A data profile of the people who buy, follow and care about Philippines in India — modelled from more than twelve digital signal sources. Philippines has an estimated audience of 5,657,292 people in India.
The average Philippines fan in India is 30.6 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Lettuce (band), Irina Shayk, ONEUS, with strongest over-indexing on Lettuce (band) (6.6× the country average).
Demographically, the Philippines audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Community Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Philippines fan in India is more male, around 30.6 years old, with strong Community Orientation tendencies and a notable affinity for Lettuce (band).
The key figures that characterise the Philippines profile in India.
29.5% are female, 70.5% are male, average age 30.6.
| Metric | Value |
|---|---|
| Female | 29.5% |
| Male | 70.5% |
| Average age | 30.6 |
| Estimated audience size | 5,657,292 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 26% | |
| 30-39 | 15% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Philippines audience comes from India.
| Country | Share |
|---|---|
| China | 16.9% |
| United States | 10.5% |
| Japan | 9.0% |
Where the Philippines audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nagaland | ~6K | 1.64× | |
| 02 | Mizoram | ~6K | 1.54× | |
| 03 | Arunachal Pradesh | ~5K | 1.54× | |
| 04 | Manipur | ~10K | 1.52× | |
| 05 | Tripura | ~10K | 1.34× | |
| 06 | Karnataka | ~200K | 1.31× | |
| 07 | Meghalaya | ~7K | 1.19× | |
| 08 | Maharashtra | ~300K | 1.13× | |
| 09 | Goa | ~7K | 1.11× | |
| 10 | Telangana | ~90K | 1.10× | |
| 11 | Tamil Nadu | ~100K | 1.09× | |
| 12 | Punjab (region) | ~80K | 1.09× | |
| 13 | Haryana | ~80K | 1.08× | |
| 14 | Gujarat | ~200K | 1.07× | |
| 15 | Assam | ~60K | 1.01× | |
| 16 | Sikkim | ~3K | 1.01× | |
| 17 | Kerala | ~80K | 0.99× | |
| 18 | Andhra Pradesh | ~60K | 0.86× | |
| 19 | Uttarakhand | ~20K | 0.83× | |
| 20 | West Bengal | ~100K | 0.77× | |
| 21 | Rajasthan | ~100K | 0.75× | |
| 22 | Uttar Pradesh | ~200K | 0.71× | |
| 23 | Madhya Pradesh | ~70K | 0.67× | |
| 24 | Chhattisgarh | ~20K | 0.65× | |
| 25 | Himachal Pradesh | ~10K | 0.64× | |
| 26 | Jharkhand | ~30K | 0.60× | |
| 27 | Odisha | ~40K | 0.59× | |
| 28 | Jammu and Kashmir | ~10K | 0.57× | |
| 29 | Bihar | ~50K | 0.45× |
The strongest cross-interests of the Philippines audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Irina Shayk | Fashion & Accessoires | 10.58× | ||
| 02 | Lettuce (band) | Music & Radio | 6.60× | ||
| 03 | General Motors | Cars & Mobility | 2.94× | ||
| 04 | ONEUS | Music & Radio | 2.57× | ||
| 05 | Block B | Music & Radio | 2.27× | ||
| 06 | Hong Kong | Travel & Leisure | 2.24× | ||
| 07 | Indonesia | Travel & Leisure | 2.21× | ||
| 08 | Wattpad | Internet & Social Media | 2.11× | ||
| 09 | Happy New Year (2014 film) | Movies & TV | 1.99× | ||
| 10 | Cows | Music & Radio | 1.92× | ||
| 11 | Bangladesh | Travel & Leisure | 1.81× | ||
| 12 | Cristiano Ronaldo | Sports | 1.70× | ||
| 13 | Europe | Travel & Leisure | 1.67× | ||
| 14 | United States | Travel & Leisure | 1.66× | ||
| 15 | Language | Business & Career | 1.63× | ||
| 16 | BTS | Music & Radio | 1.58× | ||
| 17 | FC Barcelona | Sports | 1.56× | ||
| 18 | Interpersonal relationship | Kids & Family | 1.56× | ||
| 19 | Fandom | Literature | 1.56× | ||
| 20 | Telangana | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.31× | |
| Extroversion | THRILL | 1.27× | |
| Tradition | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.89× | |
| Early Adopter Mentality | POWER | 0.98× | |
| Quality Awareness | PREMIUM | 1.00× |
Philippines has an estimated audience of 5,657,292 people in India, concentrated in Maharashtra and Uttar Pradesh.
29.5% of Philippines fans are female, 70.5% are male, with an average age of 30.6 years.
Philippines fans show strongest brand affinity for Lettuce (band) (6.6×), Irina Shayk (10.58×), and ONEUS (2.57×) over the country average.
Philippines fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and Karnataka (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Philippines itself, the audience over-indexes on Irina Shayk (10.58×), ONEUS (2.57×), Language (1.63×), and Bangladesh (1.81×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Philippines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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