Barcode Audience in Germany
Barcode has an estimated audience of 239,969 people in Germany. 43.3% are female, 56.7% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Icon (magazine), Rossmann, Craiova, Gil Ofarim, South Asian cuisine.
The average Barcode fan in Germany is 42.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Icon (magazine), Rossmann, Craiova, with strongest over-indexing on Icon (magazine) (10.9× the country average). Demographically, the Barcode audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Barcode fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 42.6 |
| Estimated audience size | 239,969 |
Audience persona
The typical Barcode fan in Germany is more male, around 42.6 years old, with strong Need for Security tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,152 | 1.15× |
| Baden-Württemberg | 47,017 | 1.44× |
| Bayern | 42,717 | 1.11× |
| Hessen | 33,632 | 1.84× |
| Niedersachsen | 22,164 | 0.95× |
| Rheinland-Pfalz | 14,085 | 1.17× |
| Berlin | 11,428 | 1.07× |
| Sachsen | 10,041 | 0.85× |
| Schleswig-Holstein | 7,501 | 0.87× |
| Hamburg | 5,870 | 1.08× |
| Brandenburg | 5,719 | 0.77× |
| Thüringen | 4,777 | 0.78× |
| Sachsen-Anhalt | 3,912 | 0.63× |
| Mecklenburg-Vorpommern | 2,775 | 0.61× |
| Saarland | 2,400 | 0.81× |
| Bremen | 1,804 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 10.9× | Arts & Culture |
| Rossmann | 1.59× | Shopping |
| Craiova | 14.7× | Travel & Leisure |
| Gil Ofarim | 1.79× | Music & Radio |
| South Asian cuisine | 9.66× | Food & Beverages |
| HydraFacial | 7.94× | Beauty & Wellness |
| Stradivarius | 1.97× | Shopping |
| Molly Hatchet | 15.06× | Music & Radio |
| Pillow | 1.68× | Home & Garden |
| Graham Greene | 4.84× | Literature |
| Israel | 2× | Travel & Leisure |
| Stucco | 2.26× | Home & Garden |
| Home Delivery | 2.37× | Food & Beverages |
| Cuttack | 20× | Travel & Leisure |
| Shahid Kapoor | 9.24× | Movies & TV |
| Mechanic | 1.7× | Cars & Mobility |
| The Knot (Website) | 7.36× | Kids & Family |
| Corfu (regional unit) | 2.36× | Travel & Leisure |
| Este, Veneto | 1.75× | Travel & Leisure |
| University of Applied Sciences Hof | 10.82× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.56 |
| Price Sensitivity | PREMIUM | 1.4 |
| Indulgence | JOY | 1.26 |
| Patriotism | CONSERVATISM | 1.25 |
| Luxury Orientation | PREMIUM | 1.1 |
| Pet Ownership | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| India | 10.4% |
| Taiwan | 7.1% |
See Barcode audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Barcode have in Germany?
Barcode has an estimated audience of 239,969 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Barcode fans?
43.3% of Barcode fans are female, 56.7% are male, with an average age of 42.6 years.
Which brands do Barcode fans like most?
Barcode fans show strongest brand affinity for Icon (magazine) (10.9×), Rossmann (1.59×), and Craiova (14.7×) over the country average.
Where do Barcode fans live in Germany?
Barcode fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,152), Baden-Württemberg (reach 47,017), and Bayern (reach 42,717). These three regions account for the largest share of the active audience.
What other brands do Barcode fans also like?
Beyond Barcode itself, the audience over-indexes on Rossmann (1.59×), Craiova (14.7×), Gil Ofarim (1.79×), and South Asian cuisine (9.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Barcode. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.