Rascasse Audience Intelligence

Lehre Audience in Germany

A data profile of the people who buy, follow and care about Lehre in Germany — modelled from more than twelve digital signal sources. Lehre has an estimated audience of 373,110 people in Germany.

#5493among Topic in Germany#1185in Travel & Leisure

The average Lehre fan in Germany is 37.0 years old, more female, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Volkswagen ID.3, Employment website, Volkswagen ID.4, with strongest over-indexing on Volkswagen ID.3 (81.77× the country average).

Demographically, the Lehre audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lehre fan in Germany is more female, around 37.0 years old, with strong Quality Awareness tendencies and a notable affinity for Volkswagen ID.3.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lehre profile in Germany.

Audience size
373K
in Germany
Gender
63.7%♀
36.3% male
Age
37.0
average years
Country rank
#14833
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lehre fans

63.7% are female, 36.3% are male, average age 37.0.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Lehre audience in Germany
MetricValue
Female63.7%
Male36.3%
Average age37.0
Estimated audience size373,110
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Lehre audience in Germany
Age bracketShare%
16-1924%
20-2922%
30-3920%
40-4920%
50+15%
Fig. 04

Worldwide distribution

54.9%

of the worldwide Lehre audience comes from Germany.

Worldwide audience distribution share by country for Lehre
CountryShare
Germany54.9%
Austria14.2%
United States6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lehre audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lehre fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K6.86×
02Sachsen-Anhalt~20K1.56×
03Bremen~3K0.82×
04Thüringen~7K0.74×
05Hamburg~6K0.74×
06Hessen~20K0.70×
07Mecklenburg-Vorpommern~5K0.70×
08Nordrhein-Westfalen~50K0.67×
09Brandenburg~8K0.67×
10Baden-Württemberg~30K0.66×
11Rheinland-Pfalz~10K0.66×
12Sachsen~10K0.66×
13Saarland~3K0.65×
14Schleswig-Holstein~8K0.63×
15Berlin~10K0.62×
16Bayern~30K0.55×
Fig. 06

Affinity by region

Affinity by region — Lehre, Germany
0.55×1.00×6.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lehre audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lehre audience
#·InterestCategoryAffinity×
01Volkswagen ID.3Cars & Mobility81.77×
02SonneMondSterneMusic & Radio37.12×
03Volkswagen ID.4Cars & Mobility31.63×
04McKinsey & CompanyBusiness & Career20.00×
05Dior HommeBeauty & Wellness18.58×
06Rebel WilsonMovies & TV14.07×
07Christian LouboutinFashion & Accessoires11.56×
08Employment websiteBusiness & Career10.65×
09Museum of Modern ArtArts & Culture10.30×
10FlorenceTravel & Leisure8.61×
11LinkedInInternet & Social Media6.26×
12VotingPolitics & Society6.03×
13FendiFashion & Accessoires5.91×
14HugendubelShopping3.85×
15Online newspaperNews3.74×
16Job interviewBusiness & Career3.65×
17MilanTravel & Leisure3.53×
183. LigaSports3.42×
19EntrepreneurshipBusiness & Career2.73×
20TikTokInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lehre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lehre audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.76×
Risk AppetiteTHRILL2.12×
Career OrientationPOWER1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lehre audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.46×
IndulgenceJOY0.67×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lehre have in Germany?

Lehre has an estimated audience of 373,110 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Lehre fans?

63.7% of Lehre fans are female, 36.3% are male, with an average age of 37.0 years.

03

Which brands do Lehre fans like most?

Lehre fans show strongest brand affinity for Volkswagen ID.3 (81.77×), Employment website (10.65×), and Volkswagen ID.4 (31.63×) over the country average.

04

Where do Lehre fans live in Germany?

Lehre fans in Germany are most concentrated in Niedersachsen (reach ~200K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Lehre fans also like?

Beyond Lehre itself, the audience over-indexes on Employment website (10.65×), Volkswagen ID.4 (31.63×), Museum of Modern Art (10.3×), and SonneMondSterne (37.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Lehre audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lehre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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