Peru Audience in Germany
A data profile of the people who buy, follow and care about Peru in Germany — modelled from more than twelve digital signal sources. Peru has an estimated audience of 978,950 people in Germany.
The average Peru fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include SEAT León, Bad Bunny, Mexico, with strongest over-indexing on SEAT León (33.05× the country average).
Demographically, the Peru audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Spirituality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Peru fan in Germany is balanced, around 39.0 years old, with strong Spirituality tendencies and a notable affinity for SEAT León.
At a glance
The key figures that characterise the Peru profile in Germany.
Search interest · 12-month trend
Demographics of Peru fans
48.0% are female, 52.0% are male, average age 39.0.
Gender split
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 39.0 |
| Estimated audience size | 978,950 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Peru audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.6% |
| Mexico | 11.3% |
| Spain | 8.1% |
Geography
Where the Peru audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~50K | 1.21× | |
| 02 | Bayern | ~200K | 1.20× | |
| 03 | Baden-Württemberg | ~200K | 1.17× | |
| 04 | Hamburg | ~30K | 1.17× | |
| 05 | Hessen | ~90K | 1.15× | |
| 06 | Bremen | ~9K | 1.08× | |
| 07 | Nordrhein-Westfalen | ~200K | 1.07× | |
| 08 | Sachsen | ~50K | 0.99× | |
| 09 | Niedersachsen | ~90K | 0.97× | |
| 10 | Rheinland-Pfalz | ~50K | 0.96× | |
| 11 | Brandenburg | ~30K | 0.89× | |
| 12 | Schleswig-Holstein | ~30K | 0.87× | |
| 13 | Saarland | ~10K | 0.87× | |
| 14 | Thüringen | ~20K | 0.86× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.80× | |
| 16 | Sachsen-Anhalt | ~20K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Peru audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SEAT León | Cars & Mobility | 33.05× | ||
| 02 | TV5Monde | Movies & TV | 18.12× | ||
| 03 | Edin Džeko | Sports | 14.37× | ||
| 04 | Bolivia | Travel & Leisure | 14.26× | ||
| 05 | Panama City | Travel & Leisure | 14.24× | ||
| 06 | Mexico | Travel & Leisure | 7.45× | ||
| 07 | Madrid | Travel & Leisure | 7.11× | ||
| 08 | Alphaville (band) | Music & Radio | 7.10× | ||
| 09 | Hindi | Politics & Society | 6.69× | ||
| 10 | Hertz | Cars & Mobility | 6.67× | ||
| 11 | Bad Bunny | Music & Radio | 6.63× | ||
| 12 | Salsa music | Music & Radio | 6.46× | ||
| 13 | Spanish language | Politics & Society | 6.21× | ||
| 14 | Frida Kahlo | Arts & Culture | 5.27× | ||
| 15 | Country rap | Music & Radio | 3.68× | ||
| 16 | Robert Redford | Movies & TV | 3.21× | ||
| 17 | Satire | Literature | 2.65× | ||
| 18 | Canada | Travel & Leisure | 2.31× | ||
| 19 | Nature | Home & Garden | 1.74× | ||
| 20 | Vacations | Travel & Leisure | 1.73× |
Personality of the Peru audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.72× | |
| Risk Appetite | THRILL | 1.63× | |
| Quality Awareness | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Family Orientation | CONSERVATISM | 0.79× | |
| DIY Mentality | THRILL | 0.92× |
Frequently asked questions
How many fans does Peru have in Germany?
Peru has an estimated audience of 978,950 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Peru fans?
48.0% of Peru fans are female, 52.0% are male, with an average age of 39.0 years.
Which brands do Peru fans like most?
Peru fans show strongest brand affinity for SEAT León (33.05×), Bad Bunny (6.63×), and Mexico (7.45×) over the country average.
Where do Peru fans live in Germany?
Peru fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Peru fans also like?
Beyond Peru itself, the audience over-indexes on Bad Bunny (6.63×), Mexico (7.45×), Spanish language (6.21×), and Edin Džeko (14.37×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
See Peru audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Peru. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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