A data profile of the people who buy, follow and care about Philippines in Spain — modelled from more than twelve digital signal sources. Philippines has an estimated audience of 2,597,462 people in Spain.
The average Philippines fan in Spain is 42.8 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Trujillo, Peru, Regions of Peru, National University of San Marcos, with strongest over-indexing on Trujillo, Peru (11.34× the country average).
Demographically, the Philippines audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Travelling, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Philippines fan in Spain is more female, around 42.8 years old, with strong Travelling tendencies and a notable affinity for Trujillo, Peru.
The key figures that characterise the Philippines profile in Spain.
55.1% are female, 44.9% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 42.8 |
| Estimated audience size | 2,597,462 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 26% |
of the worldwide Philippines audience comes from Spain.
| Country | Share |
|---|---|
| China | 16.9% |
| United States | 10.5% |
| Japan | 9.0% |
Where the Philippines audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1M | 2.66× | |
| 02 | Balearic Islands | ~100K | 1.94× | |
| 03 | Community of Madrid | ~700K | 1.56× | |
| 04 | Canary Islands | ~200K | 1.35× | |
| 05 | Comunidad Valenciana | ~300K | 1.19× | |
| 06 | Andalusia | ~500K | 0.99× | |
| 07 | Region of Murcia | ~90K | 0.98× | |
| 08 | La Rioja | ~20K | 0.91× | |
| 09 | Navarre | ~30K | 0.88× | |
| 10 | Aragon | ~60K | 0.85× | |
| 11 | Cantabria | ~30K | 0.83× | |
| 12 | Basque Autonomous Country | ~80K | 0.82× | |
| 13 | Extremadura | ~40K | 0.79× | |
| 14 | Principality of Asturias | ~50K | 0.78× | |
| 15 | Castile and León | ~80K | 0.73× | |
| 16 | Galicia | ~90K | 0.72× | |
| 17 | Castilla-La Mancha | ~70K | 0.70× |
The strongest cross-interests of the Philippines audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El Nido, Palawan | Travel & Leisure | 15.06× | ||
| 02 | Boracay | Travel & Leisure | 14.84× | ||
| 03 | Trujillo, Peru | Travel & Leisure | 11.34× | ||
| 04 | Regions of the Philippines | Politics & Society | 11.28× | ||
| 05 | Regions of Peru | Travel & Leisure | 10.58× | ||
| 06 | Peruvian Amazon | Travel & Leisure | 10.20× | ||
| 07 | National University of San Marcos | Business & Career | 10.16× | ||
| 08 | Arequipa | Travel & Leisure | 9.18× | ||
| 09 | Mario Vargas Llosa | Literature | 8.99× | ||
| 10 | Amazon rainforest | Travel & Leisure | 6.53× | ||
| 11 | Panama City | Travel & Leisure | 5.62× | ||
| 12 | Peruvian cuisine | Food & Beverages | 5.30× | ||
| 13 | Dakota Johnson | Movies & TV | 5.11× | ||
| 14 | Indonesia | Travel & Leisure | 4.07× | ||
| 15 | Ecuador | Travel & Leisure | 2.39× | ||
| 16 | South America | Travel & Leisure | 2.01× | ||
| 17 | Peru | Travel & Leisure | 1.99× | ||
| 18 | Canada | Travel & Leisure | 1.90× | ||
| 19 | Food | Food & Beverages | 1.79× | ||
| 20 | Hobbies and activities | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.52× | |
| Extroversion | THRILL | 1.36× | |
| Convenience Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.98× | |
| Design Affinity | PREMIUM | 1.00× | |
| Risk Appetite | THRILL | 1.06× |
Philippines has an estimated audience of 2,597,462 people in Spain, concentrated in Catalonia and Community of Madrid.
55.1% of Philippines fans are female, 44.9% are male, with an average age of 42.8 years.
Philippines fans show strongest brand affinity for Trujillo, Peru (11.34×), Regions of Peru (10.58×), and National University of San Marcos (10.16×) over the country average.
Philippines fans in Spain are most concentrated in Catalonia (reach ~1M), Community of Madrid (reach ~700K), and Andalusia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Philippines itself, the audience over-indexes on Regions of Peru (10.58×), National University of San Marcos (10.16×), Arequipa (9.18×), and Peruvian Amazon (10.2×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Philippines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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