Volkswagen ID.4 Audience in Germany
Volkswagen ID.4 has an estimated audience of 799,783 people in Germany. 34.1% are female, 65.9% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Luxury box, okcupid, Online bingo, Tide (brand), El Espectador.
The average Volkswagen ID.4 fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Luxury box, okcupid, Online bingo, with strongest over-indexing on Luxury box (101.01× the country average). Demographically, the Volkswagen ID.4 audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Volkswagen ID.4 fans
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 39.4 |
| Estimated audience size | 799,783 |
Audience persona
The typical Volkswagen ID.4 fan in Germany is more male, around 39.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Luxury box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 218,211 | 1.25× |
| Bayern | 173,686 | 1.36× |
| Baden-Württemberg | 131,333 | 1.21× |
| Niedersachsen | 103,775 | 1.34× |
| Hessen | 79,365 | 1.31× |
| Rheinland-Pfalz | 42,397 | 1.06× |
| Sachsen | 34,467 | 0.88× |
| Schleswig-Holstein | 31,020 | 1.09× |
| Berlin | 29,704 | 0.83× |
| Hamburg | 21,846 | 1.21× |
| Brandenburg | 19,316 | 0.78× |
| Thüringen | 15,097 | 0.74× |
| Sachsen-Anhalt | 13,725 | 0.67× |
| Mecklenburg-Vorpommern | 10,044 | 0.66× |
| Saarland | 7,948 | 0.81× |
| Bremen | 5,291 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Luxury box | 101.01× | Fashion & Accessoires |
| okcupid | 105.19× | Internet & Social Media |
| Online bingo | 102.86× | Games |
| Tide (brand) | 67.32× | Home & Garden |
| El Espectador | 204.62× | News |
| Zenith Bank | 210.36× | Business & Career |
| Unibet | 37.77× | Games |
| Nigerian naira | 147.67× | Politics & Society |
| DStv | 50.65× | Movies & TV |
| Betsson | 39.67× | Games |
| Artnet | 67.86× | Arts & Culture |
| TCL Corporation | 49.34× | Technology & Electronics |
| Urdu poetry | 39.78× | Literature |
| Music of Nigeria | 22.94× | Music & Radio |
| Flywheel | 16.26× | Home & Garden |
| Lehre | 31.63× | Travel & Leisure |
| Used Cars | 7.94× | Cars & Mobility |
| Lotto24 | 9.79× | Games |
| Mufti | 100.69× | Politics & Society |
| Maple syrup | 104.19× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.31 |
| Patriotism | CONSERVATISM | 1.18 |
| Need for Security | CONSERVATISM | 1.18 |
| DIY Mentality | THRILL | 1.17 |
| Family Orientation | CONSERVATISM | 1.14 |
| Early Adopter Mentality | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Germany | 17.1% |
| United Kingdom | 6.9% |
See Volkswagen ID.4 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Volkswagen ID.4 have in Germany?
Volkswagen ID.4 has an estimated audience of 799,783 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volkswagen ID.4 fans?
34.1% of Volkswagen ID.4 fans are female, 65.9% are male, with an average age of 39.4 years.
Which brands do Volkswagen ID.4 fans like most?
Volkswagen ID.4 fans show strongest brand affinity for Luxury box (101.01×), okcupid (105.19×), and Online bingo (102.86×) over the country average.
Where do Volkswagen ID.4 fans live in Germany?
Volkswagen ID.4 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 218,211), Bayern (reach 173,686), and Baden-Württemberg (reach 131,333). These three regions account for the largest share of the active audience.
What other brands do Volkswagen ID.4 fans also like?
Beyond Volkswagen ID.4 itself, the audience over-indexes on okcupid (105.19×), Online bingo (102.86×), Tide (brand) (67.32×), and El Espectador (204.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volkswagen ID.4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.