Rascasse Audience Intelligence

SonneMondSterne Audience in Germany

A data profile of the people who buy, follow and care about SonneMondSterne in Germany — modelled from more than twelve digital signal sources. SonneMondSterne has an estimated audience of 129,789 people in Germany.

#70among Music festival in Germany#445among Event in Germany#4140in Music & Radio

The average SonneMondSterne fan in Germany is 28.7 years old, balanced, and lives primarily in Thüringen.

The audience is concentrated in Thüringen, Bayern, Nordrhein-Westfalen.

Top brand affinities include Lehre, Ryanair, Spex (magazine), with strongest over-indexing on Lehre (37.12× the country average).

Demographically, the SonneMondSterne audience skews balanced with an average age of 28.7, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical SonneMondSterne fan in Germany is balanced, around 28.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Lehre.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SonneMondSterne profile in Germany.

Audience size
130K
in Germany
Gender
46.1%♀
53.9% male
Age
28.7
average years
Country rank
#29825
Event in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SonneMondSterne fans

46.1% are female, 53.9% are male, average age 28.7.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for SonneMondSterne audience in Germany
MetricValue
Female46.1%
Male53.9%
Average age28.7
Estimated audience size129,789
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the SonneMondSterne audience in Germany
Age bracketShare%
16-1947%
20-2926%
30-3914%
40-496%
50+6%
Fig. 04

Worldwide distribution

91.6%

of the worldwide SonneMondSterne audience comes from Germany.

Worldwide audience distribution share by country for SonneMondSterne
CountryShare
Germany91.6%
Austria1.3%
Switzerland1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SonneMondSterne audience in Germany is strongest.

Fig. 05

Top regions by affinity

SonneMondSterne fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~30K8.40×
02Sachsen~10K1.55×
03Bayern~20K0.97×
04Sachsen-Anhalt~3K0.86×
05Bremen<1K0.71×
06Saarland~1K0.65×
07Hessen~6K0.61×
08Mecklenburg-Vorpommern~2K0.61×
09Baden-Württemberg~10K0.60×
10Brandenburg~2K0.60×
11Berlin~3K0.59×
12Hamburg~2K0.55×
13Niedersachsen~7K0.52×
14Schleswig-Holstein~2K0.48×
15Rheinland-Pfalz~3K0.47×
16Nordrhein-Westfalen~10K0.39×
Fig. 06

Affinity by region

Affinity by region — SonneMondSterne, Germany
0.39×1.00×8.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SonneMondSterne audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SonneMondSterne audience
#·InterestCategoryAffinity×
01Spex (magazine)Music & Radio46.07×
02Graspop Metal MeetingMusic & Radio37.29×
03LehreTravel & Leisure37.12×
04Southside FestivalMusic & Radio36.29×
05Peaches (musician)Music & Radio27.43×
06MEUTEMusic & Radio23.53×
07DeichbrandMusic & Radio17.79×
08BilkMusic & Radio16.07×
09Metal HammerMusic & Radio15.61×
10Jan BöhmermannMovies & TV11.56×
11Cro (rapper)Music & Radio11.15×
12Hurricane FestivalMusic & Radio11.05×
13ZartmannMusic & Radio9.74×
14Wacken Open AirMusic & Radio9.16×
15Benjamin von Stuckrad-BarreLiterature8.33×
16CluesoMusic & Radio8.33×
17EasyJetTravel & Leisure6.65×
18RyanairTravel & Leisure6.28×
19FoundationMusic & Radio5.85×
20HaftbefehlMusic & Radio5.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SonneMondSterne audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SonneMondSterne audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN3.14×
Social Media UsageJOY1.32×
Early Adopter MentalityPOWER1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SonneMondSterne audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.75×
IndulgenceJOY0.84×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SonneMondSterne have in Germany?

SonneMondSterne has an estimated audience of 129,789 people in Germany, concentrated in Thüringen and Bayern.

02

What is the gender split and age of SonneMondSterne fans?

46.1% of SonneMondSterne fans are female, 53.9% are male, with an average age of 28.7 years.

03

Which brands do SonneMondSterne fans like most?

SonneMondSterne fans show strongest brand affinity for Lehre (37.12×), Ryanair (6.28×), and Spex (magazine) (46.07×) over the country average.

04

Where do SonneMondSterne fans live in Germany?

SonneMondSterne fans in Germany are most concentrated in Thüringen (reach ~30K), Bayern (reach ~20K), and Nordrhein-Westfalen (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do SonneMondSterne fans also like?

Beyond SonneMondSterne itself, the audience over-indexes on Ryanair (6.28×), Spex (magazine) (46.07×), Cro (rapper) (11.15×), and Southside Festival (36.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See SonneMondSterne audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for SonneMondSterne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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