A data profile of the people who buy, follow and care about Visa Inc. in Brazil — modelled from more than twelve digital signal sources. Visa Inc. has an estimated audience of 3,461,981 people in Brazil.
Visa Inc. has an estimated audience of 3,461,981 people in Brazil. 58.5% are female, 41.5% are male, average age 43.5. Top brand affinities: Electrolux, Loan, Itaú Unibanco, Banrisul, Sampler (musical instrument).
Top brand affinities include Electrolux, Loan, Itaú Unibanco, with strongest over-indexing on Electrolux (1.56× the country average).
Demographically, the Visa Inc. audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Need for Security, Spirituality.
The typical Visa Inc. fan in Brazil is more female, around 43.5 years old, with strong Need for Security tendencies and a notable affinity for Electrolux.
The key figures that characterise the Visa Inc. profile in Brazil.
58.5% are female, 41.5% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 43.5 |
| Estimated audience size | 3,461,981 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Visa Inc. audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 11.9% |
| Brazil | 7.8% |
| Mexico | 7.3% |
The strongest cross-interests of the Visa Inc. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | American Express | Business & Career | 2.47× | ||
| 02 | Banrisul | Business & Career | 2.40× | ||
| 03 | Debit card | Business & Career | 2.40× | ||
| 04 | MasterCard | Business & Career | 2.36× | ||
| 05 | Mobile banking | Business & Career | 2.02× | ||
| 06 | Sampler (musical instrument) | Music & Radio | 1.88× | ||
| 07 | Financial institution | Business & Career | 1.85× | ||
| 08 | Online banking | Business & Career | 1.70× | ||
| 09 | Banco Bradesco | Business & Career | 1.68× | ||
| 10 | Itaú Unibanco | Business & Career | 1.64× | ||
| 11 | Loan | Business & Career | 1.62× | ||
| 12 | Electronic funds transfer | Business & Career | 1.59× | ||
| 13 | Electrolux | Home & Garden | 1.56× | ||
| 14 | Lindås | Travel & Leisure | 1.53× | ||
| 15 | Quiz | Games | 1.53× | ||
| 16 | Payment system | Shopping | 1.52× | ||
| 17 | Saudade | Politics & Society | 1.51× | ||
| 18 | Ney Matogrosso | Music & Radio | 1.51× | ||
| 19 | Mouthwash | Health | 1.51× | ||
| 20 | Buscapé | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.99× | |
| Spirituality | BALANCE | 0.95× | |
| Creativity | OPEN | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.50× | |
| Individualism | JOY | 0.54× | |
| Sustainability | BALANCE | 0.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Visa Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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