Best Buy Target Market in Germany
A data profile of the people who buy, follow and care about Best Buy in Germany — modelled from more than twelve digital signal sources. Best Buy has an estimated audience of 309,881 people in Germany.
The average Best Buy fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Live, Comparison shopping website, Daily Deals, with strongest over-indexing on Live (11.89× the country average).
Demographically, the Best Buy audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Best Buy fan in Germany is more female, around 33.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Live.
At a glance
The key figures that characterise the Best Buy profile in Germany.
Search interest · 12-month trend
Customer demographics of Best Buy
66.0% are female, 34.0% are male, average age 33.1.
Gender split
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 33.1 |
| Estimated audience size | 309,881 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 8% |
Worldwide distribution
of the worldwide Best Buy audience comes from Germany.
| Country | Share |
|---|---|
| United States | 73.2% |
| Canada | 8.2% |
| China | 2.4% |
Geography
Where the Best Buy audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~40K | 1.76× | |
| 02 | Berlin | ~20K | 1.50× | |
| 03 | Rheinland-Pfalz | ~20K | 1.28× | |
| 04 | Bayern | ~60K | 1.20× | |
| 05 | Baden-Württemberg | ~40K | 1.07× | |
| 06 | Bremen | ~3K | 1.04× | |
| 07 | Nordrhein-Westfalen | ~60K | 0.94× | |
| 08 | Hamburg | ~6K | 0.93× | |
| 09 | Saarland | ~3K | 0.91× | |
| 10 | Schleswig-Holstein | ~9K | 0.87× | |
| 11 | Niedersachsen | ~20K | 0.83× | |
| 12 | Sachsen | ~10K | 0.82× | |
| 13 | Brandenburg | ~7K | 0.80× | |
| 14 | Thüringen | ~6K | 0.78× | |
| 15 | Sachsen-Anhalt | ~6K | 0.75× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Best Buy audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jessica Nigri | Internet & Social Media | 30.73× | ||
| 02 | Daily Deals | Shopping | 30.69× | ||
| 03 | Scentsy | Home & Garden | 20.91× | ||
| 04 | Gumtree | Home & Garden | 17.96× | ||
| 05 | Ozon.ru | Shopping | 14.08× | ||
| 06 | Bruce Almighty | Movies & TV | 13.68× | ||
| 07 | Live | Music & Radio | 11.89× | ||
| 08 | Safeway Inc. | Shopping | 10.84× | ||
| 09 | Safari (web browser) | Technology & Electronics | 7.66× | ||
| 10 | Comparison shopping website | Shopping | 5.42× | ||
| 11 | Beauty tips | Beauty & Wellness | 5.22× | ||
| 12 | Online grocer | Shopping | 5.08× | ||
| 13 | Beauty & Fashion | Beauty & Wellness | 4.21× | ||
| 14 | Health And Beauty | Beauty & Wellness | 3.53× | ||
| 15 | Rituals | Beauty & Wellness | 2.89× | ||
| 16 | Decoration | Home & Garden | 2.70× | ||
| 17 | Woolworths | Shopping | 2.68× | ||
| 18 | Galatasaray S.K. | Sports | 2.64× | ||
| 19 | Wunschgutschein | Shopping | 2.38× | ||
| 20 | Internet & Social Media | 1.59× |
Personality of the Best Buy audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.34× | |
| Luxury Orientation | PREMIUM | 1.31× | |
| Individualism | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.54× | |
| Patriotism | CONSERVATISM | 0.62× | |
| Community Orientation | OPEN | 0.80× |
Frequently asked questions
Who is Best Buy's target market in Germany?
Best Buy's target market in Germany covers an estimated 309,881 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Best Buy customers?
66.0% of the Best Buy audience are female, 34.0% are male, with an average age of 33.1 years.
Which brands do Best Buy fans like most?
Best Buy fans show strongest brand affinity for Live (11.89×), Comparison shopping website (5.42×), and Daily Deals (30.69×) over the country average.
Where do Best Buy fans live in Germany?
Best Buy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Best Buy fans also like?
Beyond Best Buy itself, the audience over-indexes on Comparison shopping website (5.42×), Daily Deals (30.69×), Scentsy (20.91×), and Gumtree (17.96×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Best Buy audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Best Buy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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