Driver's license Audience in United States

Driver's license logo

Driver's license has an estimated audience of 13,275,753 people in United States. 52.9% are female, 47.1% are male, average age 40.5. Top regions: California, Florida, Illinois. Top brand affinities: Wallet, Pinterest, Fox News Channel, Cash, Gift.

The average Driver's license fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Illinois. Top brand affinities include Wallet, Pinterest, Fox News Channel, with strongest over-indexing on Wallet (5.73× the country average). Demographically, the Driver's license audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Driver's license fans

Demographic split for Driver's license audience in United States
MetricValue
Female52.9%
Male47.1%
Average age40.5
Estimated audience size13,275,753

Audience persona

The typical Driver's license fan in United States is balanced, around 40.5 years old, with strong Career Orientation tendencies and a notable affinity for Wallet.

Top regions in United States

Top regions ranked by reach for Driver's license in United States
RegionReachAffinity
California2,627,5311.8×
Florida1,536,6291.71×
Illinois1,487,6213.36×
Texas1,310,8091.15×
North Carolina894,3452.24×
Colorado625,2522.99×
New York511,6770.69×
Kentucky429,3602.58×
Georgia400,8050.98×
Pennsylvania335,6670.75×
Tennessee327,7241.23×
Ohio304,6740.74×
Washington268,1941.01×
Missouri239,8581.12×
Indiana234,4710.97×
Michigan226,9090.65×
New Jersey223,4880.66×
Arizona215,7300.8×
Virginia205,2100.63×
Louisiana203,9201.19×
Alabama192,1491.04×
Maryland154,9390.68×
Massachusetts152,3020.58×
Mississippi145,2551.33×
South Carolina145,2080.73×
Oklahoma143,6770.97×
Minnesota139,0460.73×
Nevada125,1670.97×
Kansas121,1921.16×
Wisconsin117,3530.59×
Iowa107,7720.99×
Arkansas105,8070.97×
Oregon101,5320.67×
Idaho85,2751.28×
Utah84,7560.71×
Connecticut80,2810.6×
New Mexico50,3890.76×
Nebraska46,3660.7×
West Virginia42,8500.69×
Hawaii39,5580.69×
Montana34,9650.95×
North Dakota28,0491.03×
Washington, District of Columbia25,4630.64×
Maine22,4510.47×
South Dakota20,8210.68×
Rhode Island20,0860.48×
New Hampshire19,9800.38×
Wyoming19,3470.98×
Delaware17,5140.48×
Alaska13,2590.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Driver's license audience
BrandAffinityCategory
Wallet5.73×Fashion & Accessoires
Pinterest1.77×Internet & Social Media
Fox News Channel1.5×Movies & TV
Cash4.04×Business & Career
Gift1.64×Shopping
Rock music1.5×Music & Radio
Credit cards2×Business & Career
Walmart1.6×Shopping
Macy's1.96×Shopping
Recipes1.52×Food & Beverages
Sales promotion1.64×Shopping
Woman1.53×Kids & Family
Motherhood1.57×Kids & Family
Friendship1.68×Kids & Family
Religion1.61×Business & Career
God1.81×Politics & Society
Humour1.51×Literature
Science1.51×Business & Career
LinkedIn1.7×Internet & Social Media
Rhythm and blues music1.57×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Driver's license audience
TraitClusterScore
Career OrientationPOWER1.47
Quality AwarenessPREMIUM1.39
Family OrientationCONSERVATISM1.34
Need for SecurityCONSERVATISM1.3
ExtroversionTHRILL1.25
Convenience OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Driver's license
CountryShare
United States24.0%
United Kingdom5.9%
Germany5.0%

See Driver's license audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Driver's license have in United States?

Driver's license has an estimated audience of 13,275,753 people in United States, concentrated in California and Florida.

What is the gender split and age of Driver's license fans?

52.9% of Driver's license fans are female, 47.1% are male, with an average age of 40.5 years.

Which brands do Driver's license fans like most?

Driver's license fans show strongest brand affinity for Wallet (5.73×), Pinterest (1.77×), and Fox News Channel (1.5×) over the country average.

Where do Driver's license fans live in United States?

Driver's license fans in United States are most concentrated in California (reach 2,627,531), Florida (reach 1,536,629), and Illinois (reach 1,487,621). These three regions account for the largest share of the active audience.

What other brands do Driver's license fans also like?

Beyond Driver's license itself, the audience over-indexes on Pinterest (1.77×), Fox News Channel (1.5×), Cash (4.04×), and Gift (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Driver's license. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.