Setlist.fm Audience in Germany
Setlist.fm has an estimated audience of 525,687 people in Germany. 51.0% are female, 49.0% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tuborg Brewery, Jotex, Anheuser-Busch InBev, Carlsberg Group, Bon Jovi.
The average Setlist.fm fan in Germany is 37.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tuborg Brewery, Jotex, Anheuser-Busch InBev, with strongest over-indexing on Tuborg Brewery (133.2× the country average). Demographically, the Setlist.fm audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Website / Newspaper / Magazine
Demographics of Setlist.fm fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 37.6 |
| Estimated audience size | 525,687 |
Audience persona
The typical Setlist.fm fan in Germany is balanced, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Tuborg Brewery.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 138,697 | 1.21× |
| Bayern | 96,110 | 1.14× |
| Baden-Württemberg | 64,284 | 0.9× |
| Niedersachsen | 49,773 | 0.97× |
| Hessen | 39,349 | 0.98× |
| Berlin | 33,545 | 1.43× |
| Rheinland-Pfalz | 27,240 | 1.03× |
| Sachsen | 25,187 | 0.98× |
| Schleswig-Holstein | 20,410 | 1.08× |
| Hamburg | 18,526 | 1.56× |
| Brandenburg | 11,101 | 0.68× |
| Thüringen | 9,580 | 0.72× |
| Sachsen-Anhalt | 8,020 | 0.59× |
| Saarland | 7,845 | 1.22× |
| Bremen | 4,836 | 1.08× |
| Mecklenburg-Vorpommern | 4,502 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tuborg Brewery | 133.2× | Food & Beverages |
| Jotex | 39.71× | Shopping |
| Anheuser-Busch InBev | 25.8× | Food & Beverages |
| Carlsberg Group | 18.75× | Food & Beverages |
| Bon Jovi | 13.82× | Music & Radio |
| Open air concert | 15.94× | Music & Radio |
| Homebrewing | 12.52× | Food & Beverages |
| Beck | 10.9× | Music & Radio |
| Obi (store) | 2.3× | Shopping |
| RTL Television | 3.26× | Movies & TV |
| German television comedy | 5.51× | Movies & TV |
| Heavysaurus | 10.64× | Music & Radio |
| Monuments | 20× | Music & Radio |
| Chester Bennington | 8.87× | Music & Radio |
| Satire | 3.59× | Literature |
| The Pretty Reckless | 19.87× | Music & Radio |
| Western Union | 3.18× | Business & Career |
| Vacations | 2.14× | Travel & Leisure |
| Roland Kaiser | 2.48× | Music & Radio |
| Westdeutscher Rundfunk | 2.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.33 |
| Tradition | CONSERVATISM | 1.33 |
| Sports Activity | POWER | 1.25 |
| Sustainability | BALANCE | 1.22 |
| Extroversion | THRILL | 1.13 |
| DIY Mentality | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.5% |
| United Kingdom | 19.2% |
| Germany | 7.3% |
See Setlist.fm audiences in other countries
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Frequently asked questions
How many fans does Setlist.fm have in Germany?
Setlist.fm has an estimated audience of 525,687 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Setlist.fm fans?
51.0% of Setlist.fm fans are female, 49.0% are male, with an average age of 37.6 years.
Which brands do Setlist.fm fans like most?
Setlist.fm fans show strongest brand affinity for Tuborg Brewery (133.2×), Jotex (39.71×), and Anheuser-Busch InBev (25.8×) over the country average.
Where do Setlist.fm fans live in Germany?
Setlist.fm fans in Germany are most concentrated in Nordrhein-Westfalen (reach 138,697), Bayern (reach 96,110), and Baden-Württemberg (reach 64,284). These three regions account for the largest share of the active audience.
What other brands do Setlist.fm fans also like?
Beyond Setlist.fm itself, the audience over-indexes on Jotex (39.71×), Anheuser-Busch InBev (25.8×), Carlsberg Group (18.75×), and Bon Jovi (13.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Setlist.fm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.