Rascasse Audience Intelligence

Southside Festival Audience in Germany

A data profile of the people who buy, follow and care about Southside Festival in Germany — modelled from more than twelve digital signal sources. Southside Festival has an estimated audience of 230,461 people in Germany.

The average Southside Festival fan in Germany is 30.0 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Hurricane Festival, Parookaville, M.I.A. (rapper), with strongest over-indexing on Hurricane Festival (28.66× the country average).

Demographically, the Southside Festival audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Southside Festival fan in Germany is balanced, around 30.0 years old, with strong Patriotism tendencies and a notable affinity for Hurricane Festival.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Southside Festival profile in Germany.

Audience size
230K
in Germany
Gender
47.9%
52.1% male
Age
30.0
average years
Country rank
#20755
Event in Germany
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Southside Festival fans

47.9% are female, 52.1% are male, average age 30.0.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Southside Festival audience in Germany
MetricValue
Female47.9%
Male52.1%
Average age30.0
Estimated audience size230,461
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Southside Festival audience in Germany
Age bracketShare%
16-1938%
20-2931%
30-3918%
40-499%
50+4%
Fig. 04

Worldwide distribution

34.7%

of the worldwide Southside Festival audience comes from Germany.

Worldwide audience distribution share by country for Southside Festival
CountryShare
Germany34.7%
Hong Kong22.7%
China5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Southside Festival audience in Germany is strongest.

Fig. 05

Top regions by affinity

Southside Festival fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~90K3.00×
02Bayern~50K1.42×
03Thüringen~7K1.19×
04Saarland~3K1.07×
05Sachsen~10K1.06×
06Hamburg~5K0.98×
07Niedersachsen~20K0.90×
08Rheinland-Pfalz~10K0.87×
09Nordrhein-Westfalen~40K0.83×
10Bremen~2K0.79×
11Hessen~10K0.78×
12Berlin~8K0.77×
13Schleswig-Holstein~6K0.75×
14Sachsen-Anhalt~4K0.71×
15Mecklenburg-Vorpommern~3K0.66×
16Brandenburg~5K0.65×
Fig. 06

Affinity by region

Affinity by region — Southside Festival, Germany
0.65×1.00×3.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Southside Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Southside Festival audience
#·InterestCategoryAffinity×
01Rainforest AlliancePolitics & Society48.80×
02Parov StelarMusic & Radio38.83×
03DockvilleMusic & Radio35.17×
04ParookavilleMusic & Radio32.46×
05Pernod RicardFood & Beverages31.35×
06M.I.A. (rapper)Music & Radio30.12×
07Spex (magazine)Music & Radio29.06×
08Hurricane FestivalMusic & Radio28.66×
09Clash (magazine)Music & Radio26.78×
10Malibu RumFood & Beverages20.29×
11Infineon TechnologiesTechnology & Electronics17.04×
12BonoMusic & Radio16.37×
13Carolin KebekusMovies & TV13.74×
14LollapaloozaMusic & Radio11.43×
15BahamasMusic & Radio10.71×
16Five GuysFood & Beverages10.54×
17Cro (rapper)Music & Radio9.71×
18Vincent KompanySports8.69×
19FinchMusic & Radio6.54×
20dB’sMusic & Radio1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Southside Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Southside Festival audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.20×
ExtroversionTHRILL1.66×
Social Media UsageJOY1.52×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Southside Festival audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.86×
TravellingTHRILL0.94×
Design AffinityPREMIUM0.94×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Southside Festival have in Germany?

Southside Festival has an estimated audience of 230,461 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Southside Festival fans?

47.9% of Southside Festival fans are female, 52.1% are male, with an average age of 30.0 years.

03

Which brands do Southside Festival fans like most?

Southside Festival fans show strongest brand affinity for Hurricane Festival (28.66×), Parookaville (32.46×), and M.I.A. (rapper) (30.12×) over the country average.

04

Where do Southside Festival fans live in Germany?

Southside Festival fans in Germany are most concentrated in Baden-Württemberg (reach ~90K), Bayern (reach ~50K), and Nordrhein-Westfalen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Southside Festival fans also like?

Beyond Southside Festival itself, the audience over-indexes on Parookaville (32.46×), M.I.A. (rapper) (30.12×), Cro (rapper) (9.71×), and Carolin Kebekus (13.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Southside Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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