Safeway Inc. Audience in Germany
Safeway Inc. has an estimated audience of 1,376 people in Germany. 62.5% are female, 37.5% are male, average age 30.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kevin Costner, Henry Cavill, Ornamental plant, Vincent D'Onofrio, Automotive lighting.
The average Safeway Inc. fan in Germany is 30.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kevin Costner, Henry Cavill, Ornamental plant, with strongest over-indexing on Kevin Costner (14.36× the country average). Demographically, the Safeway Inc. audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Safeway Inc. fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 30.1 |
| Estimated audience size | 1,376 |
Audience persona
The typical Safeway Inc. fan in Germany is more female, around 30.1 years old, with strong Design Affinity tendencies and a notable affinity for Kevin Costner.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 130,858 | 1.02× |
| Bayern | 128,073 | 1.36× |
| Baden-Württemberg | 93,022 | 1.16× |
| Hessen | 82,177 | 1.84× |
| Niedersachsen | 50,360 | 0.88× |
| Berlin | 37,564 | 1.43× |
| Rheinland-Pfalz | 32,610 | 1.11× |
| Sachsen | 20,480 | 0.71× |
| Schleswig-Holstein | 19,257 | 0.91× |
| Brandenburg | 16,178 | 0.89× |
| Hamburg | 14,451 | 1.09× |
| Thüringen | 12,453 | 0.83× |
| Sachsen-Anhalt | 9,483 | 0.62× |
| Saarland | 5,888 | 0.82× |
| Mecklenburg-Vorpommern | 5,440 | 0.49× |
| Bremen | 4,127 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kevin Costner | 14.36× | Movies & TV |
| Henry Cavill | 11.25× | Movies & TV |
| Ornamental plant | 5.55× | Home & Garden |
| Vincent D'Onofrio | 18.45× | Movies & TV |
| Automotive lighting | 8.09× | Cars & Mobility |
| Airbnb | 2.6× | Travel & Leisure |
| Fast food | 2.69× | Food & Beverages |
| Solar panel | 4.15× | Home & Garden |
| Bath salts | 16.74× | Home & Garden |
| Harry Potter | 1.57× | Movies & TV |
| Telecommuting | 7.22× | Business & Career |
| Tour de France | 4.93× | Sports |
| Vegetable Gardening | 5.28× | Food & Beverages |
| George Clooney | 5.59× | Movies & TV |
| Local food | 2.76× | Food & Beverages |
| Do it yourself (DIY) | 1.85× | Home & Garden |
| FIFA World Cup | 1.71× | Sports |
| Child safety seat | 4.18× | Kids & Family |
| Billiger.de | 5.33× | Shopping |
| Non-alcoholic beverage | 4.87× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.14 |
| Sports Activity | POWER | 1.82 |
| Luxury Orientation | PREMIUM | 1.72 |
| Urban Lifestyle | OPEN | 1.71 |
| Career Orientation | POWER | 1.63 |
| Quality Awareness | PREMIUM | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 33.2% |
| Jordan | 23.7% |
| Austria | 5.0% |
See Safeway Inc. audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Safeway Inc. have in Germany?
Safeway Inc. has an estimated audience of 1,376 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Safeway Inc. fans?
62.5% of Safeway Inc. fans are female, 37.5% are male, with an average age of 30.1 years.
Which brands do Safeway Inc. fans like most?
Safeway Inc. fans show strongest brand affinity for Kevin Costner (14.36×), Henry Cavill (11.25×), and Ornamental plant (5.55×) over the country average.
Where do Safeway Inc. fans live in Germany?
Safeway Inc. fans in Germany are most concentrated in Nordrhein-Westfalen (reach 130,858), Bayern (reach 128,073), and Baden-Württemberg (reach 93,022). These three regions account for the largest share of the active audience.
What other brands do Safeway Inc. fans also like?
Beyond Safeway Inc. itself, the audience over-indexes on Henry Cavill (11.25×), Ornamental plant (5.55×), Vincent D'Onofrio (18.45×), and Automotive lighting (8.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Safeway Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.