Investment strategy Audience in Germany
Investment strategy has an estimated audience of 2,232,383 people in Germany. 43.0% are female, 57.0% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mortgage calculator, Asset management, Passive income, Home insurance, N26.
The average Investment strategy fan in Germany is 38.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mortgage calculator, Asset management, Passive income, with strongest over-indexing on Mortgage calculator (22.07× the country average). Demographically, the Investment strategy audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Investment strategy fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 38.4 |
| Estimated audience size | 2,232,383 |
Audience persona
The typical Investment strategy fan in Germany is more male, around 38.4 years old, with strong Risk Appetite tendencies and a notable affinity for Mortgage calculator.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 381,319 | 0.78× |
| Bayern | 352,784 | 0.98× |
| Baden-Württemberg | 265,397 | 0.87× |
| Hessen | 191,827 | 1.13× |
| Berlin | 129,437 | 1.3× |
| Niedersachsen | 116,878 | 0.54× |
| Rheinland-Pfalz | 83,575 | 0.75× |
| Sachsen | 68,895 | 0.63× |
| Schleswig-Holstein | 65,928 | 0.82× |
| Thüringen | 52,075 | 0.92× |
| Sachsen-Anhalt | 50,574 | 0.87× |
| Hamburg | 49,581 | 0.98× |
| Brandenburg | 46,875 | 0.68× |
| Mecklenburg-Vorpommern | 44,481 | 1.04× |
| Saarland | 42,208 | 1.54× |
| Bremen | 41,421 | 2.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mortgage calculator | 22.07× | Home & Garden |
| Asset management | 28.7× | Business & Career |
| Passive income | 20.2× | Business & Career |
| Home insurance | 12.32× | Business & Career |
| N26 | 11.44× | Business & Career |
| First-time home buyer grant | 8.7× | Home & Garden |
| P&O Cruises | 37.25× | Travel & Leisure |
| High-net-worth individual | 11.52× | Business & Career |
| Commerzbank | 3.45× | Business & Career |
| Starter home | 6.34× | Home & Garden |
| First-time buyer | 6.19× | Shopping |
| Stock market | 6.98× | Business & Career |
| Drop shipping | 3.83× | Shopping |
| Corporate finance | 34× | Business & Career |
| ImmoScout24 | 2.74× | Home & Garden |
| Terraced house | 4.62× | Home & Garden |
| Money management | 10.75× | Business & Career |
| Deutsche Bank | 3.58× | Business & Career |
| Real estate broker | 4.4× | Home & Garden |
| Payback | 4.27× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.89 |
| Career Orientation | POWER | 2.78 |
| Quality Awareness | PREMIUM | 1.86 |
| Luxury Orientation | PREMIUM | 1.84 |
| Sustainability | BALANCE | 1.76 |
| Travelling | THRILL | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| India | 15.3% |
| Japan | 4.2% |
See Investment strategy audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Investment strategy have in Germany?
Investment strategy has an estimated audience of 2,232,383 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Investment strategy fans?
43.0% of Investment strategy fans are female, 57.0% are male, with an average age of 38.4 years.
Which brands do Investment strategy fans like most?
Investment strategy fans show strongest brand affinity for Mortgage calculator (22.07×), Asset management (28.7×), and Passive income (20.2×) over the country average.
Where do Investment strategy fans live in Germany?
Investment strategy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 381,319), Bayern (reach 352,784), and Baden-Württemberg (reach 265,397). These three regions account for the largest share of the active audience.
What other brands do Investment strategy fans also like?
Beyond Investment strategy itself, the audience over-indexes on Asset management (28.7×), Passive income (20.2×), Home insurance (12.32×), and N26 (11.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Investment strategy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.