Rascasse Audience Intelligence

Maritime Southeast Asia Audience in Indonesia

A data profile of the people who buy, follow and care about Maritime Southeast Asia in Indonesia — modelled from more than twelve digital signal sources. Maritime Southeast Asia has an estimated audience of 11,965,034 people in Indonesia.

#6among POI in Indonesia
#6in Travel & Leisure

Maritime Southeast Asia has an estimated audience of 11,965,034 people in Indonesia. 43.5% are female, 56.5% are male, average age 31.2.

Demographically, the Maritime Southeast Asia audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Maritime Southeast Asia profile in Indonesia.

Audience size
12M
in Indonesia
Gender
43.5%♀
56.5% male
Age
31.2
average years
Country rank
#58
POI in Indonesia
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maritime Southeast Asia fans

43.5% are female, 56.5% are male, average age 31.2.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Maritime Southeast Asia audience in Indonesia
MetricValue
Female43.5%
Male56.5%
Average age31.2
Estimated audience size11,965,034
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Maritime Southeast Asia audience in Indonesia
Age bracketShare%
16-1935%
20-2931%
30-3917%
40-4910%
50+7%
Fig. 04

Worldwide distribution

32.0%

of the worldwide Maritime Southeast Asia audience comes from Indonesia.

Worldwide audience distribution share by country for Maritime Southeast Asia
CountryShare
Indonesia32.0%
Philippines19.3%
Vietnam7.9%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maritime Southeast Asia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maritime Southeast Asia audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.25×
Convenience OrientationPREMIUM1.20×
TraditionCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maritime Southeast Asia audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.71×
MindfulnessBALANCE0.81×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Indonesia

See Maritime Southeast Asia audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Maritime Southeast Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →