Rolling Stone Magazin Audience in Germany

Rolling Stone Magazin has an estimated audience of 355,177 people in Germany. 38.9% are female, 61.1% are male, average age 45.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Michel Houellebecq, Dog breed, KLIX (AM), Progressive rock, Howth.
The average Rolling Stone Magazin fan in Germany is 45.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Michel Houellebecq, Dog breed, KLIX (AM), with strongest over-indexing on Michel Houellebecq (109.97× the country average). Demographically, the Rolling Stone Magazin audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Rolling Stone Magazin fans
| Metric | Value |
|---|---|
| Female | 38.9% |
| Male | 61.1% |
| Average age | 45.5 |
| Estimated audience size | 355,177 |
Audience persona
The typical Rolling Stone Magazin fan in Germany is more male, around 45.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Michel Houellebecq.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,462 | 1.22× |
| Bayern | 56,551 | 0.99× |
| Baden-Württemberg | 44,483 | 0.92× |
| Niedersachsen | 40,803 | 1.18× |
| Hessen | 26,570 | 0.98× |
| Berlin | 20,476 | 1.29× |
| Sachsen | 16,566 | 0.95× |
| Rheinland-Pfalz | 14,974 | 0.84× |
| Schleswig-Holstein | 13,445 | 1.05× |
| Hamburg | 10,588 | 1.32× |
| Sachsen-Anhalt | 8,044 | 0.87× |
| Brandenburg | 7,995 | 0.73× |
| Thüringen | 6,635 | 0.73× |
| Mecklenburg-Vorpommern | 5,207 | 0.77× |
| Saarland | 4,922 | 1.13× |
| Bremen | 3,120 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Michel Houellebecq | 109.97× | Literature |
| Dog breed | 3.78× | Pets & Animals |
| KLIX (AM) | 8.82× | Music & Radio |
| Progressive rock | 4.22× | Music & Radio |
| Howth | 20× | Travel & Leisure |
| Whataburger | 11.48× | Food & Beverages |
| Final Fantasy XIII (13) | 33.8× | Games |
| Craiova | 13.79× | Travel & Leisure |
| Hobby Lobby | 8.69× | Home & Garden |
| myDealZ | 3.55× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Oliver Kahn | 4.29× | Sports |
| Ayrton Senna | 5.65× | Sports |
| Pediatric Hematology and Oncology | 9.84× | Health |
| Google Analytics | 2.68× | Internet & Social Media |
| Preacher (comics) | 6.95× | Literature |
| Hormones: The Series | 8.45× | Movies & TV |
| Hudson, New York | 5.38× | Travel & Leisure |
| Huizen | 5.46× | Travel & Leisure |
| Urban horticulture | 1.57× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.46 |
| Urban Lifestyle | OPEN | 1.3 |
| Community Orientation | OPEN | 1.2 |
| Sustainability | BALANCE | 1.17 |
| Extroversion | THRILL | 1.17 |
| Sports Activity | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Germany | 18.6% |
| Sweden | 5.4% |
See Rolling Stone Magazin audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Rolling Stone Magazin have in Germany?
Rolling Stone Magazin has an estimated audience of 355,177 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rolling Stone Magazin fans?
38.9% of Rolling Stone Magazin fans are female, 61.1% are male, with an average age of 45.5 years.
Which brands do Rolling Stone Magazin fans like most?
Rolling Stone Magazin fans show strongest brand affinity for Michel Houellebecq (109.97×), Dog breed (3.78×), and KLIX (AM) (8.82×) over the country average.
Where do Rolling Stone Magazin fans live in Germany?
Rolling Stone Magazin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,462), Bayern (reach 56,551), and Baden-Württemberg (reach 44,483). These three regions account for the largest share of the active audience.
What other brands do Rolling Stone Magazin fans also like?
Beyond Rolling Stone Magazin itself, the audience over-indexes on Dog breed (3.78×), KLIX (AM) (8.82×), Progressive rock (4.22×), and Howth (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rolling Stone Magazin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.