A data profile of the people who buy, follow and care about Investment strategy in United States — modelled from more than twelve digital signal sources. Investment strategy has an estimated audience of 13,609,316 people in United States.
The average Investment strategy fan in United States is 42.2 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Asset management, Sustainable energy, Citibank, with strongest over-indexing on Asset management (24.24× the country average).
Demographically, the Investment strategy audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Investment strategy fan in United States is more male, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for Asset management.
The key figures that characterise the Investment strategy profile in United States.
43.1% are female, 56.9% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 42.2 |
| Estimated audience size | 13,609,316 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 31% |
Where the Investment strategy audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Colorado | ~500K | 2.41× | |
| 02 | Wyoming | ~30K | 1.49× | |
| 03 | Idaho | ~80K | 1.20× | |
| 04 | Kansas | ~100K | 1.19× | |
| 05 | Missouri | ~300K | 1.16× | |
| 06 | Florida | ~1M | 1.15× | |
| 07 | South Dakota | ~40K | 1.13× | |
| 08 | North Carolina | ~400K | 1.08× | |
| 09 | South Carolina | ~200K | 1.08× | |
| 10 | California | ~1.5M | 1.07× | |
| 11 | Oklahoma | ~200K | 1.07× | |
| 12 | Georgia | ~400K | 1.06× | |
| 13 | Arizona | ~300K | 1.06× | |
| 14 | Alaska | ~30K | 1.06× | |
| 15 | Ohio | ~400K | 1.05× | |
| 16 | North Dakota | ~30K | 1.05× | |
| 17 | Indiana | ~300K | 1.03× | |
| 18 | Alabama | ~200K | 1.02× | |
| 19 | Utah | ~100K | 1.02× | |
| 20 | Tennessee | ~300K | 1.01× | |
| 21 | Iowa | ~100K | 1.01× | |
| 22 | Michigan | ~400K | 1.00× | |
| 23 | Arkansas | ~100K | 1.00× | |
| 24 | Mississippi | ~100K | 1.00× | |
| 25 | Connecticut | ~100K | 0.99× | |
| 26 | West Virginia | ~60K | 0.99× | |
| 27 | Montana | ~40K | 0.98× | |
| 28 | Minnesota | ~200K | 0.97× | |
| 29 | Louisiana | ~200K | 0.96× | |
| 30 | Texas | ~1M | 0.95× | |
| 31 | Kentucky | ~200K | 0.95× | |
| 32 | Nevada | ~100K | 0.95× | |
| 33 | New Hampshire | ~50K | 0.94× | |
| 34 | Rhode Island | ~40K | 0.94× | |
| 35 | Oregon | ~100K | 0.93× | |
| 36 | Nebraska | ~60K | 0.93× | |
| 37 | New York | ~700K | 0.92× | |
| 38 | New Jersey | ~300K | 0.91× | |
| 39 | Pennsylvania | ~400K | 0.90× | |
| 40 | Virginia | ~300K | 0.89× | |
| 41 | New Mexico | ~60K | 0.89× | |
| 42 | Maryland | ~200K | 0.87× | |
| 43 | Maine | ~40K | 0.87× | |
| 44 | Washington | ~200K | 0.86× | |
| 45 | Wisconsin | ~200K | 0.85× | |
| 46 | Delaware | ~30K | 0.84× | |
| 47 | Illinois | ~400K | 0.81× | |
| 48 | Massachusetts | ~200K | 0.81× | |
| 49 | Washington, District of Columbia | ~30K | 0.80× | |
| 50 | Hawaii | ~40K | 0.69× |
The strongest cross-interests of the Investment strategy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Asset management | Business & Career | 24.24× | ||
| 02 | Retail banking | Business & Career | 13.02× | ||
| 03 | Sustainable energy | Home & Garden | 11.92× | ||
| 04 | Elderly care | Health | 11.82× | ||
| 05 | Money management | Business & Career | 10.86× | ||
| 06 | Citibank | Business & Career | 10.57× | ||
| 07 | Investment management | Business & Career | 9.81× | ||
| 08 | Online banking | Business & Career | 9.26× | ||
| 09 | Wealth management | Business & Career | 8.32× | ||
| 10 | Renewable energy | Business & Career | 8.26× | ||
| 11 | Property finder | Home & Garden | 7.66× | ||
| 12 | Internet & Social Media | 7.42× | |||
| 13 | Home automation | Technology & Electronics | 5.95× | ||
| 14 | First class travel | Travel & Leisure | 5.77× | ||
| 15 | Mortgage loans | Business & Career | 5.71× | ||
| 16 | Stock market | Business & Career | 5.68× | ||
| 17 | Innovation | Business & Career | 5.53× | ||
| 18 | FedEx | Business & Career | 5.41× | ||
| 19 | Financial services | Business & Career | 3.30× | ||
| 20 | Airbnb | Travel & Leisure | 2.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.44× | |
| Sustainability | BALANCE | 3.20× | |
| Career Orientation | POWER | 2.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.73× | |
| Creativity | OPEN | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.84× |
Investment strategy has an estimated audience of 13,609,316 people in United States, concentrated in California and Texas.
43.1% of Investment strategy fans are female, 56.9% are male, with an average age of 42.2 years.
Investment strategy fans show strongest brand affinity for Asset management (24.24×), Sustainable energy (11.92×), and Citibank (10.57×) over the country average.
Investment strategy fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Investment strategy itself, the audience over-indexes on Sustainable energy (11.92×), Citibank (10.57×), Investment management (9.81×), and Retail banking (13.02×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Investment strategy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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