Barcode Audience in United States

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Barcode has an estimated audience of 1,235,406 people in United States. 45.7% are female, 54.3% are male, average age 41.9. Top regions: California, Texas, New York. Top brand affinities: Israel, Jeep Wagoneer, Kendra Scott, Jesse Plemons, Wikia.

The average Barcode fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Jeep Wagoneer, Kendra Scott, with strongest over-indexing on Israel (4.37× the country average). Demographically, the Barcode audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Extroversion, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Barcode fans

Demographic split for Barcode audience in United States
MetricValue
Female45.7%
Male54.3%
Average age41.9
Estimated audience size1,235,406

Audience persona

The typical Barcode fan in United States is balanced, around 41.9 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Barcode in United States
RegionReachAffinity
California168,5681.24×
Texas113,8951.07×
New York100,0521.45×
Florida88,5031.06×
New Jersey81,2492.59×
Virginia62,4932.08×
Pennsylvania42,6741.03×
Georgia41,7741.1×
Illinois41,6491.01×
Ohio34,3280.9×
North Carolina33,7140.91×
Maryland30,1651.42×
Michigan27,0180.84×
Washington22,1900.9×
South Carolina22,1141.19×
Arizona20,5610.82×
Tennessee20,1180.81×
Massachusetts20,0070.82×
Indiana19,8080.88×
Missouri18,5110.93×
Colorado14,8130.76×
Wisconsin14,6590.79×
Nevada14,4441.21×
Minnesota13,3820.76×
Louisiana13,1250.82×
Alabama12,9720.75×
Washington, District of Columbia12,4493.35×
Connecticut12,3030.99×
Kentucky12,2580.79×
Utah10,9850.99×
Oregon10,7740.76×
Oklahoma10,2000.74×
Iowa9,8840.97×
Arkansas9,4310.93×
Mississippi9,2490.91×
Kansas7,7590.8×
New Hampshire5,2581.08×
Hawaii4,9110.92×
North Dakota4,8011.89×
New Mexico4,4480.72×
Idaho4,3300.7×
Nebraska4,3200.7×
West Virginia4,0250.7×
Rhode Island3,1020.79×
Delaware2,8770.84×
Maine2,4620.56×
Montana1,8650.54×
South Dakota1,7220.6×
Alaska1,5140.57×
Vermont1,1480.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barcode audience
BrandAffinityCategory
Israel4.37×Travel & Leisure
Jeep Wagoneer5.18×Cars & Mobility
Kendra Scott2.37×Fashion & Accessoires
Jesse Plemons2.7×Movies & TV
Wikia2.38×Internet & Social Media
Stamp collecting2.94×Home & Garden
XE.com12.53×Business & Career
jordy nelson9.2×Sports
Cam Ward2.11×Sports
Noodle (Gorillaz)1.89×Music & Radio
Centurion (film)6.02×Movies & TV
Keeper (password manager)3.16×Technology & Electronics
UK garage2.57×Music & Radio
Urban horticulture1.6×Home & Garden
TeachHUB1.77×Business & Career
Home staging2.31×Home & Garden
Janitor2.74×Home & Garden
Corona (band)2.32×Music & Radio
Personality2.37×Business & Career
Hayward, California4.19×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barcode audience
TraitClusterScore
ExtroversionTHRILL1.32
Need for SecurityCONSERVATISM1.31
Social Media UsageJOY1.29
Price SensitivityPREMIUM1.22
Healthy LifestyleBALANCE1.19
Urban LifestyleOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Barcode
CountryShare
United States15.3%
India10.4%
Taiwan7.1%

See Barcode audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Barcode have in United States?

Barcode has an estimated audience of 1,235,406 people in United States, concentrated in California and Texas.

What is the gender split and age of Barcode fans?

45.7% of Barcode fans are female, 54.3% are male, with an average age of 41.9 years.

Which brands do Barcode fans like most?

Barcode fans show strongest brand affinity for Israel (4.37×), Jeep Wagoneer (5.18×), and Kendra Scott (2.37×) over the country average.

Where do Barcode fans live in United States?

Barcode fans in United States are most concentrated in California (reach 168,568), Texas (reach 113,895), and New York (reach 100,052). These three regions account for the largest share of the active audience.

What other brands do Barcode fans also like?

Beyond Barcode itself, the audience over-indexes on Jeep Wagoneer (5.18×), Kendra Scott (2.37×), Jesse Plemons (2.7×), and Wikia (2.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barcode. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.