Open air concert Audience in Germany
Open air concert has an estimated audience of 623,634 people in Germany. 56.0% are female, 44.0% are male, average age 40.6. Top regions: Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Obi (store), Tagesschau, Home-improvement center, Setlist.fm, Bauhaus.
The average Open air concert fan in Germany is 40.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Obi (store), Tagesschau, Home-improvement center, with strongest over-indexing on Obi (store) (3.98× the country average). Demographically, the Open air concert audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Touchpoint
Demographics of Open air concert fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 40.6 |
| Estimated audience size | 623,634 |
Audience persona
The typical Open air concert fan in Germany is more female, around 40.6 years old, with strong Sports Activity tendencies and a notable affinity for Obi (store).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 122,842 | 1.23× |
| Nordrhein-Westfalen | 85,501 | 0.63× |
| Niedersachsen | 62,095 | 1.03× |
| Baden-Württemberg | 57,646 | 0.68× |
| Thüringen | 30,727 | 1.93× |
| Sachsen | 26,850 | 0.88× |
| Schleswig-Holstein | 26,428 | 1.18× |
| Rheinland-Pfalz | 20,476 | 0.66× |
| Hessen | 18,815 | 0.4× |
| Brandenburg | 14,249 | 0.74× |
| Bremen | 12,696 | 2.38× |
| Sachsen-Anhalt | 12,057 | 0.75× |
| Berlin | 11,845 | 0.42× |
| Saarland | 11,464 | 1.5× |
| Mecklenburg-Vorpommern | 10,605 | 0.89× |
| Hamburg | 10,240 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Obi (store) | 3.98× | Shopping |
| Tagesschau | 3.28× | Movies & TV |
| Home-improvement center | 6.11× | Home & Garden |
| Setlist.fm | 18.56× | Music & Radio |
| Bauhaus | 2.14× | Shopping |
| Globus Baumarkt | 2.17× | Shopping |
| Hagebaumarkt | 2.46× | Shopping |
| Gala | 1.85× | News |
| Thomas Philipps | 2.4× | Shopping |
| Patio | 2.83× | Home & Garden |
| Garden furniture | 3.04× | Home & Garden |
| Tedox | 2.74× | Shopping |
| Alltours Kino | 18.57× | Travel & Leisure |
| Roland Kaiser | 2.24× | Music & Radio |
| Hardware store | 2.1× | Home & Garden |
| Let's Dance (German TV series) | 1.97× | Movies & TV |
| Tchibo | 1.91× | Shopping |
| Sonderpreis Baumarkt | 2.13× | Shopping |
| Bonprix | 1.89× | Shopping |
| Ernsting's family | 2.25× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.53 |
| Pet Ownership | JOY | 1.43 |
| Sustainability | BALANCE | 1.36 |
| DIY Mentality | THRILL | 1.24 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Tradition | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 53.4% |
| Saudi Arabia | 10.8% |
| United States | 9.2% |
See Open air concert audiences in other countries
More Music & Radio audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Open air concert have in Germany?
Open air concert has an estimated audience of 623,634 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Open air concert fans?
56.0% of Open air concert fans are female, 44.0% are male, with an average age of 40.6 years.
Which brands do Open air concert fans like most?
Open air concert fans show strongest brand affinity for Obi (store) (3.98×), Tagesschau (3.28×), and Home-improvement center (6.11×) over the country average.
Where do Open air concert fans live in Germany?
Open air concert fans in Germany are most concentrated in Bayern (reach 122,842), Nordrhein-Westfalen (reach 85,501), and Niedersachsen (reach 62,095). These three regions account for the largest share of the active audience.
What other brands do Open air concert fans also like?
Beyond Open air concert itself, the audience over-indexes on Tagesschau (3.28×), Home-improvement center (6.11×), Setlist.fm (18.56×), and Bauhaus (2.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Open air concert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.