A data profile of the people who buy, follow and care about Banco Itaú in Brazil — modelled from more than twelve digital signal sources. Banco Itaú has an estimated audience of 6,697,654 people in Brazil.
The average Banco Itaú fan in Brazil is 42.3 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Banco do Brasil, Banco Bradesco, Itaú Unibanco, with strongest over-indexing on Banco do Brasil (2.36× the country average).
Demographically, the Banco Itaú audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Banco Itaú fan in Brazil is balanced, around 42.3 years old, with strong Career Orientation tendencies and a notable affinity for Banco do Brasil.
The key figures that characterise the Banco Itaú profile in Brazil.
53.9% are female, 46.1% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 42.3 |
| Estimated audience size | 6,697,654 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Banco Itaú audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 71.0% |
| Chile | 18.4% |
| Colombia | 4.9% |
Where the Banco Itaú audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~3M | 1.72× | |
| 02 | Minas Gerais | ~1M | 1.65× | |
| 03 | Rio de Janeiro | ~1M | 1.65× | |
| 04 | Paraná | ~700K | 1.65× | |
| 05 | Goiás | ~400K | 1.59× | |
| 06 | Federal District | ~100K | 1.33× | |
| 07 | Mato Grosso do Sul | ~100K | 1.26× | |
| 08 | Santa Catarina | ~400K | 1.17× | |
| 09 | Pernambuco | ~300K | 1.06× | |
| 10 | Mato Grosso | ~100K | 1.05× | |
| 11 | Amazonas | ~100K | 0.95× | |
| 12 | Roraima | ~20K | 0.92× | |
| 13 | Espírito Santo | ~100K | 0.91× | |
| 14 | Rio Grande do Sul | ~300K | 0.88× | |
| 15 | Alagoas | ~80K | 0.87× | |
| 16 | Ceará | ~200K | 0.81× | |
| 17 | Pará | ~200K | 0.79× | |
| 18 | Bahia | ~300K | 0.77× | |
| 19 | Paraíba | ~100K | 0.77× | |
| 20 | Acre | ~20K | 0.75× | |
| 21 | Rondônia | ~40K | 0.73× | |
| 22 | Rio Grande do Norte | ~80K | 0.70× | |
| 23 | Tocantins | ~30K | 0.70× | |
| 24 | Sergipe | ~50K | 0.65× | |
| 25 | Amapá | ~20K | 0.65× | |
| 26 | Maranhão | ~100K | 0.62× | |
| 27 | Piauí | ~60K | 0.61× |
The strongest cross-interests of the Banco Itaú audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Private banking | Business & Career | 3.27× | ||
| 02 | Banco Bradesco | Business & Career | 2.98× | ||
| 03 | Banco do Brasil | Business & Career | 2.36× | ||
| 04 | Flex (magazine) | Sports | 2.35× | ||
| 05 | Fiat 500 (2007) | Cars & Mobility | 2.30× | ||
| 06 | Banco Safra | Business & Career | 2.22× | ||
| 07 | Itaú Unibanco | Business & Career | 2.15× | ||
| 08 | Agora (film) | Movies & TV | 2.02× | ||
| 09 | Savings account | Business & Career | 1.96× | ||
| 10 | São João, Pernambuco | Travel & Leisure | 1.95× | ||
| 11 | Savings bank | Business & Career | 1.92× | ||
| 12 | Bank account | Business & Career | 1.90× | ||
| 13 | Farmer | Home & Garden | 1.85× | ||
| 14 | Petrobras | Cars & Mobility | 1.84× | ||
| 15 | Banrisul | Business & Career | 1.80× | ||
| 16 | Deposit account | Business & Career | 1.74× | ||
| 17 | Toast | Food & Beverages | 1.73× | ||
| 18 | Saving | Business & Career | 1.58× | ||
| 19 | Peugeot 208 | Cars & Mobility | 1.54× | ||
| 20 | Pension | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.38× | |
| Need for Security | CONSERVATISM | 1.15× | |
| Quality Awareness | PREMIUM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.83× | |
| Mindfulness | BALANCE | 0.91× | |
| Urban Lifestyle | OPEN | 0.91× |
Banco Itaú's target market in Brazil covers an estimated 6,697,654 people, concentrated in São Paulo and Minas Gerais.
53.9% of the Banco Itaú audience are female, 46.1% are male, with an average age of 42.3 years.
Banco Itaú fans show strongest brand affinity for Banco do Brasil (2.36×), Banco Bradesco (2.98×), and Itaú Unibanco (2.15×) over the country average.
Banco Itaú fans in Brazil are most concentrated in São Paulo (reach ~3M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Banco Itaú itself, the audience over-indexes on Banco Bradesco (2.98×), Itaú Unibanco (2.15×), Bank account (1.9×), and Petrobras (1.84×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Banco Itaú. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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