A data profile of the people who buy, follow and care about Rockharz in Germany — modelled from more than twelve digital signal sources. Rockharz has an estimated audience of 387,294 people in Germany.
The average Rockharz fan in Germany is 40.4 years old, more male, and lives primarily in Niedersachsen.
The audience is concentrated in Niedersachsen, Sachsen-Anhalt, Nordrhein-Westfalen.
Top brand affinities include Alice Cooper (band), Jethro Tull (band), Subway to Sally, with strongest over-indexing on Alice Cooper (band) (77.03× the country average).
Demographically, the Rockharz audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Extroversion, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Rockharz fan in Germany is more male, around 40.4 years old, with strong Extroversion tendencies and a notable affinity for Alice Cooper (band).
The key figures that characterise the Rockharz profile in Germany.
35.6% are female, 64.4% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 40.4 |
| Estimated audience size | 387,294 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 27% | |
| 40-49 | 30% | |
| 50+ | 13% |
of the worldwide Rockharz audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 95.6% |
| Austria | 0.6% |
| Switzerland | 0.4% |
Where the Rockharz audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~60K | 5.53× | |
| 02 | Niedersachsen | ~60K | 1.54× | |
| 03 | Sachsen | ~20K | 1.24× | |
| 04 | Thüringen | ~10K | 1.15× | |
| 05 | Schleswig-Holstein | ~10K | 1.00× | |
| 06 | Hamburg | ~8K | 0.96× | |
| 07 | Brandenburg | ~10K | 0.86× | |
| 08 | Bremen | ~3K | 0.76× | |
| 09 | Mecklenburg-Vorpommern | ~5K | 0.64× | |
| 10 | Saarland | ~2K | 0.52× | |
| 11 | Berlin | ~9K | 0.51× | |
| 12 | Hessen | ~10K | 0.49× | |
| 13 | Nordrhein-Westfalen | ~40K | 0.43× | |
| 14 | Rheinland-Pfalz | ~7K | 0.37× | |
| 15 | Bayern | ~20K | 0.31× | |
| 16 | Baden-Württemberg | ~10K | 0.26× |
The strongest cross-interests of the Rockharz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alice Cooper (band) | Music & Radio | 77.03× | ||
| 02 | Subway to Sally | Music & Radio | 56.99× | ||
| 03 | Franz Zappa | Music & Radio | 41.37× | ||
| 04 | Jethro Tull (band) | Music & Radio | 40.32× | ||
| 05 | Lou Reed | Music & Radio | 37.46× | ||
| 06 | Schandmaul | Music & Radio | 37.23× | ||
| 07 | Gene Simmons | Music & Radio | 34.73× | ||
| 08 | dArtagnan | Music & Radio | 33.70× | ||
| 09 | Versengold | Music & Radio | 28.04× | ||
| 10 | Robert Plant | Music & Radio | 22.79× | ||
| 11 | Spin (magazine) | Music & Radio | 21.58× | ||
| 12 | Open air concert | Music & Radio | 18.99× | ||
| 13 | Axl Rose | Music & Radio | 18.74× | ||
| 14 | Jumbo (supermarket) | Shopping | 17.40× | ||
| 15 | Santiano | Music & Radio | 16.79× | ||
| 16 | Lizzy Borden | Music & Radio | 16.47× | ||
| 17 | KISS | Music & Radio | 11.80× | ||
| 18 | Scorpions (band) | Music & Radio | 9.97× | ||
| 19 | Ozzy Osbourne | Music & Radio | 8.87× | ||
| 20 | dB’s | Music & Radio | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.67× | |
| Spirituality | BALANCE | 2.14× | |
| Tradition | CONSERVATISM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.95× | |
| Mindfulness | BALANCE | 1.03× | |
| Risk Appetite | THRILL | 1.08× |
Rockharz has an estimated audience of 387,294 people in Germany, concentrated in Niedersachsen and Sachsen-Anhalt.
35.6% of Rockharz fans are female, 64.4% are male, with an average age of 40.4 years.
Rockharz fans show strongest brand affinity for Alice Cooper (band) (77.03×), Jethro Tull (band) (40.32×), and Subway to Sally (56.99×) over the country average.
Rockharz fans in Germany are most concentrated in Niedersachsen (reach ~60K), Sachsen-Anhalt (reach ~60K), and Nordrhein-Westfalen (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Rockharz itself, the audience over-indexes on Jethro Tull (band) (40.32×), Subway to Sally (56.99×), Franz Zappa (41.37×), and Santiano (16.79×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Rockharz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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