Rascasse Audience Intelligence

Barcode Audience in Germany

A data profile of the people who buy, follow and care about Barcode in Germany — modelled from more than twelve digital signal sources. Barcode has an estimated audience of 239,969 people in Germany.

#6856among Topic in Germany#1339in Business & Career

The average Barcode fan in Germany is 42.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Debit card, N26, American Express, with strongest over-indexing on Debit card (28.04× the country average).

Demographically, the Barcode audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Barcode fan in Germany is more male, around 42.6 years old, with strong Need for Security tendencies and a notable affinity for Debit card.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barcode profile in Germany.

Audience size
240K
in Germany
Gender
43.3%♀
56.7% male
Age
42.6
average years
Country rank
#20202
Topic in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barcode fans

43.3% are female, 56.7% are male, average age 42.6.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Barcode audience in Germany
MetricValue
Female43.3%
Male56.7%
Average age42.6
Estimated audience size239,969
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Barcode audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3921%
40-4926%
50+25%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Barcode audience comes from Germany.

Worldwide audience distribution share by country for Barcode
CountryShare
United States15.2%
India10.3%
Taiwan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barcode audience in Germany is strongest.

Fig. 05

Top regions by affinity

Barcode fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.65×
02Rheinland-Pfalz~20K1.57×
03Baden-Württemberg~50K1.39×
04Nordrhein-Westfalen~60K1.08×
05Bayern~40K1.07×
06Hamburg~6K1.02×
07Berlin~10K0.98×
08Bremen~2K0.94×
09Niedersachsen~20K0.93×
10Sachsen~10K0.92×
11Thüringen~5K0.90×
12Saarland~3K0.88×
13Schleswig-Holstein~8K0.87×
14Brandenburg~6K0.79×
15Sachsen-Anhalt~5K0.75×
16Mecklenburg-Vorpommern~3K0.71×
Fig. 06

Affinity by region

Affinity by region — Barcode, Germany
0.71×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barcode audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barcode audience
#·InterestCategoryAffinity×
01Debit cardBusiness & Career28.04×
02N26Business & Career20.00×
03Gazeta WyborczaNews20.00×
04Ray CharlesMusic & Radio20.00×
05malwarebytesTechnology & Electronics20.00×
06American ExpressBusiness & Career19.39×
07Washington WizardsSports17.78×
08Visa Inc.Business & Career17.64×
09Lucy LiuMovies & TV15.78×
10MasterCardBusiness & Career15.70×
11Austrian AirlinesTravel & Leisure11.65×
12Home insuranceBusiness & Career7.78×
13Novo NordiskHealth6.97×
14Credit cardsBusiness & Career6.23×
15EmailTechnology & Electronics5.95×
16NatureHome & Garden4.15×
17FamilyKids & Family3.90×
18FRITZ!BoxTechnology & Electronics2.80×
19VacationsTravel & Leisure2.77×
20GermanyTravel & Leisure2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barcode audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barcode audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.09×
Family OrientationCONSERVATISM1.56×
PatriotismCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barcode audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.67×
Sports ActivityPOWER0.76×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barcode have in Germany?

Barcode has an estimated audience of 239,969 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Barcode fans?

43.3% of Barcode fans are female, 56.7% are male, with an average age of 42.6 years.

03

Which brands do Barcode fans like most?

Barcode fans show strongest brand affinity for Debit card (28.04×), N26 (20×), and American Express (19.39×) over the country average.

04

Where do Barcode fans live in Germany?

Barcode fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Baden-Württemberg (reach ~50K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Barcode fans also like?

Beyond Barcode itself, the audience over-indexes on N26 (20×), American Express (19.39×), Email (5.95×), and Family (3.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Barcode audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Barcode. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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