Škoda Octavia Audience in Germany
Škoda Octavia has an estimated audience of 1,232,070 people in Germany. 17.1% are female, 82.9% are male, average age 40.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Rings (gymnastics), Family car, Škoda Auto, AutoScout24, Škoda Fabia.
The average Škoda Octavia fan in Germany is 40.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Rings (gymnastics), Family car, Škoda Auto, with strongest over-indexing on Rings (gymnastics) (15.95× the country average). Demographically, the Škoda Octavia audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Škoda Octavia fans
| Metric | Value |
|---|---|
| Female | 17.1% |
| Male | 82.9% |
| Average age | 40.1 |
| Estimated audience size | 1,232,070 |
Audience persona
The typical Škoda Octavia fan in Germany is more male, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for Rings (gymnastics).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 259,932 | 1.31× |
| Nordrhein-Westfalen | 229,790 | 0.85× |
| Baden-Württemberg | 167,263 | 0.99× |
| Niedersachsen | 110,522 | 0.92× |
| Hessen | 100,972 | 1.08× |
| Sachsen | 98,237 | 1.63× |
| Rheinland-Pfalz | 56,449 | 0.91× |
| Brandenburg | 44,081 | 1.15× |
| Berlin | 43,422 | 0.79× |
| Sachsen-Anhalt | 42,625 | 1.34× |
| Thüringen | 36,498 | 1.16× |
| Schleswig-Holstein | 33,273 | 0.75× |
| Mecklenburg-Vorpommern | 25,453 | 1.08× |
| Hamburg | 22,499 | 0.81× |
| Saarland | 10,984 | 0.73× |
| Bremen | 5,197 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rings (gymnastics) | 15.95× | Sports |
| Family car | 4.68× | Cars & Mobility |
| Škoda Auto | 2.28× | Cars & Mobility |
| AutoScout24 | 1.74× | Cars & Mobility |
| Škoda Fabia | 6.65× | Cars & Mobility |
| EBay | 1.53× | Shopping |
| Volkswagen | 1.94× | Cars & Mobility |
| Škoda Kodiaq | 4.4× | Cars & Mobility |
| Audi | 2.05× | Cars & Mobility |
| Aral AG | 1.6× | Cars & Mobility |
| FRITZ!Box | 1.75× | Technology & Electronics |
| Dynamo Dresden | 1.89× | Sports |
| Targobank | 2.05× | Business & Career |
| ADAC | 1.79× | Cars & Mobility |
| Sparkasse | 1.52× | Business & Career |
| Used car | 1.64× | Cars & Mobility |
| Friends | 1.63× | Movies & TV |
| Solar energy | 1.68× | Home & Garden |
| Auto mechanic | 1.87× | Cars & Mobility |
| SEAT | 2.19× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.8 |
| Need for Security | CONSERVATISM | 1.89 |
| Patriotism | CONSERVATISM | 1.51 |
| DIY Mentality | THRILL | 1.24 |
| Luxury Orientation | PREMIUM | 1.16 |
| Quality Awareness | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 15.8% |
| Poland | 10.6% |
| Italy | 10.3% |
See Škoda Octavia audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Škoda Octavia have in Germany?
Škoda Octavia has an estimated audience of 1,232,070 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Škoda Octavia fans?
17.1% of Škoda Octavia fans are female, 82.9% are male, with an average age of 40.1 years.
Which brands do Škoda Octavia fans like most?
Škoda Octavia fans show strongest brand affinity for Rings (gymnastics) (15.95×), Family car (4.68×), and Škoda Auto (2.28×) over the country average.
Where do Škoda Octavia fans live in Germany?
Škoda Octavia fans in Germany are most concentrated in Bayern (reach 259,932), Nordrhein-Westfalen (reach 229,790), and Baden-Württemberg (reach 167,263). These three regions account for the largest share of the active audience.
What other brands do Škoda Octavia fans also like?
Beyond Škoda Octavia itself, the audience over-indexes on Family car (4.68×), Škoda Auto (2.28×), AutoScout24 (1.74×), and Škoda Fabia (6.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Škoda Octavia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.