A data profile of the people who buy, follow and care about Peru in Spain — modelled from more than twelve digital signal sources. Peru has an estimated audience of 6,241,999 people in Spain.
Peru has an estimated audience of 6,241,999 people in Spain. 54.2% are female, 45.8% are male, average age 42.5. Top brand affinities: Bwin, Iberia (airline), WhatsApp, Canada, Badoo.
Top brand affinities include Bwin, Iberia (airline), WhatsApp, with strongest over-indexing on Bwin (3.56× the country average).
Demographically, the Peru audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Peru fan in Spain is balanced, around 42.5 years old, with strong Individualism tendencies and a notable affinity for Bwin.
The key figures that characterise the Peru profile in Spain.
54.2% are female, 45.8% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 42.5 |
| Estimated audience size | 6,241,999 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Peru audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.6% |
| Mexico | 11.3% |
| Spain | 8.1% |
The strongest cross-interests of the Peru audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bwin | Games | 3.56× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 3.18× | ||
| 03 | Satire | Literature | 3.18× | ||
| 04 | Betfair | Games | 2.71× | ||
| 05 | Badoo | Internet & Social Media | 2.14× | ||
| 06 | Volunteering | Politics & Society | 2.06× | ||
| 07 | Financial services | Business & Career | 2.05× | ||
| 08 | Radio | Technology & Electronics | 1.86× | ||
| 09 | Innovation | Business & Career | 1.79× | ||
| 10 | Internet & Social Media | 1.78× | |||
| 11 | Iberia (airline) | Travel & Leisure | 1.69× | ||
| 12 | Distilled beverage | Food & Beverages | 1.66× | ||
| 13 | Instant messaging | Internet & Social Media | 1.66× | ||
| 14 | Canada | Travel & Leisure | 1.65× | ||
| 15 | Julio Iglesias | Music & Radio | 1.61× | ||
| 16 | Religion | Business & Career | 1.60× | ||
| 17 | Banco Sabadell | Business & Career | 1.58× | ||
| 18 | Loterías y Apuestas del Estado | Games | 1.55× | ||
| 19 | CAC 40 | Business & Career | 1.54× | ||
| 20 | IBEX 35 | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.06× | |
| Convenience Orientation | PREMIUM | 1.62× | |
| Spirituality | BALANCE | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Peru. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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