Rascasse Audience Intelligence

Open air concert Audience in Germany

A data profile of the people who buy, follow and care about Open air concert in Germany — modelled from more than twelve digital signal sources. Open air concert has an estimated audience of 623,634 people in Germany.

#173among Touchpoint in Germany#1083in Music & Radio

The average Open air concert fan in Germany is 40.6 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Obi (store), Tagesschau, Setlist.fm, with strongest over-indexing on Obi (store) (3.98× the country average).

Demographically, the Open air concert audience skews more female with an average age of 40.6, and over-indexes on personality traits such as DIY Mentality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Open air concert fan in Germany is more female, around 40.6 years old, with strong DIY Mentality tendencies and a notable affinity for Obi (store).

Category: Music & Radio · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Open air concert profile in Germany.

Audience size
624K
in Germany
Gender
56.0%♀
44.0% male
Age
40.6
average years
Country rank
#9781
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Open air concert fans

56.0% are female, 44.0% are male, average age 40.6.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Open air concert audience in Germany
MetricValue
Female56.0%
Male44.0%
Average age40.6
Estimated audience size623,634
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Open air concert audience in Germany
Age bracketShare%
16-1913%
20-2920%
30-3924%
40-4926%
50+17%
Fig. 04

Worldwide distribution

53.4%

of the worldwide Open air concert audience comes from Germany.

Worldwide audience distribution share by country for Open air concert
CountryShare
Germany53.4%
Saudi Arabia10.8%
United States9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Open air concert audience in Germany is strongest.

Fig. 05

Top regions by affinity

Open air concert fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~8K1.45×
02Thüringen~20K1.38×
03Saarland~9K1.21×
04Mecklenburg-Vorpommern~10K1.18×
05Bayern~100K1.16×
06Hamburg~20K1.07×
07Sachsen~30K1.05×
08Niedersachsen~60K1.04×
09Schleswig-Holstein~20K1.04×
10Brandenburg~20K0.96×
11Sachsen-Anhalt~10K0.90×
12Rheinland-Pfalz~30K0.81×
13Nordrhein-Westfalen~100K0.80×
14Baden-Württemberg~70K0.79×
15Berlin~20K0.70×
16Hessen~30K0.68×
Fig. 06

Affinity by region

Affinity by region — Open air concert, Germany
0.68×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Open air concert audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Open air concert audience
#·InterestCategoryAffinity×
01Alltours KinoTravel & Leisure18.57×
02Setlist.fmMusic & Radio18.56×
03Open Air Park DüsseldorfTravel & Leisure12.70×
04RockharzMusic & Radio9.29×
05Loop EarplugsTechnology & Electronics8.11×
06Home-improvement centerHome & Garden6.11×
07Obi (store)Shopping3.98×
08TagesschauMovies & TV3.28×
09Garden furnitureHome & Garden3.04×
10PatioHome & Garden2.83×
11TedoxShopping2.74×
12toom BaumarktShopping2.65×
13HagebaumarktShopping2.46×
14Thomas PhilippsShopping2.40×
15Ernsting's familyShopping2.25×
16Roland KaiserMusic & Radio2.24×
17Globus BaumarktShopping2.17×
18BauhausShopping2.14×
19Hardware storeHome & Garden2.10×
20TchiboShopping1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Open air concert audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Open air concert audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.45×
TraditionCONSERVATISM1.35×
Healthy LifestyleBALANCE1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Open air concert audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.70×
Luxury OrientationPREMIUM0.77×
IndividualismJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Open air concert have in Germany?

Open air concert has an estimated audience of 623,634 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Open air concert fans?

56.0% of Open air concert fans are female, 44.0% are male, with an average age of 40.6 years.

03

Which brands do Open air concert fans like most?

Open air concert fans show strongest brand affinity for Obi (store) (3.98×), Tagesschau (3.28×), and Setlist.fm (18.56×) over the country average.

04

Where do Open air concert fans live in Germany?

Open air concert fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Open air concert fans also like?

Beyond Open air concert itself, the audience over-indexes on Tagesschau (3.28×), Setlist.fm (18.56×), Home-improvement center (6.11×), and Bauhaus (2.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Open air concert audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Open air concert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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