DStv Audience in Germany
DStv has an estimated audience of 236,544 people in Germany. 41.5% are female, 58.5% are male, average age 37.7. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Touro College of Osteopathic Medicine, Litter box, JDSU, CAC 40, Humans (TV series).
The average DStv fan in Germany is 37.7 years old, more male, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Touro College of Osteopathic Medicine, Litter box, JDSU, with strongest over-indexing on Touro College of Osteopathic Medicine (86.08× the country average). Demographically, the DStv audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of DStv fans
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 37.7 |
| Estimated audience size | 236,544 |
Audience persona
The typical DStv fan in Germany is more male, around 37.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Touro College of Osteopathic Medicine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 48,768 | 2.71× |
| Nordrhein-Westfalen | 46,901 | 0.91× |
| Bayern | 45,588 | 1.2× |
| Baden-Württemberg | 34,062 | 1.06× |
| Berlin | 20,997 | 1.99× |
| Niedersachsen | 19,089 | 0.83× |
| Sachsen | 9,396 | 0.81× |
| Rheinland-Pfalz | 9,272 | 0.78× |
| Schleswig-Holstein | 5,792 | 0.68× |
| Hamburg | 4,918 | 0.92× |
| Brandenburg | 4,755 | 0.65× |
| Thüringen | 3,404 | 0.56× |
| Sachsen-Anhalt | 3,078 | 0.5× |
| Mecklenburg-Vorpommern | 2,507 | 0.56× |
| Saarland | 2,293 | 0.79× |
| Bremen | 2,152 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Touro College of Osteopathic Medicine | 86.08× | Business & Career |
| Litter box | 3.23× | Pets & Animals |
| JDSU | 6.63× | Business & Career |
| CAC 40 | 2.29× | Business & Career |
| Humans (TV series) | 7.57× | Movies & TV |
| Progressive rock | 2.21× | Music & Radio |
| Unique Gifts | 1.89× | Shopping |
| Natural rubber | 2.77× | Cars & Mobility |
| Haberler | 1.58× | News |
| Eindhoven | 2.44× | Travel & Leisure |
| Minestrone | 2.85× | Food & Beverages |
| Birthday Gifts | 1.85× | Kids & Family |
| Christmas Gift | 1.84× | Kids & Family |
| Este, Veneto | 2.65× | Travel & Leisure |
| Pro-Ject | 6.4× | Music & Radio |
| Geothermal heating | 4.65× | Home & Garden |
| Jaguar F-Pace | 5.7× | Cars & Mobility |
| YouGov | 6.53× | Business & Career |
| Guthrie Govan | 13.77× | Music & Radio |
| KLIX (AM) | 2.09× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.85 |
| Urban Lifestyle | OPEN | 1.71 |
| Convenience Orientation | PREMIUM | 1.55 |
| Mindfulness | BALANCE | 1.47 |
| Need for Security | CONSERVATISM | 1.41 |
| Sustainability | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| South Africa | 52.9% |
| United States | 13.3% |
| Nigeria | 3.3% |
See DStv audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does DStv have in Germany?
DStv has an estimated audience of 236,544 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of DStv fans?
41.5% of DStv fans are female, 58.5% are male, with an average age of 37.7 years.
Which brands do DStv fans like most?
DStv fans show strongest brand affinity for Touro College of Osteopathic Medicine (86.08×), Litter box (3.23×), and JDSU (6.63×) over the country average.
Where do DStv fans live in Germany?
DStv fans in Germany are most concentrated in Hessen (reach 48,768), Nordrhein-Westfalen (reach 46,901), and Bayern (reach 45,588). These three regions account for the largest share of the active audience.
What other brands do DStv fans also like?
Beyond DStv itself, the audience over-indexes on Litter box (3.23×), JDSU (6.63×), CAC 40 (2.29×), and Humans (TV series) (7.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DStv. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.