Rascasse Audience Intelligence

SEAT León Audience in Germany

A data profile of the people who buy, follow and care about SEAT León in Germany — modelled from more than twelve digital signal sources. SEAT León has an estimated audience of 722,020 people in Germany.

#128among Car type in Germany#107among Car Model in Germany#408in Cars & Mobility

The average SEAT León fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Peru, Škoda Kodiaq, Tagesschau, with strongest over-indexing on Peru (33.05× the country average).

Demographically, the SEAT León audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical SEAT León fan in Germany is more male, around 39.7 years old, with strong Need for Security tendencies and a notable affinity for Peru.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SEAT León profile in Germany.

Audience size
722K
in Germany
Gender
18.3%♀
81.7% male
Age
39.7
average years
Country rank
#8640
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SEAT León fans

18.3% are female, 81.7% are male, average age 39.7.

Fig. 02

Gender split

18.3%
Female
81.7%
Male
Demographic split for SEAT León audience in Germany
MetricValue
Female18.3%
Male81.7%
Average age39.7
Estimated audience size722,020
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the SEAT León audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3920%
40-4922%
50+20%
Fig. 04

Worldwide distribution

17.4%

of the worldwide SEAT León audience comes from Germany.

Worldwide audience distribution share by country for SEAT León
CountryShare
Spain22.3%
Germany17.4%
Italy13.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SEAT León audience in Germany is strongest.

Fig. 05

Top regions by affinity

SEAT León fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern<1K1.26×
02Baden-Württemberg<1K1.19×
03Hessen<1K1.15×
04Sachsen<1K1.14×
05Thüringen<1K1.11×
06Rheinland-Pfalz<1K1.09×
07Nordrhein-Westfalen<1K1.08×
08Niedersachsen<1K1.08×
09Saarland<1K1.07×
10Hamburg<1K0.94×
11Sachsen-Anhalt<1K0.92×
12Schleswig-Holstein<1K0.86×
13Mecklenburg-Vorpommern<1K0.86×
14Brandenburg<1K0.83×
15Bremen<1K0.81×
16Berlin<1K0.73×
Fig. 06

Affinity by region

Affinity by region — SEAT León, Germany
0.73×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SEAT León audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SEAT León audience
#·InterestCategoryAffinity×
01PeruTravel & Leisure33.05×
02Škoda Rapid (2011)Cars & Mobility31.97×
03PueblaTravel & Leisure28.27×
04Škoda FabiaCars & Mobility26.27×
05SEAT IbizaCars & Mobility26.15×
06Škoda OctaviaCars & Mobility22.54×
07Kia Cee'dCars & Mobility22.00×
08Citroën C4Cars & Mobility21.43×
09Hyundai i30Cars & Mobility20.66×
10Škoda KodiaqCars & Mobility17.15×
11Škoda SuperbCars & Mobility17.06×
12Volkswagen PassatCars & Mobility14.28×
13Audi A3Cars & Mobility12.17×
14Audi A6Cars & Mobility11.61×
15Petrol engineCars & Mobility7.26×
16Carbon dioxideBusiness & Career6.76×
17Škoda AutoCars & Mobility6.06×
18AutoScout24Cars & Mobility5.80×
19TagesschauMovies & TV4.87×
20VolkswagenCars & Mobility4.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SEAT León audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SEAT León audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.01×
Price SensitivityPREMIUM1.66×
Family OrientationCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SEAT León audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.82×
Community OrientationOPEN0.84×
Pet OwnershipJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SEAT León have in Germany?

SEAT León has an estimated audience of 722,020 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of SEAT León fans?

18.3% of SEAT León fans are female, 81.7% are male, with an average age of 39.7 years.

03

Which brands do SEAT León fans like most?

SEAT León fans show strongest brand affinity for Peru (33.05×), Škoda Kodiaq (17.15×), and Tagesschau (4.87×) over the country average.

04

Where do SEAT León fans live in Germany?

SEAT León fans in Germany are most concentrated in Nordrhein-Westfalen (reach <1K), Bayern (reach <1K), and Baden-Württemberg (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do SEAT León fans also like?

Beyond SEAT León itself, the audience over-indexes on Škoda Kodiaq (17.15×), Tagesschau (4.87×), SEAT Ibiza (26.15×), and AutoScout24 (5.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See SEAT León audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for SEAT León. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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