Rascasse Audience Intelligence

DStv Audience in Germany

A data profile of the people who buy, follow and care about DStv in Germany — modelled from more than twelve digital signal sources. DStv has an estimated audience of 236,142 people in Germany.

#165among TV Channel in Germany#3481in Movies & TV

The average DStv fan in Germany is 37.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Volkswagen ID.4, Volkswagen ID.3, Sky Atlantic, with strongest over-indexing on Volkswagen ID.4 (50.65× the country average).

Demographically, the DStv audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical DStv fan in Germany is more male, around 37.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Volkswagen ID.4.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DStv profile in Germany.

Audience size
236K
in Germany
Gender
41.5%♀
58.5% male
Age
37.7
average years
Country rank
#20401
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of DStv

41.5% are female, 58.5% are male, average age 37.7.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for DStv audience in Germany
MetricValue
Female41.5%
Male58.5%
Average age37.7
Estimated audience size236,142
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the DStv audience in Germany
Age bracketShare%
16-1920%
20-2921%
30-3924%
40-4921%
50+14%
Fig. 04

Worldwide distribution

2.9%

of the worldwide DStv audience comes from Germany.

Worldwide audience distribution share by country for DStv
CountryShare
South Africa52.7%
United States13.2%
Nigeria3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DStv audience in Germany is strongest.

Fig. 05

Top regions by affinity

DStv fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K2.33×
02Berlin~20K1.64×
03Bayern~40K1.12×
04Bremen~2K1.10×
05Baden-Württemberg~30K1.01×
06Hamburg~5K0.99×
07Saarland~3K0.96×
08Nordrhein-Westfalen~50K0.95×
09Niedersachsen~20K0.92×
10Thüringen~6K0.91×
11Mecklenburg-Vorpommern~4K0.88×
12Rheinland-Pfalz~10K0.87×
13Sachsen~10K0.87×
14Schleswig-Holstein~7K0.87×
15Brandenburg~6K0.86×
16Sachsen-Anhalt~5K0.86×
Fig. 06

Affinity by region

Affinity by region — DStv, Germany
0.86×1.00×2.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DStv audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DStv audience
#·InterestCategoryAffinity×
01Volkswagen ID.3Cars & Mobility59.20×
02Sky AtlanticMovies & TV54.68×
03Volkswagen ID.4Cars & Mobility50.65×
04OnePlusTechnology & Electronics31.98×
05WeChatInternet & Social Media30.08×
06ViberInternet & Social Media23.36×
07Juliette LewisMovies & TV20.00×
08Dan StevensMovies & TV20.00×
09NCIS: Los AngelesMovies & TV17.98×
10ColumboMovies & TV17.16×
11Cold CaseMovies & TV16.68×
12Kristen BellMovies & TV15.93×
13EuronewsMovies & TV13.73×
14Sky GoMovies & TV13.49×
15Abu DhabiTravel & Leisure12.52×
16Person of Interest (TV series)Movies & TV12.23×
17Internet Movie DatabaseMovies & TV9.09×
18BeirutTravel & Leisure7.93×
19Online newspaperNews3.26×
20RyanairTravel & Leisure3.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DStv audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DStv audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.84×
Early Adopter MentalityPOWER1.74×
Urban LifestyleOPEN1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DStv audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.49×
Price SensitivityPREMIUM0.67×
CreativityOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DStv have in Germany?

DStv has an estimated audience of 236,142 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of DStv fans?

41.5% of DStv fans are female, 58.5% are male, with an average age of 37.7 years.

03

Which brands do DStv fans like most?

DStv fans show strongest brand affinity for Volkswagen ID.4 (50.65×), Volkswagen ID.3 (59.2×), and Sky Atlantic (54.68×) over the country average.

04

Where do DStv fans live in Germany?

DStv fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Hessen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do DStv fans also like?

Beyond DStv itself, the audience over-indexes on Volkswagen ID.3 (59.2×), Sky Atlantic (54.68×), OnePlus (31.98×), and Viber (23.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See DStv audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for DStv. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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