Rolling Stone Magazin Audience in Germany

Rolling Stone Magazin logo

Rolling Stone Magazin has an estimated audience of 355,177 people in Germany. 38.9% are female, 61.1% are male, average age 45.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Michel Houellebecq, Dog breed, KLIX (AM), Progressive rock, Howth.

The average Rolling Stone Magazin fan in Germany is 45.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Michel Houellebecq, Dog breed, KLIX (AM), with strongest over-indexing on Michel Houellebecq (109.97× the country average). Demographically, the Rolling Stone Magazin audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Rolling Stone Magazin fans

Demographic split for Rolling Stone Magazin audience in Germany
MetricValue
Female38.9%
Male61.1%
Average age45.5
Estimated audience size355,177

Audience persona

The typical Rolling Stone Magazin fan in Germany is more male, around 45.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Michel Houellebecq.

Top regions in Germany

Top regions ranked by reach for Rolling Stone Magazin in Germany
RegionReachAffinity
Nordrhein-Westfalen94,4621.22×
Bayern56,5510.99×
Baden-Württemberg44,4830.92×
Niedersachsen40,8031.18×
Hessen26,5700.98×
Berlin20,4761.29×
Sachsen16,5660.95×
Rheinland-Pfalz14,9740.84×
Schleswig-Holstein13,4451.05×
Hamburg10,5881.32×
Sachsen-Anhalt8,0440.87×
Brandenburg7,9950.73×
Thüringen6,6350.73×
Mecklenburg-Vorpommern5,2070.77×
Saarland4,9221.13×
Bremen3,1201.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rolling Stone Magazin audience
BrandAffinityCategory
Michel Houellebecq109.97×Literature
Dog breed3.78×Pets & Animals
KLIX (AM)8.82×Music & Radio
Progressive rock4.22×Music & Radio
Howth20×Travel & Leisure
Whataburger11.48×Food & Beverages
Final Fantasy XIII (13)33.8×Games
Craiova13.79×Travel & Leisure
Hobby Lobby8.69×Home & Garden
myDealZ3.55×Shopping
Stradivarius1.97×Shopping
Oliver Kahn4.29×Sports
Ayrton Senna5.65×Sports
Pediatric Hematology and Oncology9.84×Health
Google Analytics2.68×Internet & Social Media
Preacher (comics)6.95×Literature
Hormones: The Series8.45×Movies & TV
Hudson, New York5.38×Travel & Leisure
Huizen5.46×Travel & Leisure
Urban horticulture1.57×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rolling Stone Magazin audience
TraitClusterScore
Early Adopter MentalityPOWER1.46
Urban LifestyleOPEN1.3
Community OrientationOPEN1.2
SustainabilityBALANCE1.17
ExtroversionTHRILL1.17
Sports ActivityPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Rolling Stone Magazin
CountryShare
United States19.1%
Germany18.6%
Sweden5.4%

See Rolling Stone Magazin audiences in other countries

More Newspaper audiences in Germany

Frequently asked questions

How many fans does Rolling Stone Magazin have in Germany?

Rolling Stone Magazin has an estimated audience of 355,177 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Rolling Stone Magazin fans?

38.9% of Rolling Stone Magazin fans are female, 61.1% are male, with an average age of 45.5 years.

Which brands do Rolling Stone Magazin fans like most?

Rolling Stone Magazin fans show strongest brand affinity for Michel Houellebecq (109.97×), Dog breed (3.78×), and KLIX (AM) (8.82×) over the country average.

Where do Rolling Stone Magazin fans live in Germany?

Rolling Stone Magazin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,462), Bayern (reach 56,551), and Baden-Württemberg (reach 44,483). These three regions account for the largest share of the active audience.

What other brands do Rolling Stone Magazin fans also like?

Beyond Rolling Stone Magazin itself, the audience over-indexes on Dog breed (3.78×), KLIX (AM) (8.82×), Progressive rock (4.22×), and Howth (20×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rolling Stone Magazin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.