Rascasse Audience Intelligence

Gumtree Audience in Germany

A data profile of the people who buy, follow and care about Gumtree in Germany — modelled from more than twelve digital signal sources. Gumtree has an estimated audience of 290,611 people in Germany.

#6265among Topic in Germany#852in Home & Garden

The average Gumtree fan in Germany is 42.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Sendo, Best Buy, Mads Mikkelsen, with strongest over-indexing on Sendo (120.83× the country average).

Demographically, the Gumtree audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gumtree fan in Germany is more male, around 42.8 years old, with strong Career Orientation tendencies and a notable affinity for Sendo.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gumtree profile in Germany.

Audience size
291K
in Germany
Gender
43.8%♀
56.2% male
Age
42.8
average years
Country rank
#17735
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gumtree fans

43.8% are female, 56.2% are male, average age 42.8.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for Gumtree audience in Germany
MetricValue
Female43.8%
Male56.2%
Average age42.8
Estimated audience size290,611
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Gumtree audience in Germany
Age bracketShare%
16-1910%
20-2917%
30-3923%
40-4927%
50+24%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Gumtree audience comes from Germany.

Worldwide audience distribution share by country for Gumtree
CountryShare
Australia23.1%
United Kingdom17.6%
United States16.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gumtree audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gumtree fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K2.15×
02Hessen~40K1.91×
03Hamburg~9K1.30×
04Bayern~50K1.02×
05Nordrhein-Westfalen~60K1.00×
06Bremen~2K0.98×
07Niedersachsen~30K0.93×
08Baden-Württemberg~40K0.92×
09Rheinland-Pfalz~10K0.91×
10Sachsen~10K0.89×
11Schleswig-Holstein~9K0.89×
12Brandenburg~7K0.83×
13Saarland~3K0.82×
14Mecklenburg-Vorpommern~4K0.80×
15Thüringen~6K0.79×
16Sachsen-Anhalt~6K0.76×
Fig. 06

Affinity by region

Affinity by region — Gumtree, Germany
0.76×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gumtree audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gumtree audience
#·InterestCategoryAffinity×
01Kamphaeng Phet ProvinceTravel & Leisure130.89×
02SendoShopping120.83×
03Car Wash (film)Movies & TV112.20×
04Mahira KhanMovies & TV105.77×
05AppSumoTechnology & Electronics95.83×
06Restoring Old CarsTopic91.65×
07Best BuyShopping66.10×
08Ozon.ruShopping63.58×
09CdiscountShopping62.60×
10Álex MárquezSports50.74×
11FiverrBusiness & Career39.35×
12Bonnie WrightMovies & TV33.09×
13Robbie ColtraneMovies & TV31.32×
14Ralph FiennesMovies & TV30.66×
15Mads MikkelsenMovies & TV27.36×
16Elizabeth OlsenMovies & TV27.31×
17Eddie RedmayneMovies & TV23.18×
18CarrefourShopping22.16×
19LiveMusic & Radio20.00×
20Ruby O. FeeMovies & TV13.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gumtree audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gumtree audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.49×
Need for SecurityCONSERVATISM1.23×
Quality AwarenessPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gumtree audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
TraditionCONSERVATISM0.82×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gumtree have in Germany?

Gumtree has an estimated audience of 290,611 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gumtree fans?

43.8% of Gumtree fans are female, 56.2% are male, with an average age of 42.8 years.

03

Which brands do Gumtree fans like most?

Gumtree fans show strongest brand affinity for Sendo (120.83×), Best Buy (66.1×), and Mads Mikkelsen (27.36×) over the country average.

04

Where do Gumtree fans live in Germany?

Gumtree fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Hessen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Gumtree fans also like?

Beyond Gumtree itself, the audience over-indexes on Best Buy (66.1×), Mads Mikkelsen (27.36×), Fiverr (39.35×), and Car Wash (film) (112.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Gumtree audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gumtree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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