A data profile of the people who buy, follow and care about Malacca in Malaysia — modelled from more than twelve digital signal sources. Malacca has an estimated audience of 2,790,384 people in Malaysia.
The average Malacca fan in Malaysia is 37.1 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Malacca.
Top brand affinities include Google Maps, Malaysiakini, Telegram, with strongest over-indexing on Google Maps (1.88× the country average).
Demographically, the Malacca audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Malacca fan in Malaysia is balanced, around 37.1 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.
The key figures that characterise the Malacca profile in Malaysia.
51.9% are female, 48.1% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 37.1 |
| Estimated audience size | 2,790,384 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 29% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Malacca audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 78.6% |
| Singapore | 9.1% |
| Indonesia | 4.5% |
Where the Malacca audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Malacca | ~600K | 6.25× | |
| 02 | Kuala Lumpur | ~800K | 1.66× | |
| 03 | Negeri Sembilan | ~200K | 1.43× | |
| 04 | Johor | ~400K | 1.20× | |
| 05 | Selangor | ~800K | 1.08× | |
| 06 | Penang | ~100K | 0.76× | |
| 07 | Labuan | ~20K | 0.75× | |
| 08 | Pahang | ~90K | 0.68× | |
| 09 | Putrajaya | ~10K | 0.64× | |
| 10 | Perlis | ~20K | 0.60× | |
| 11 | Perak | ~100K | 0.55× | |
| 12 | Kedah | ~90K | 0.50× | |
| 13 | Terengganu | ~50K | 0.45× | |
| 14 | Kelantan | ~50K | 0.39× | |
| 15 | Sarawak | ~80K | 0.36× | |
| 16 | Sabah | ~80K | 0.31× |
The strongest cross-interests of the Malacca audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brooch | Fashion & Accessoires | 2.62× | ||
| 02 | Abaya | Fashion & Accessoires | 2.47× | ||
| 03 | Rafizi Ramli | Politics & Society | 2.10× | ||
| 04 | Controlled-access highway | Travel & Leisure | 2.05× | ||
| 05 | Anwar Ibrahim | Politics & Society | 1.96× | ||
| 06 | Money back guarantee | Shopping | 1.93× | ||
| 07 | HVAC | Home & Garden | 1.90× | ||
| 08 | Floristry | Home & Garden | 1.89× | ||
| 09 | Google Maps | Internet & Social Media | 1.88× | ||
| 10 | Malaysiakini | News | 1.80× | ||
| 11 | Telegram | Internet & Social Media | 1.78× | ||
| 12 | Hijab | Politics & Society | 1.76× | ||
| 13 | Ramadan (calendar month) | Politics & Society | 1.75× | ||
| 14 | Najib Razak | Politics & Society | 1.72× | ||
| 15 | Leggings | Fashion & Accessoires | 1.59× | ||
| 16 | Politics | Politics & Society | 1.58× | ||
| 17 | Kitchen cabinet | Home & Garden | 1.58× | ||
| 18 | Pillow | Home & Garden | 1.56× | ||
| 19 | Social science | Business & Career | 1.54× | ||
| 20 | Blood vessel | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.24× | |
| DIY Mentality | THRILL | 1.17× | |
| Risk Appetite | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Indulgence | JOY | 0.80× | |
| Luxury Orientation | PREMIUM | 0.83× |
Malacca has an estimated audience of 2,790,384 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
51.9% of Malacca fans are female, 48.1% are male, with an average age of 37.1 years.
Malacca fans show strongest brand affinity for Google Maps (1.88×), Malaysiakini (1.8×), and Telegram (1.78×) over the country average.
Malacca fans in Malaysia are most concentrated in Selangor (reach ~800K), Kuala Lumpur (reach ~800K), and Malacca (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Malacca itself, the audience over-indexes on Malaysiakini (1.8×), Telegram (1.78×), Politics (1.58×), and Hijab (1.76×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Malacca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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