SEAT León Audience in Germany
SEAT León has an estimated audience of 755,426 people in Germany. 18.3% are female, 81.7% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peru, Škoda Fabia, Škoda Octavia, Škoda Kodiaq, Tagesschau.
The average SEAT León fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peru, Škoda Fabia, Škoda Octavia, with strongest over-indexing on Peru (33.05× the country average). Demographically, the SEAT León audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of SEAT León fans
| Metric | Value |
|---|---|
| Female | 18.3% |
| Male | 81.7% |
| Average age | 39.7 |
| Estimated audience size | 755,426 |
Audience persona
The typical SEAT León fan in Germany is more male, around 39.7 years old, with strong Need for Security tendencies and a notable affinity for Peru.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 184,098 | 1.11× |
| Bayern | 157,857 | 1.3× |
| Baden-Württemberg | 126,043 | 1.22× |
| Niedersachsen | 78,656 | 1.07× |
| Hessen | 67,425 | 1.17× |
| Sachsen | 42,435 | 1.15× |
| Rheinland-Pfalz | 41,422 | 1.09× |
| Berlin | 25,876 | 0.77× |
| Schleswig-Holstein | 22,769 | 0.84× |
| Thüringen | 21,259 | 1.1× |
| Brandenburg | 19,173 | 0.82× |
| Sachsen-Anhalt | 17,384 | 0.89× |
| Hamburg | 16,454 | 0.96× |
| Mecklenburg-Vorpommern | 11,556 | 0.8× |
| Saarland | 9,386 | 1.01× |
| Bremen | 5,054 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peru | 33.05× | Travel & Leisure |
| Škoda Fabia | 26.27× | Cars & Mobility |
| Škoda Octavia | 22.54× | Cars & Mobility |
| Škoda Kodiaq | 17.15× | Cars & Mobility |
| Tagesschau | 4.87× | Movies & TV |
| SEAT Ibiza | 26.15× | Cars & Mobility |
| AutoScout24 | 5.8× | Cars & Mobility |
| Petrol engine | 7.26× | Cars & Mobility |
| Puebla | 28.27× | Travel & Leisure |
| Škoda Auto | 6.06× | Cars & Mobility |
| Hyundai i30 | 20.66× | Cars & Mobility |
| Kia Cee'd | 22× | Cars & Mobility |
| Volkswagen Passat | 14.28× | Cars & Mobility |
| Audi A3 | 12.17× | Cars & Mobility |
| Citroën C4 | 21.43× | Cars & Mobility |
| Carbon dioxide | 6.76× | Business & Career |
| Audi A6 | 11.61× | Cars & Mobility |
| Škoda Superb | 17.06× | Cars & Mobility |
| Citroën C3 | 15.89× | Cars & Mobility |
| Volkswagen | 4.24× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.91 |
| Indulgence | JOY | 1.68 |
| DIY Mentality | THRILL | 1.64 |
| Patriotism | CONSERVATISM | 1.4 |
| Family Orientation | CONSERVATISM | 1.37 |
| Early Adopter Mentality | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 17.6% |
| Germany | 14.1% |
| Italy | 10.2% |
See SEAT León audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does SEAT León have in Germany?
SEAT León has an estimated audience of 755,426 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SEAT León fans?
18.3% of SEAT León fans are female, 81.7% are male, with an average age of 39.7 years.
Which brands do SEAT León fans like most?
SEAT León fans show strongest brand affinity for Peru (33.05×), Škoda Fabia (26.27×), and Škoda Octavia (22.54×) over the country average.
Where do SEAT León fans live in Germany?
SEAT León fans in Germany are most concentrated in Nordrhein-Westfalen (reach 184,098), Bayern (reach 157,857), and Baden-Württemberg (reach 126,043). These three regions account for the largest share of the active audience.
What other brands do SEAT León fans also like?
Beyond SEAT León itself, the audience over-indexes on Škoda Fabia (26.27×), Škoda Octavia (22.54×), Škoda Kodiaq (17.15×), and Tagesschau (4.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SEAT León. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.