Gumtree Audience in Germany
Gumtree has an estimated audience of 290,611 people in Germany. 43.8% are female, 56.2% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Sendo, Fiverr, Mads Mikkelsen, Best Buy, Car Wash (film).
The average Gumtree fan in Germany is 42.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Sendo, Fiverr, Mads Mikkelsen, with strongest over-indexing on Sendo (120.83× the country average). Demographically, the Gumtree audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Gumtree fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 42.8 |
| Estimated audience size | 290,611 |
Audience persona
The typical Gumtree fan in Germany is more male, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Sendo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,290 | 1.04× |
| Bayern | 49,473 | 1.06× |
| Hessen | 43,168 | 1.95× |
| Baden-Württemberg | 36,949 | 0.93× |
| Berlin | 29,744 | 2.29× |
| Niedersachsen | 25,492 | 0.9× |
| Rheinland-Pfalz | 13,143 | 0.9× |
| Sachsen | 12,810 | 0.9× |
| Hamburg | 9,235 | 1.41× |
| Schleswig-Holstein | 8,808 | 0.84× |
| Brandenburg | 6,490 | 0.72× |
| Thüringen | 4,363 | 0.59× |
| Sachsen-Anhalt | 3,970 | 0.53× |
| Mecklenburg-Vorpommern | 2,942 | 0.53× |
| Bremen | 2,220 | 0.89× |
| Saarland | 1,833 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sendo | 120.83× | Shopping |
| Fiverr | 39.35× | Business & Career |
| Mads Mikkelsen | 27.36× | Movies & TV |
| Best Buy | 66.1× | Shopping |
| Car Wash (film) | 112.2× | Movies & TV |
| Ralph Fiennes | 30.66× | Movies & TV |
| Ozon.ru | 63.58× | Shopping |
| Restoring Old Cars | 91.65× | |
| Live | 20× | Music & Radio |
| Carrefour | 22.16× | Shopping |
| Mahira Khan | 105.77× | Movies & TV |
| Kamphaeng Phet Province | 130.89× | Travel & Leisure |
| Ruby O. Fee | 13.98× | Movies & TV |
| Elizabeth Olsen | 27.31× | Movies & TV |
| Cdiscount | 62.6× | Shopping |
| Bonnie Wright | 33.09× | Movies & TV |
| Robbie Coltrane | 31.32× | Movies & TV |
| AppSumo | 95.83× | Technology & Electronics |
| Tom Felton | 20× | Movies & TV |
| Adzuna | 132.09× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.62 |
| Price Sensitivity | PREMIUM | 1.31 |
| Urban Lifestyle | OPEN | 1.25 |
| Luxury Orientation | PREMIUM | 1.21 |
| Indulgence | JOY | 1.11 |
| Need for Security | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 23.1% |
| United Kingdom | 17.6% |
| United States | 16.7% |
See Gumtree audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gumtree have in Germany?
Gumtree has an estimated audience of 290,611 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gumtree fans?
43.8% of Gumtree fans are female, 56.2% are male, with an average age of 42.8 years.
Which brands do Gumtree fans like most?
Gumtree fans show strongest brand affinity for Sendo (120.83×), Fiverr (39.35×), and Mads Mikkelsen (27.36×) over the country average.
Where do Gumtree fans live in Germany?
Gumtree fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,290), Bayern (reach 49,473), and Hessen (reach 43,168). These three regions account for the largest share of the active audience.
What other brands do Gumtree fans also like?
Beyond Gumtree itself, the audience over-indexes on Fiverr (39.35×), Mads Mikkelsen (27.36×), Best Buy (66.1×), and Car Wash (film) (112.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gumtree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.