Rascasse Audience Intelligence

Škoda Octavia Audience in Germany

A data profile of the people who buy, follow and care about Škoda Octavia in Germany — modelled from more than twelve digital signal sources. Škoda Octavia has an estimated audience of 417,864 people in Germany.

#211among Car type in Germany#203among Car Model in Germany#620in Cars & Mobility

The average Škoda Octavia fan in Germany is 40.1 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Rings (gymnastics), Family car, Škoda Auto, with strongest over-indexing on Rings (gymnastics) (15.95× the country average).

Demographically, the Škoda Octavia audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Škoda Octavia fan in Germany is more male, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for Rings (gymnastics).

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Škoda Octavia profile in Germany.

Audience size
418K
in Germany
Gender
17.1%♀
82.9% male
Age
40.1
average years
Country rank
#13503
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Škoda Octavia fans

17.1% are female, 82.9% are male, average age 40.1.

Fig. 02

Gender split

17.1%
Female
82.9%
Male
Demographic split for Škoda Octavia audience in Germany
MetricValue
Female17.1%
Male82.9%
Average age40.1
Estimated audience size417,864
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Škoda Octavia audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3924%
40-4925%
50+18%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Škoda Octavia audience comes from Germany.

Worldwide audience distribution share by country for Škoda Octavia
CountryShare
Poland17.7%
Germany14.8%
Spain9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Škoda Octavia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Škoda Octavia fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~30K1.52×
02Bayern~80K1.26×
03Sachsen-Anhalt~10K1.24×
04Thüringen~10K1.11×
05Brandenburg~10K1.10×
06Mecklenburg-Vorpommern~8K1.07×
07Hessen~30K1.06×
08Baden-Württemberg~60K0.98×
09Rheinland-Pfalz~20K0.94×
10Niedersachsen~40K0.93×
11Saarland~5K0.91×
12Bremen~3K0.90×
13Hamburg~8K0.87×
14Nordrhein-Westfalen~80K0.84×
15Schleswig-Holstein~10K0.84×
16Berlin~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Škoda Octavia, Germany
0.81×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Škoda Octavia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Škoda Octavia audience
#·InterestCategoryAffinity×
01Rings (gymnastics)Sports15.95×
02Škoda SuperbCars & Mobility5.10×
03Family carCars & Mobility4.68×
04Škoda KodiaqCars & Mobility4.40×
05Škoda AutoCars & Mobility2.28×
06SEATCars & Mobility2.19×
07AudiCars & Mobility2.05×
08TargobankBusiness & Career2.05×
09Carbon dioxideBusiness & Career1.96×
10VolkswagenCars & Mobility1.94×
11Dynamo DresdenSports1.89×
12Auto mechanicCars & Mobility1.87×
13ADACCars & Mobility1.79×
14FRITZ!BoxTechnology & Electronics1.75×
15AutoScout24Cars & Mobility1.74×
16Solar energyHome & Garden1.68×
17Used carCars & Mobility1.64×
18Mechanical engineeringBusiness & Career1.59×
19EBayShopping1.53×
20SparkasseBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Škoda Octavia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Škoda Octavia audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.61×
DIY MentalityTHRILL1.12×
Need for SecurityCONSERVATISM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Škoda Octavia audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.46×
MindfulnessBALANCE0.49×
SustainabilityBALANCE0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Škoda Octavia have in Germany?

Škoda Octavia has an estimated audience of 417,864 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Škoda Octavia fans?

17.1% of Škoda Octavia fans are female, 82.9% are male, with an average age of 40.1 years.

03

Which brands do Škoda Octavia fans like most?

Škoda Octavia fans show strongest brand affinity for Rings (gymnastics) (15.95×), Family car (4.68×), and Škoda Auto (2.28×) over the country average.

04

Where do Škoda Octavia fans live in Germany?

Škoda Octavia fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Škoda Octavia fans also like?

Beyond Škoda Octavia itself, the audience over-indexes on Family car (4.68×), Škoda Auto (2.28×), AutoScout24 (1.74×), and EBay (1.53×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Škoda Octavia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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