Barcode Audience in United States

Barcode has an estimated audience of 1,235,406 people in United States. 45.7% are female, 54.3% are male, average age 41.9. Top regions: California, Texas, New York. Top brand affinities: Staples (Canada), MSN, Great Clips, Canva, United States Postal Service.

The average Barcode fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Staples (Canada), MSN, Great Clips, with strongest over-indexing on Staples (Canada) (7.46× the country average). Demographically, the Barcode audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Extroversion, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Barcode fans

Demographic split for Barcode audience in United States
MetricValue
Female45.7%
Male54.3%
Average age41.9
Estimated audience size1,235,406

Audience persona

The typical Barcode fan in United States is balanced, around 41.9 years old, with strong Extroversion tendencies and a notable affinity for Staples (Canada).

Top regions in United States

Top regions ranked by reach for Barcode in United States
RegionReachAffinity
California168,5681.24×
Texas113,8951.07×
New York100,0521.45×
Florida88,5031.06×
New Jersey81,2492.59×
Virginia62,4932.08×
Pennsylvania42,6741.03×
Georgia41,7741.1×
Illinois41,6491.01×
Ohio34,3280.9×
North Carolina33,7140.91×
Maryland30,1651.42×
Michigan27,0180.84×
Washington22,1900.9×
South Carolina22,1141.19×
Arizona20,5610.82×
Tennessee20,1180.81×
Massachusetts20,0070.82×
Indiana19,8080.88×
Missouri18,5110.93×
Colorado14,8130.76×
Wisconsin14,6590.79×
Nevada14,4441.21×
Minnesota13,3820.76×
Louisiana13,1250.82×
Alabama12,9720.75×
Washington, District of Columbia12,4493.35×
Connecticut12,3030.99×
Kentucky12,2580.79×
Utah10,9850.99×
Oregon10,7740.76×
Oklahoma10,2000.74×
Iowa9,8840.97×
Arkansas9,4310.93×
Mississippi9,2490.91×
Kansas7,7590.8×
New Hampshire5,2581.08×
Hawaii4,9110.92×
North Dakota4,8011.89×
New Mexico4,4480.72×
Idaho4,3300.7×
Nebraska4,3200.7×
West Virginia4,0250.7×
Rhode Island3,1020.79×
Delaware2,8770.84×
Maine2,4620.56×
Montana1,8650.54×
South Dakota1,7220.6×
Alaska1,5140.57×
Vermont1,1480.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barcode audience
BrandAffinityCategory
Staples (Canada)7.46×Business & Career
MSN3.91×News
Great Clips5.3×Beauty & Wellness
Canva8.17×Technology & Electronics
United States Postal Service2.69×Business & Career
Chuck Norris4.05×Movies & TV
Google Flights3.43×Travel & Leisure
Texas Roadhouse2.08×Food & Beverages
Tigres UANL8.76×Sports
Contactless payment6.77×Business & Career
Planet Fitness1.72×Sports
Best Buy1.71×Shopping
Dollar General1.64×Shopping
Weather radar9.78×Home & Garden
Hobby Lobby1.62×Home & Garden
Lebanon5.18×Travel & Leisure
Monster High9.7×Kids & Family
Keychain4.38×Technology & Electronics
Tape measure12.53×Home & Garden
Deion Sanders3.87×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barcode audience
TraitClusterScore
ExtroversionTHRILL1.32
Need for SecurityCONSERVATISM1.31
Social Media UsageJOY1.29
Price SensitivityPREMIUM1.22
Healthy LifestyleBALANCE1.19
Urban LifestyleOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Barcode
CountryShare
United States15.3%
India10.4%
Taiwan7.1%

See Barcode audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Barcode have in United States?

Barcode has an estimated audience of 1,235,406 people in United States, concentrated in California and Texas.

What is the gender split and age of Barcode fans?

45.7% of Barcode fans are female, 54.3% are male, with an average age of 41.9 years.

Which brands do Barcode fans like most?

Barcode fans show strongest brand affinity for Staples (Canada) (7.46×), MSN (3.91×), and Great Clips (5.3×) over the country average.

Where do Barcode fans live in United States?

Barcode fans in United States are most concentrated in California (reach 168,568), Texas (reach 113,895), and New York (reach 100,052). These three regions account for the largest share of the active audience.

What other brands do Barcode fans also like?

Beyond Barcode itself, the audience over-indexes on MSN (3.91×), Great Clips (5.3×), Canva (8.17×), and United States Postal Service (2.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barcode. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.