Peru Audience in Spain
Peru has an estimated audience of 6,241,999 people in Spain. 54.2% are female, 45.8% are male, average age 42.5. Top brand affinities: MSN, Brico Dépôt, Movistar, Julio Iglesias, CAC 40.
Top brand affinities include MSN, Brico Dépôt, Movistar, with strongest over-indexing on MSN (4.27× the country average). Demographically, the Peru audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Mindfulness, Individualism.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Peru fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 42.5 |
| Estimated audience size | 6,241,999 |
Audience persona
The typical Peru fan in Spain is balanced, around 42.5 years old, with strong Mindfulness tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 4.27× | News |
| Brico Dépôt | 3.96× | Shopping |
| Movistar | 2.52× | Technology & Electronics |
| Julio Iglesias | 2.54× | Music & Radio |
| CAC 40 | 2.9× | Business & Career |
| Livemusic | 3.39× | Music & Radio |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Orange | 2.98× | Technology & Electronics |
| Mario Vargas Llosa | 3.55× | Literature |
| Girona | 3.01× | Sports |
| 1.71× | Internet & Social Media | |
| Mapfre | 2.51× | Business & Career |
| Mexico | 1.76× | Travel & Leisure |
| Taco | 4.46× | Food & Beverages |
| Catering | 4.36× | Food & Beverages |
| Formentera | 4.71× | Travel & Leisure |
| Conforama | 2.59× | Home & Garden |
| Kundalini yoga | 4.09× | Health |
| Israel | 4.96× | Travel & Leisure |
| Canada | 1.6× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.28 |
| Individualism | JOY | 1.18 |
| Quality Awareness | PREMIUM | 1.13 |
| Social Media Usage | JOY | 1.12 |
| Early Adopter Mentality | POWER | 1.12 |
| Convenience Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Mexico | 11.3% |
| Spain | 8.1% |
See Peru audiences in other countries
More Country audiences in Spain
How to read this data
Audience size is the estimated number of people in Spain who actively search for Peru. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.