Rascasse Audience Intelligence

Deichbrand Audience in Germany

A data profile of the people who buy, follow and care about Deichbrand in Germany — modelled from more than twelve digital signal sources. Deichbrand has an estimated audience of 243,263 people in Germany.

#34among Music festival in Germany#282among Event in Germany#2598in Music & Radio

The average Deichbrand fan in Germany is 31.9 years old, balanced, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Hamburg.

Top brand affinities include Wacken Open Air, Dockville, Hurricane Festival, with strongest over-indexing on Wacken Open Air (17.57× the country average).

Demographically, the Deichbrand audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Deichbrand fan in Germany is balanced, around 31.9 years old, with strong Risk Appetite tendencies and a notable affinity for Wacken Open Air.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deichbrand profile in Germany.

Audience size
243K
in Germany
Gender
53.9%♀
46.1% male
Age
31.9
average years
Country rank
#20025
Event in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Deichbrand fans

53.9% are female, 46.1% are male, average age 31.9.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Deichbrand audience in Germany
MetricValue
Female53.9%
Male46.1%
Average age31.9
Estimated audience size243,263
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Deichbrand audience in Germany
Age bracketShare%
16-1934%
20-2926%
30-3920%
40-4914%
50+5%
Fig. 04

Worldwide distribution

90.9%

of the worldwide Deichbrand audience comes from Germany.

Worldwide audience distribution share by country for Deichbrand
CountryShare
Germany90.9%
United Kingdom3.6%
France1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deichbrand audience in Germany is strongest.

Fig. 05

Top regions by affinity

Deichbrand fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K4.94×
02Hamburg~20K3.05×
03Niedersachsen~70K2.93×
04Schleswig-Holstein~20K1.80×
05Nordrhein-Westfalen~30K0.54×
06Mecklenburg-Vorpommern~2K0.52×
07Saarland~1K0.40×
08Berlin~4K0.39×
09Hessen~6K0.32×
10Brandenburg~2K0.32×
11Sachsen-Anhalt~2K0.31×
12Thüringen~2K0.31×
13Sachsen~3K0.28×
14Rheinland-Pfalz~3K0.25×
15Bayern~7K0.18×
16Baden-Württemberg~6K0.18×
Fig. 06

Affinity by region

Affinity by region — Deichbrand, Germany
0.18×1.00×4.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deichbrand audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deichbrand audience
#·InterestCategoryAffinity×
01Deichbrand VIPMusic & Radio80.27×
02DockvilleMusic & Radio57.80×
03The Hunger Games: Catching FireMovies & TV22.11×
04Step Up (film)Movies & TV20.78×
05Hurricane FestivalMusic & Radio20.72×
06Wacken Open AirMusic & Radio17.57×
07Southside FestivalMusic & Radio17.34×
08Wet seasonTravel & Leisure16.73×
09Rolling Stone MagazinMusic & Radio16.22×
10Ted (film)Movies & TV16.04×
11Beach PartyTravel & Leisure15.04×
12The Hunger Games (novel)Literature13.33×
13ParookavilleMusic & Radio12.18×
14Wireless speakersTechnology & Electronics8.46×
15FoundationMusic & Radio5.00×
16HugendubelShopping3.04×
17Extreme metalMusic & Radio2.55×
18CelebrityMovies & TV1.99×
19LeisureTravel & Leisure1.93×
20AutoScout24Cars & Mobility1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deichbrand audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deichbrand audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.33×
PatriotismCONSERVATISM1.29×
Urban LifestyleOPEN1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deichbrand audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
SpiritualityBALANCE0.96×
IndividualismJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deichbrand have in Germany?

Deichbrand has an estimated audience of 243,263 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Deichbrand fans?

53.9% of Deichbrand fans are female, 46.1% are male, with an average age of 31.9 years.

03

Which brands do Deichbrand fans like most?

Deichbrand fans show strongest brand affinity for Wacken Open Air (17.57×), Dockville (57.8×), and Hurricane Festival (20.72×) over the country average.

04

Where do Deichbrand fans live in Germany?

Deichbrand fans in Germany are most concentrated in Niedersachsen (reach ~70K), Nordrhein-Westfalen (reach ~30K), and Hamburg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Deichbrand fans also like?

Beyond Deichbrand itself, the audience over-indexes on Dockville (57.8×), Hurricane Festival (20.72×), Step Up (film) (20.78×), and Ted (film) (16.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in Germany

See Deichbrand audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Deichbrand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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