Best Buy Audience in Germany
Best Buy has an estimated audience of 294,324 people in Germany. 66.0% are female, 34.0% are male, average age 33.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Live, Comparison shopping website, Daily Deals, Scentsy, Gumtree.
The average Best Buy fan in Germany is 33.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Live, Comparison shopping website, Daily Deals, with strongest over-indexing on Live (11.89× the country average). Demographically, the Best Buy audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Electronics
Demographics of Best Buy fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 33.1 |
| Estimated audience size | 294,324 |
Audience persona
The typical Best Buy fan in Germany is more female, around 33.1 years old, with strong Career Orientation tendencies and a notable affinity for Live.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 60,697 | 1.28× |
| Nordrhein-Westfalen | 59,046 | 0.92× |
| Baden-Württemberg | 45,385 | 1.13× |
| Hessen | 43,607 | 1.94× |
| Niedersachsen | 22,788 | 0.8× |
| Berlin | 21,715 | 1.65× |
| Rheinland-Pfalz | 18,766 | 1.27× |
| Sachsen | 11,698 | 0.81× |
| Schleswig-Holstein | 8,908 | 0.84× |
| Brandenburg | 6,726 | 0.74× |
| Hamburg | 6,499 | 0.98× |
| Sachsen-Anhalt | 5,101 | 0.67× |
| Thüringen | 5,080 | 0.68× |
| Saarland | 3,030 | 0.84× |
| Bremen | 2,543 | 1.01× |
| Mecklenburg-Vorpommern | 2,494 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Live | 11.89× | Music & Radio |
| Comparison shopping website | 5.42× | Shopping |
| Daily Deals | 30.69× | Shopping |
| Scentsy | 20.91× | Home & Garden |
| Gumtree | 17.96× | Home & Garden |
| Galatasaray S.K. | 2.64× | Sports |
| Rituals | 2.89× | Beauty & Wellness |
| Safeway Inc. | 10.84× | Shopping |
| Safari (web browser) | 7.66× | Technology & Electronics |
| Health And Beauty | 3.53× | Beauty & Wellness |
| Wunschgutschein | 2.38× | Shopping |
| Beauty tips | 5.22× | Beauty & Wellness |
| Beauty & Fashion | 4.21× | Beauty & Wellness |
| Online grocer | 5.08× | Shopping |
| Gala | 1.72× | News |
| Woolworths | 2.68× | Shopping |
| Decoration | 2.7× | Home & Garden |
| Ozon.ru | 14.08× | Shopping |
| 1.59× | Internet & Social Media | |
| Dialog Axiata | 20.27× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.64 |
| Urban Lifestyle | OPEN | 1.53 |
| Individualism | JOY | 1.51 |
| Risk Appetite | THRILL | 1.44 |
| Price Sensitivity | PREMIUM | 1.36 |
| Convenience Orientation | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.5% |
| Canada | 8.3% |
| China | 2.4% |
See Best Buy audiences in other countries
More Electronics audiences in Germany
- Saturn (store) (7,758,028)
- Media Markt (4,768,926)
- Expert (company) (2,279,124)
- notebooksbilliger.de (1,997,259)
- Coolblue (1,412,019)
Frequently asked questions
How many fans does Best Buy have in Germany?
Best Buy has an estimated audience of 294,324 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Best Buy fans?
66.0% of Best Buy fans are female, 34.0% are male, with an average age of 33.1 years.
Which brands do Best Buy fans like most?
Best Buy fans show strongest brand affinity for Live (11.89×), Comparison shopping website (5.42×), and Daily Deals (30.69×) over the country average.
Where do Best Buy fans live in Germany?
Best Buy fans in Germany are most concentrated in Bayern (reach 60,697), Nordrhein-Westfalen (reach 59,046), and Baden-Württemberg (reach 45,385). These three regions account for the largest share of the active audience.
What other brands do Best Buy fans also like?
Beyond Best Buy itself, the audience over-indexes on Comparison shopping website (5.42×), Daily Deals (30.69×), Scentsy (20.91×), and Gumtree (17.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Best Buy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.