MasterCard Audience in Germany
MasterCard has an estimated audience of 1,250,814 people in Germany. 39.0% are female, 61.0% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Wallet, Transfermarkt, Financial services, Commerzbank, Payment card.
The average MasterCard fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Wallet, Transfermarkt, Financial services, with strongest over-indexing on Google Wallet (31.47× the country average). Demographically, the MasterCard audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Credit card
Demographics of MasterCard fans
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 42.1 |
| Estimated audience size | 1,250,814 |
Audience persona
The typical MasterCard fan in Germany is more male, around 42.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Google Wallet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 363,772 | 1.33× |
| Bayern | 231,261 | 1.15× |
| Baden-Württemberg | 186,652 | 1.09× |
| Niedersachsen | 126,186 | 1.04× |
| Hessen | 125,096 | 1.31× |
| Rheinland-Pfalz | 68,741 | 1.1× |
| Berlin | 57,852 | 1.03× |
| Sachsen | 51,998 | 0.85× |
| Schleswig-Holstein | 41,847 | 0.93× |
| Hamburg | 32,329 | 1.14× |
| Brandenburg | 29,932 | 0.77× |
| Sachsen-Anhalt | 26,737 | 0.82× |
| Thüringen | 25,752 | 0.81× |
| Mecklenburg-Vorpommern | 17,879 | 0.75× |
| Saarland | 13,505 | 0.88× |
| Bremen | 10,579 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Wallet | 31.47× | Technology & Electronics |
| Transfermarkt | 3.96× | Sports |
| Financial services | 3.78× | Business & Career |
| Commerzbank | 2.72× | Business & Career |
| Payment card | 22.4× | Fashion & Accessoires |
| Tagesschau | 2.08× | Movies & TV |
| Credit cards | 3.82× | Business & Career |
| Simyo | 17.03× | Technology & Electronics |
| American Express | 6.53× | Business & Career |
| Debit card | 7.64× | Business & Career |
| Western Union | 3.43× | Business & Career |
| Barcode | 15.7× | Business & Career |
| Barclays | 7.13× | Business & Career |
| CHECK24 | 2.11× | Business & Career |
| Peer-to-peer lending | 22.91× | Business & Career |
| Personal finance | 1.52× | Business & Career |
| Advanzia Bank | 7.56× | Business & Career |
| Banking | 1.97× | Business & Career |
| Deutsche Bank | 2.56× | Business & Career |
| Chat GPT | 2.2× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.32 |
| Need for Security | CONSERVATISM | 1.3 |
| Early Adopter Mentality | POWER | 1.19 |
| Indulgence | JOY | 1.16 |
| Social Media Usage | JOY | 1.11 |
| Patriotism | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.2% |
| Brazil | 8.9% |
| Mexico | 5.9% |
See MasterCard audiences in other countries
More Credit card audiences in Germany
- American Express (1,770,530)
- Visa Inc. (647,989)
- Debit MasterCard (131,423)
- Barclaycard (121,697)
- Centurion Card (28,383)
Frequently asked questions
How many fans does MasterCard have in Germany?
MasterCard has an estimated audience of 1,250,814 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of MasterCard fans?
39.0% of MasterCard fans are female, 61.0% are male, with an average age of 42.1 years.
Which brands do MasterCard fans like most?
MasterCard fans show strongest brand affinity for Google Wallet (31.47×), Transfermarkt (3.96×), and Financial services (3.78×) over the country average.
Where do MasterCard fans live in Germany?
MasterCard fans in Germany are most concentrated in Nordrhein-Westfalen (reach 363,772), Bayern (reach 231,261), and Baden-Württemberg (reach 186,652). These three regions account for the largest share of the active audience.
What other brands do MasterCard fans also like?
Beyond MasterCard itself, the audience over-indexes on Transfermarkt (3.96×), Financial services (3.78×), Commerzbank (2.72×), and Payment card (22.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MasterCard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.