Lehre Audience in Germany
Lehre has an estimated audience of 373,110 people in Germany. 63.7% are female, 36.3% are male, average age 37.0. Top regions: Niedersachsen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: LinkedIn, SonneMondSterne, Rebel Wilson, Employment website, Borussia Dortmund.
The average Lehre fan in Germany is 37.0 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include LinkedIn, SonneMondSterne, Rebel Wilson, with strongest over-indexing on LinkedIn (5.47× the country average). Demographically, the Lehre audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Lehre fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 37.0 |
| Estimated audience size | 373,110 |
Audience persona
The typical Lehre fan in Germany is more female, around 37.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for LinkedIn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 152,493 | 4.21× |
| Nordrhein-Westfalen | 63,551 | 0.78× |
| Baden-Württemberg | 39,220 | 0.77× |
| Bayern | 39,158 | 0.65× |
| Hessen | 23,193 | 0.82× |
| Sachsen-Anhalt | 14,635 | 1.51× |
| Rheinland-Pfalz | 13,825 | 0.74× |
| Sachsen | 13,428 | 0.73× |
| Berlin | 11,958 | 0.72× |
| Schleswig-Holstein | 8,975 | 0.67× |
| Brandenburg | 8,275 | 0.71× |
| Thüringen | 7,511 | 0.79× |
| Hamburg | 7,072 | 0.84× |
| Mecklenburg-Vorpommern | 5,039 | 0.71× |
| Bremen | 2,665 | 0.84× |
| Saarland | 2,354 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 5.47× | Internet & Social Media | |
| SonneMondSterne | 42.93× | Music & Radio |
| Rebel Wilson | 21.32× | Movies & TV |
| Employment website | 4.63× | Business & Career |
| Borussia Dortmund | 1.61× | Sports |
| Dior Homme | 19.09× | Beauty & Wellness |
| McKinsey & Company | 17.57× | Business & Career |
| Do it yourself (DIY) | 2.06× | Home & Garden |
| Tagesschau | 1.74× | Movies & TV |
| Christian Louboutin | 7.68× | Fashion & Accessoires |
| Lieferando.de | 1.88× | Food & Beverages |
| Museum of Modern Art | 5.55× | Arts & Culture |
| Stuttgart | 2.51× | Travel & Leisure |
| Vegetable Gardening | 4.69× | Food & Beverages |
| Job interview | 2.99× | Business & Career |
| Catering | 3.44× | Food & Beverages |
| Spiegel Online | 1.51× | News |
| Bachelor's degree | 3.29× | Business & Career |
| Deutschrap | 2.84× | Music & Radio |
| Shih Tzu | 2.83× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.64 |
| Quality Awareness | PREMIUM | 1.63 |
| Career Orientation | POWER | 1.6 |
| Risk Appetite | THRILL | 1.56 |
| Social Media Usage | JOY | 1.27 |
| Sustainability | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 54.9% |
| Austria | 14.2% |
| United States | 6.8% |
See Lehre audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lehre have in Germany?
Lehre has an estimated audience of 373,110 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Lehre fans?
63.7% of Lehre fans are female, 36.3% are male, with an average age of 37.0 years.
Which brands do Lehre fans like most?
Lehre fans show strongest brand affinity for LinkedIn (5.47×), SonneMondSterne (42.93×), and Rebel Wilson (21.32×) over the country average.
Where do Lehre fans live in Germany?
Lehre fans in Germany are most concentrated in Niedersachsen (reach 152,493), Nordrhein-Westfalen (reach 63,551), and Baden-Württemberg (reach 39,220). These three regions account for the largest share of the active audience.
What other brands do Lehre fans also like?
Beyond Lehre itself, the audience over-indexes on SonneMondSterne (42.93×), Rebel Wilson (21.32×), Employment website (4.63×), and Borussia Dortmund (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lehre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.