Rockharz Audience in Germany
Rockharz has an estimated audience of 357,889 people in Germany. 44.7% are female, 55.3% are male, average age 41.4. Top regions: Niedersachsen, Sachsen-Anhalt, Nordrhein-Westfalen. Top brand affinities: Alice Cooper (band), Jethro Tull (band), Subway to Sally, Franz Zappa, Santiano.
The average Rockharz fan in Germany is 41.4 years old, more male, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Sachsen-Anhalt, Nordrhein-Westfalen. Top brand affinities include Alice Cooper (band), Jethro Tull (band), Subway to Sally, with strongest over-indexing on Alice Cooper (band) (77.03× the country average). Demographically, the Rockharz audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Rockharz fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 41.4 |
| Estimated audience size | 357,889 |
Audience persona
The typical Rockharz fan in Germany is more male, around 41.4 years old, with strong Tradition tendencies and a notable affinity for Alice Cooper (band).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 57,138 | 1.64× |
| Sachsen-Anhalt | 46,745 | 5.04× |
| Nordrhein-Westfalen | 34,766 | 0.44× |
| Sachsen | 23,101 | 1.32× |
| Bayern | 17,288 | 0.3× |
| Hessen | 13,529 | 0.5× |
| Schleswig-Holstein | 13,408 | 1.04× |
| Baden-Württemberg | 11,140 | 0.23× |
| Thüringen | 10,755 | 1.18× |
| Brandenburg | 9,846 | 0.89× |
| Berlin | 8,414 | 0.53× |
| Hamburg | 8,360 | 1.03× |
| Rheinland-Pfalz | 5,362 | 0.3× |
| Mecklenburg-Vorpommern | 4,066 | 0.6× |
| Bremen | 2,188 | 0.71× |
| Saarland | 1,109 | 0.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alice Cooper (band) | 77.03× | Music & Radio |
| Jethro Tull (band) | 40.32× | Music & Radio |
| Subway to Sally | 56.99× | Music & Radio |
| Franz Zappa | 41.37× | Music & Radio |
| Santiano | 16.79× | Music & Radio |
| Gene Simmons | 34.73× | Music & Radio |
| King King | 12.9× | Music & Radio |
| Schandmaul | 37.23× | Music & Radio |
| Axl Rose | 18.74× | Music & Radio |
| dArtagnan | 33.7× | Music & Radio |
| Spin (magazine) | 21.58× | Music & Radio |
| Lizzy Borden | 16.47× | Music & Radio |
| Scorpions (band) | 9.97× | Music & Radio |
| KISS | 11.8× | Music & Radio |
| Versengold | 28.04× | Music & Radio |
| Open air concert | 18.99× | Music & Radio |
| Jumbo (supermarket) | 17.4× | Shopping |
| Robert Plant | 22.79× | Music & Radio |
| Ozzy Osbourne | 8.87× | Music & Radio |
| Lou Reed | 37.46× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.47 |
| Patriotism | CONSERVATISM | 1.38 |
| Pet Ownership | JOY | 1.28 |
| Community Orientation | OPEN | 1.2 |
| Extroversion | THRILL | 1.17 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.4% |
| Austria | 0.6% |
| Switzerland | 0.5% |
See Rockharz audiences in other countries
More Music festival audiences in Germany
- Eurovision Song Contest (3,766,576)
- Rock am Ring (1,639,833)
- Wacken Open Air (1,467,256)
- Lollapalooza (1,266,723)
- Rock im Park (1,223,855)
Frequently asked questions
How many fans does Rockharz have in Germany?
Rockharz has an estimated audience of 357,889 people in Germany, concentrated in Niedersachsen and Sachsen-Anhalt.
What is the gender split and age of Rockharz fans?
44.7% of Rockharz fans are female, 55.3% are male, with an average age of 41.4 years.
Which brands do Rockharz fans like most?
Rockharz fans show strongest brand affinity for Alice Cooper (band) (77.03×), Jethro Tull (band) (40.32×), and Subway to Sally (56.99×) over the country average.
Where do Rockharz fans live in Germany?
Rockharz fans in Germany are most concentrated in Niedersachsen (reach 57,138), Sachsen-Anhalt (reach 46,745), and Nordrhein-Westfalen (reach 34,766). These three regions account for the largest share of the active audience.
What other brands do Rockharz fans also like?
Beyond Rockharz itself, the audience over-indexes on Jethro Tull (band) (40.32×), Subway to Sally (56.99×), Franz Zappa (41.37×), and Santiano (16.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rockharz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.