Deichbrand Audience in Germany
Deichbrand has an estimated audience of 242,264 people in Germany. 53.9% are female, 46.1% are male, average age 31.9. Top regions: Niedersachsen, Nordrhein-Westfalen, Hamburg. Top brand affinities: Wacken Open Air, Dockville, Hurricane Festival, Step Up (film), Rolling Stone Magazin.
The average Deichbrand fan in Germany is 31.9 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Hamburg. Top brand affinities include Wacken Open Air, Dockville, Hurricane Festival, with strongest over-indexing on Wacken Open Air (17.57× the country average). Demographically, the Deichbrand audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Deichbrand fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 31.9 |
| Estimated audience size | 242,264 |
Audience persona
The typical Deichbrand fan in Germany is balanced, around 31.9 years old, with strong Pet Ownership tendencies and a notable affinity for Wacken Open Air.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 70,038 | 2.98× |
| Nordrhein-Westfalen | 28,380 | 0.54× |
| Hamburg | 17,058 | 3.12× |
| Schleswig-Holstein | 16,076 | 1.85× |
| Bremen | 10,351 | 5× |
| Bayern | 6,169 | 0.16× |
| Hessen | 5,748 | 0.31× |
| Baden-Württemberg | 5,169 | 0.16× |
| Berlin | 4,082 | 0.38× |
| Sachsen | 2,604 | 0.22× |
| Rheinland-Pfalz | 2,175 | 0.18× |
| Mecklenburg-Vorpommern | 2,172 | 0.47× |
| Brandenburg | 1,802 | 0.24× |
| Thüringen | 1,161 | 0.19× |
| Sachsen-Anhalt | 793 | 0.13× |
| Saarland | 306 | 0.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wacken Open Air | 17.57× | Music & Radio |
| Dockville | 57.8× | Music & Radio |
| Hurricane Festival | 20.72× | Music & Radio |
| Step Up (film) | 20.78× | Movies & TV |
| Rolling Stone Magazin | 16.22× | Music & Radio |
| The Hunger Games: Catching Fire | 22.11× | Movies & TV |
| Wireless speakers | 8.46× | Technology & Electronics |
| Ted (film) | 16.04× | Movies & TV |
| Leisure | 1.93× | Travel & Leisure |
| Southside Festival | 17.34× | Music & Radio |
| Parookaville | 12.18× | Music & Radio |
| The Hunger Games (novel) | 13.33× | Literature |
| Rock im Park | 6.78× | Music & Radio |
| Beach Party | 15.04× | Travel & Leisure |
| Wet season | 16.73× | Travel & Leisure |
| Celebrity | 1.99× | Movies & TV |
| AutoScout24 | 1.76× | Cars & Mobility |
| Extreme metal | 2.55× | Music & Radio |
| Hugendubel | 3.04× | Shopping |
| Giotto | 13.09× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.46 |
| Extroversion | THRILL | 1.43 |
| Sustainability | BALANCE | 1.39 |
| Early Adopter Mentality | POWER | 1.26 |
| Healthy Lifestyle | BALANCE | 1.22 |
| Patriotism | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.0% |
| United Kingdom | 3.6% |
| France | 1.7% |
See Deichbrand audiences in other countries
More Music festival audiences in Germany
- Eurovision Song Contest (3,766,576)
- Rock am Ring (1,639,833)
- Wacken Open Air (1,467,256)
- Lollapalooza (1,266,723)
- Rock im Park (1,223,855)
Frequently asked questions
How many fans does Deichbrand have in Germany?
Deichbrand has an estimated audience of 242,264 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Deichbrand fans?
53.9% of Deichbrand fans are female, 46.1% are male, with an average age of 31.9 years.
Which brands do Deichbrand fans like most?
Deichbrand fans show strongest brand affinity for Wacken Open Air (17.57×), Dockville (57.8×), and Hurricane Festival (20.72×) over the country average.
Where do Deichbrand fans live in Germany?
Deichbrand fans in Germany are most concentrated in Niedersachsen (reach 70,038), Nordrhein-Westfalen (reach 28,380), and Hamburg (reach 17,058). These three regions account for the largest share of the active audience.
What other brands do Deichbrand fans also like?
Beyond Deichbrand itself, the audience over-indexes on Dockville (57.8×), Hurricane Festival (20.72×), Step Up (film) (20.78×), and Rolling Stone Magazin (16.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deichbrand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.