Rascasse Audience Intelligence

Barcode Audience in United States

A data profile of the people who buy, follow and care about Barcode in United States — modelled from more than twelve digital signal sources. Barcode has an estimated audience of 1,235,406 people in United States.

#7965among Topic in United States#1388in Business & Career

The average Barcode fan in United States is 41.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include United States Postal Service, Contactless payment, Keychain, with strongest over-indexing on United States Postal Service (1.8× the country average).

Demographically, the Barcode audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barcode fan in United States is balanced, around 41.9 years old, with strong Need for Security tendencies and a notable affinity for United States Postal Service.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barcode profile in United States.

Audience size
1.2M
in United States
Gender
45.7%♀
54.3% male
Age
41.9
average years
Country rank
#20423
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barcode fans

45.7% are female, 54.3% are male, average age 41.9.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Barcode audience in United States
MetricValue
Female45.7%
Male54.3%
Average age41.9
Estimated audience size1,235,406
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Barcode audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3918%
40-4920%
50+29%
Fig. 04

Worldwide distribution

15.2%

of the worldwide Barcode audience comes from United States.

Worldwide audience distribution share by country for Barcode
CountryShare
United States15.2%
India10.3%
Taiwan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barcode audience in United States is strongest.

Fig. 05

Top regions by affinity

Barcode fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.88×
02New Jersey~80K2.49×
03Virginia~70K2.28×
04North Dakota~4K1.72×
05New York~90K1.26×
06California~200K1.23×
07Maryland~30K1.20×
08South Carolina~20K1.13×
09Texas~100K1.11×
10Nevada~10K1.10×
11Georgia~40K1.09×
12Connecticut~10K1.05×
13New Hampshire~5K1.04×
14Pennsylvania~40K1.03×
15Illinois~40K1.01×
16Florida~80K1.00×
17Utah~10K1.00×
18Kansas~10K0.99×
19Missouri~20K0.98×
20Arkansas~10K0.98×
21Mississippi~10K0.97×
22Ohio~40K0.96×
23North Carolina~40K0.96×
24Wisconsin~20K0.95×
25Louisiana~10K0.94×
26Hawaii~5K0.94×
27Iowa~9K0.92×
28Washington~20K0.88×
29Tennessee~20K0.87×
30Indiana~20K0.87×
31Kentucky~10K0.86×
32Rhode Island~3K0.85×
33Arizona~20K0.84×
34Delaware~3K0.84×
35South Dakota~2K0.84×
36Nebraska~5K0.82×
37Michigan~30K0.81×
38Massachusetts~20K0.81×
39Minnesota~10K0.79×
40Idaho~5K0.78×
41Oklahoma~10K0.77×
42Oregon~10K0.76×
43New Mexico~5K0.76×
44Colorado~10K0.75×
45Alabama~10K0.75×
46Alaska~2K0.74×
47West Virginia~4K0.73×
48Montana~2K0.69×
49Vermont~1K0.68×
50Maine~3K0.65×
Fig. 06

Affinity by region

Affinity by region — Barcode, United States
0.65×1.00×2.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barcode audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barcode audience
#·InterestCategoryAffinity×
01Google WalletTechnology & Electronics9.75×
02Contactless paymentBusiness & Career6.77×
03International educationBusiness & Career6.66×
04Model buildingKids & Family6.58×
05KeychainTechnology & Electronics4.72×
06Driver's licenseCars & Mobility3.26×
07Mineral waterFood & Beverages2.80×
08Non-alcoholic beverageFood & Beverages2.30×
09Drudge ReportSports2.25×
10Children's clothingFashion & Accessoires2.19×
11Staples (Canada)Business & Career2.15×
12Risk managementBusiness & Career2.00×
13Chuck NorrisMovies & TV1.81×
14United States Postal ServiceBusiness & Career1.80×
15ThanksgivingKids & Family1.77×
16SubwayFood & Beverages1.70×
17Texas RoadhouseFood & Beverages1.69×
18Britney SpearsMusic & Radio1.69×
19Ace HardwareHome & Garden1.67×
20BeetlejuiceMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barcode audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barcode audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.52×
Career OrientationPOWER1.30×
Urban LifestyleOPEN1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barcode audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Pet OwnershipJOY0.79×
SustainabilityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barcode have in United States?

Barcode has an estimated audience of 1,235,406 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Barcode fans?

45.7% of Barcode fans are female, 54.3% are male, with an average age of 41.9 years.

03

Which brands do Barcode fans like most?

Barcode fans show strongest brand affinity for United States Postal Service (1.8×), Contactless payment (6.77×), and Keychain (4.72×) over the country average.

04

Where do Barcode fans live in United States?

Barcode fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Barcode fans also like?

Beyond Barcode itself, the audience over-indexes on Contactless payment (6.77×), Keychain (4.72×), Texas Roadhouse (1.69×), and Staples (Canada) (2.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Barcode audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Barcode. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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