Bank | 7.97× | Business & Career |
| Credit cards | 2.82× | Business & Career |
| Obi (store) | 1.54× | Shopping |
| MIT Computer Science and Artificial Intelligence Laboratory | 21.01× | Business & Career |
| Chat GPT | 2.22× | Technology & Electronics |
| Bauhaus | 1.57× | Shopping |
| Mobile device | 2.03× | Technology & Electronics |
| Google Maps | 1.65× | Internet & Social Media |
| Gala | 1.57× | News |
| Electronic funds transfer | 1.88× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.34 |
| Price Sensitivity | PREMIUM | 1.34 |
| Indulgence | JOY | 1.26 |
| Travelling | THRILL | 1.17 |
| Sports Activity | POWER | 1.17 |
| Tradition | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.5% |
| Brazil | 7.9% |
| Mexico | 7.1% |
See Visa Inc. audiences in other countries
More Credit card audiences in Germany
- American Express (1,770,530)
- MasterCard (1,250,814)
- Debit MasterCard (131,423)
- Barclaycard (121,697)
- Centurion Card (28,383)
Frequently asked questions
How many fans does Visa Inc. have in Germany?
Visa Inc. has an estimated audience of 647,988 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Visa Inc. fans?
42.3% of Visa Inc. fans are female, 57.7% are male, with an average age of 41.6 years.
Which brands do Visa Inc. fans like most?
Visa Inc. fans show strongest brand affinity for Google Wallet (35.36×), Tagesschau (2.63×), and Payment card (23.37×) over the country average.
Where do Visa Inc. fans live in Germany?
Visa Inc. fans in Germany are most concentrated in Nordrhein-Westfalen (reach 154,049), Bayern (reach 116,540), and Baden-Württemberg (reach 98,822). These three regions account for the largest share of the active audience.
What other brands do Visa Inc. fans also like?
Beyond Visa Inc. itself, the audience over-indexes on Tagesschau (2.63×), Payment card (23.37×), MasterCard (7.77×), and Barcode (17.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Visa Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.