A data profile of the people who buy, follow and care about Puebla in Germany — modelled from more than twelve digital signal sources. Puebla has an estimated audience of 439,924 people in Germany.
The average Puebla fan in Germany is 32.0 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include SEAT León, Water softening, Fundraising, with strongest over-indexing on SEAT León (28.27× the country average).
Demographically, the Puebla audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Puebla fan in Germany is balanced, around 32.0 years old, with strong Spirituality tendencies and a notable affinity for SEAT León.
The key figures that characterise the Puebla profile in Germany.
53.3% are female, 46.7% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 32.0 |
| Estimated audience size | 439,924 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 8% |
of the worldwide Puebla audience comes from Germany.
| Country | Share |
|---|---|
| Mexico | 31.1% |
| United States | 24.2% |
| Spain | 5.7% |
Where the Puebla audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 1.43× | |
| 02 | Bayern | ~100K | 1.42× | |
| 03 | Baden-Württemberg | ~80K | 1.41× | |
| 04 | Hessen | ~40K | 1.30× | |
| 05 | Bremen | ~5K | 1.23× | |
| 06 | Niedersachsen | ~50K | 1.22× | |
| 07 | Hamburg | ~10K | 1.17× | |
| 08 | Nordrhein-Westfalen | ~90K | 0.96× | |
| 09 | Saarland | ~5K | 0.92× | |
| 10 | Rheinland-Pfalz | ~20K | 0.85× | |
| 11 | Sachsen | ~20K | 0.79× | |
| 12 | Sachsen-Anhalt | ~9K | 0.79× | |
| 13 | Brandenburg | ~10K | 0.78× | |
| 14 | Thüringen | ~9K | 0.78× | |
| 15 | Schleswig-Holstein | ~10K | 0.77× | |
| 16 | Mecklenburg-Vorpommern | ~6K | 0.72× |
The strongest cross-interests of the Puebla audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Acapulco | Travel & Leisure | 41.74× | ||
| 02 | Water softening | Home & Garden | 37.01× | ||
| 03 | Angelique Boyer | Movies & TV | 31.73× | ||
| 04 | SEAT León | Cars & Mobility | 28.27× | ||
| 05 | Heartland (Canadian TV series) | Movies & TV | 20.00× | ||
| 06 | Terry Pratchett | Literature | 20.00× | ||
| 07 | Takis | Food & Beverages | 13.95× | ||
| 08 | Gumtree | Home & Garden | 12.47× | ||
| 09 | Fresh water | Food & Beverages | 10.24× | ||
| 10 | Petroleum industry | Business & Career | 9.54× | ||
| 11 | Midsomer Murders | Movies & TV | 7.56× | ||
| 12 | BMW 1 Series | Cars & Mobility | 7.25× | ||
| 13 | Minimal music | Music & Radio | 6.84× | ||
| 14 | Mexico | Travel & Leisure | 6.32× | ||
| 15 | Fundraising | Business & Career | 5.48× | ||
| 16 | Nature | Home & Garden | 2.46× | ||
| 17 | Internet & Social Media | 2.15× | |||
| 18 | Beaches | Travel & Leisure | 2.14× | ||
| 19 | Family | Kids & Family | 1.90× | ||
| 20 | Germany | Travel & Leisure | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.56× | |
| Convenience Orientation | PREMIUM | 1.56× | |
| Urban Lifestyle | OPEN | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Indulgence | JOY | 0.72× | |
| DIY Mentality | THRILL | 0.77× |
Puebla has an estimated audience of 439,924 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
53.3% of Puebla fans are female, 46.7% are male, with an average age of 32.0 years.
Puebla fans show strongest brand affinity for SEAT León (28.27×), Water softening (37.01×), and Fundraising (5.48×) over the country average.
Puebla fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Puebla itself, the audience over-indexes on Water softening (37.01×), Fundraising (5.48×), Nature (2.46×), and Heartland (Canadian TV series) (20×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Puebla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.