A data profile of the people who buy, follow and care about Banco Bradesco in Brazil — modelled from more than twelve digital signal sources. Banco Bradesco has an estimated audience of 6,190,201 people in Brazil.
The average Banco Bradesco fan in Brazil is 43.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Banco do Brasil, Banco Itaú, Itaú Unibanco, with strongest over-indexing on Banco do Brasil (2.85× the country average).
Demographically, the Banco Bradesco audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Banco Bradesco fan in Brazil is more female, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Banco do Brasil.
The key figures that characterise the Banco Bradesco profile in Brazil.
55.7% are female, 44.3% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 43.0 |
| Estimated audience size | 6,190,201 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Banco Bradesco audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 97.0% |
| United States | 1.2% |
| United Kingdom | 0.3% |
Where the Banco Bradesco audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mato Grosso do Sul | ~200K | 1.91× | |
| 02 | São Paulo | ~2.5M | 1.51× | |
| 03 | Mato Grosso | ~200K | 1.35× | |
| 04 | Rio de Janeiro | ~700K | 1.23× | |
| 05 | Paraná | ~500K | 1.22× | |
| 06 | Amazonas | ~100K | 1.20× | |
| 07 | Pernambuco | ~300K | 1.19× | |
| 08 | Goiás | ~300K | 1.10× | |
| 09 | Santa Catarina | ~300K | 1.07× | |
| 10 | Tocantins | ~40K | 1.07× | |
| 11 | Paraíba | ~100K | 1.06× | |
| 12 | Roraima | ~20K | 1.06× | |
| 13 | Bahia | ~400K | 1.03× | |
| 14 | Rondônia | ~50K | 1.01× | |
| 15 | Minas Gerais | ~600K | 0.91× | |
| 16 | Pará | ~200K | 0.91× | |
| 17 | Ceará | ~200K | 0.87× | |
| 18 | Maranhão | ~100K | 0.83× | |
| 19 | Alagoas | ~80K | 0.83× | |
| 20 | Sergipe | ~50K | 0.82× | |
| 21 | Amapá | ~20K | 0.79× | |
| 22 | Federal District | ~80K | 0.78× | |
| 23 | Rio Grande do Sul | ~300K | 0.75× | |
| 24 | Espírito Santo | ~90K | 0.72× | |
| 25 | Rio Grande do Norte | ~70K | 0.66× | |
| 26 | Piauí | ~60K | 0.65× | |
| 27 | Acre | ~10K | 0.64× |
The strongest cross-interests of the Banco Bradesco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tele Sena | Games | 3.91× | ||
| 02 | Private banking | Business & Career | 3.70× | ||
| 03 | Banco Itaú | Business & Career | 3.10× | ||
| 04 | Banco do Brasil | Business & Career | 2.85× | ||
| 05 | Fiat 500 (2007) | Cars & Mobility | 2.68× | ||
| 06 | Flex (magazine) | Sports | 2.64× | ||
| 07 | Itaú Unibanco | Business & Career | 2.46× | ||
| 08 | Agora (film) | Movies & TV | 2.19× | ||
| 09 | Mobile banking | Business & Career | 2.15× | ||
| 10 | Mega-Sena | Games | 2.06× | ||
| 11 | Banrisul | Business & Career | 2.01× | ||
| 12 | Petrobras | Cars & Mobility | 1.96× | ||
| 13 | Bank account | Business & Career | 1.96× | ||
| 14 | Savings bank | Business & Career | 1.96× | ||
| 15 | Deposit account | Business & Career | 1.90× | ||
| 16 | Saving | Business & Career | 1.85× | ||
| 17 | Loan | Business & Career | 1.63× | ||
| 18 | Pension | Business & Career | 1.60× | ||
| 19 | Financial services | Business & Career | 1.58× | ||
| 20 | JusBrasil | Internet & Social Media | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.49× | |
| Need for Security | CONSERVATISM | 1.23× | |
| DIY Mentality | THRILL | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.85× | |
| Mindfulness | BALANCE | 0.91× | |
| Pet Ownership | JOY | 0.92× |
Banco Bradesco's target market in Brazil covers an estimated 6,190,201 people, concentrated in São Paulo and Rio de Janeiro.
55.7% of the Banco Bradesco audience are female, 44.3% are male, with an average age of 43.0 years.
Banco Bradesco fans show strongest brand affinity for Banco do Brasil (2.85×), Banco Itaú (3.1×), and Itaú Unibanco (2.46×) over the country average.
Banco Bradesco fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Rio de Janeiro (reach ~700K), and Minas Gerais (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Banco Bradesco itself, the audience over-indexes on Banco Itaú (3.1×), Itaú Unibanco (2.46×), Mega-Sena (2.06×), and Financial services (1.58×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Banco Bradesco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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