A data profile of the people who buy, follow and care about Philippines in United Kingdom — modelled from more than twelve digital signal sources. Philippines has an estimated audience of 3,694,044 people in United Kingdom.
The average Philippines fan in United Kingdom is 40.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include OUTDOOR ADVENTURE, Paris Saint-Germain, Indonesia, with strongest over-indexing on OUTDOOR ADVENTURE (6.71× the country average).
Demographically, the Philippines audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Spirituality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Philippines fan in United Kingdom is more female, around 40.5 years old, with strong Spirituality tendencies and a notable affinity for OUTDOOR ADVENTURE.
The key figures that characterise the Philippines profile in United Kingdom.
57.3% are female, 42.7% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 40.5 |
| Estimated audience size | 3,694,044 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 25% |
of the worldwide Philippines audience comes from United Kingdom.
| Country | Share |
|---|---|
| China | 16.9% |
| United States | 10.5% |
| Japan | 9.0% |
Where the Philippines audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.32× | |
| 02 | Yorkshire and the Humber | ~400K | 1.21× | |
| 03 | East of England | ~400K | 1.18× | |
| 04 | South East | ~600K | 1.17× | |
| 05 | North East | ~200K | 1.05× | |
| 06 | Northern Ireland | ~100K | 1.04× | |
| 07 | Wales | ~200K | 1.01× | |
| 08 | England | ~3M | 0.99× | |
| 09 | Scotland | ~300K | 0.96× | |
| 10 | South West | ~300K | 0.89× | |
| 11 | East Midlands | ~200K | 0.75× | |
| 12 | North West | ~200K | 0.47× |
The strongest cross-interests of the Philippines audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Surabaya | Travel & Leisure | 7.59× | ||
| 02 | OUTDOOR ADVENTURE | Games | 6.71× | ||
| 03 | Cafeteria | Food & Beverages | 3.91× | ||
| 04 | Paris Saint-Germain | Sports | 3.07× | ||
| 05 | Now TV | Movies & TV | 2.31× | ||
| 06 | Indonesia | Travel & Leisure | 2.19× | ||
| 07 | Inter Milan | Sports | 2.08× | ||
| 08 | Hong Kong | Travel & Leisure | 2.01× | ||
| 09 | K-pop | Music & Radio | 1.89× | ||
| 10 | A.C. Milan | Sports | 1.88× | ||
| 11 | Husband | Kids & Family | 1.87× | ||
| 12 | YouTube Music | Internet & Social Media | 1.84× | ||
| 13 | KPop Demon Hunters | Movies & TV | 1.73× | ||
| 14 | Millie Bobby Brown | Movies & TV | 1.67× | ||
| 15 | FC Bayern Munich | Sports | 1.64× | ||
| 16 | Twitch | Games | 1.64× | ||
| 17 | CBS | Movies & TV | 1.53× | ||
| 18 | Helicopter | Cars & Mobility | 1.52× | ||
| 19 | NBA | Sports | 1.51× | ||
| 20 | Los Angeles | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.20× | |
| Extroversion | THRILL | 1.17× | |
| Risk Appetite | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.90× | |
| Design Affinity | PREMIUM | 0.91× | |
| Creativity | OPEN | 0.92× |
Philippines has an estimated audience of 3,694,044 people in United Kingdom, concentrated in England and South East.
57.3% of Philippines fans are female, 42.7% are male, with an average age of 40.5 years.
Philippines fans show strongest brand affinity for OUTDOOR ADVENTURE (6.71×), Paris Saint-Germain (3.07×), and Indonesia (2.19×) over the country average.
Philippines fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Philippines itself, the audience over-indexes on Paris Saint-Germain (3.07×), Indonesia (2.19×), Cafeteria (3.91×), and KPop Demon Hunters (1.73×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Philippines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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