A data profile of the people who buy, follow and care about Philippines in Malaysia — modelled from more than twelve digital signal sources. Philippines has an estimated audience of 3,733,212 people in Malaysia.
The average Philippines fan in Malaysia is 36.3 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Sabah.
Top brand affinities include Surabaya, romantic comedies, Combat sport, with strongest over-indexing on Surabaya (1.74× the country average).
Demographically, the Philippines audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Tradition, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Philippines fan in Malaysia is balanced, around 36.3 years old, with strong Tradition tendencies and a notable affinity for Surabaya.
The key figures that characterise the Philippines profile in Malaysia.
52.9% are female, 47.1% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 36.3 |
| Estimated audience size | 3,733,212 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 28% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Philippines audience comes from Malaysia.
| Country | Share |
|---|---|
| China | 16.9% |
| United States | 10.5% |
| Japan | 9.0% |
Where the Philippines audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sabah | ~600K | 1.79× | |
| 02 | Kuala Lumpur | ~1M | 1.71× | |
| 03 | Selangor | ~1.5M | 1.59× | |
| 04 | Penang | ~300K | 1.27× | |
| 05 | Sarawak | ~400K | 1.24× | |
| 06 | Johor | ~600K | 1.13× | |
| 07 | Perak | ~300K | 0.88× | |
| 08 | Negeri Sembilan | ~200K | 0.87× | |
| 09 | Labuan | ~30K | 0.86× | |
| 10 | Malacca | ~100K | 0.84× | |
| 11 | Kedah | ~200K | 0.81× | |
| 12 | Pahang | ~100K | 0.80× | |
| 13 | Putrajaya | ~10K | 0.74× | |
| 14 | Kelantan | ~100K | 0.68× | |
| 15 | Terengganu | ~100K | 0.68× | |
| 16 | Perlis | ~30K | 0.64× |
The strongest cross-interests of the Philippines audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malang | Movies & TV | 3.55× | ||
| 02 | TIMNAS INDONESIA | Sports | 2.42× | ||
| 03 | Teen drama | Movies & TV | 2.24× | ||
| 04 | romantic comedies | Movies & TV | 2.19× | ||
| 05 | Detective fiction | Literature | 2.13× | ||
| 06 | Slotomania - Slot Machines | Games | 2.13× | ||
| 07 | A.S. Roma | Sports | 1.89× | ||
| 08 | Latin pop | Music & Radio | 1.88× | ||
| 09 | Lee Min-ho | Fashion & Accessoires | 1.88× | ||
| 10 | Reggaeton | Music & Radio | 1.80× | ||
| 11 | Persib Bandung | Sports | 1.77× | ||
| 12 | Judo | Sports | 1.76× | ||
| 13 | Surabaya | Travel & Leisure | 1.74× | ||
| 14 | Creative writing | Business & Career | 1.63× | ||
| 15 | A.C. Milan | Sports | 1.62× | ||
| 16 | Luxury Lifestyle | Shopping | 1.61× | ||
| 17 | Inter Milan | Sports | 1.59× | ||
| 18 | Park Bo-gum | Movies & TV | 1.58× | ||
| 19 | Combat sport | Sports | 1.54× | ||
| 20 | Karate | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.00× | |
| Need for Security | CONSERVATISM | 0.88× | |
| Travelling | THRILL | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.75× | |
| Patriotism | CONSERVATISM | 0.76× | |
| Family Orientation | CONSERVATISM | 0.78× |
Philippines has an estimated audience of 3,733,212 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
52.9% of Philippines fans are female, 47.1% are male, with an average age of 36.3 years.
Philippines fans show strongest brand affinity for Surabaya (1.74×), romantic comedies (2.19×), and Combat sport (1.54×) over the country average.
Philippines fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~1M), and Sabah (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Philippines itself, the audience over-indexes on romantic comedies (2.19×), Combat sport (1.54×), Teen drama (2.24×), and Detective fiction (2.13×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Philippines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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