A data profile of the people who buy, follow and care about General Motors in India — modelled from more than twelve digital signal sources. General Motors has an estimated audience of 3,506,346 people in India.
General Motors has an estimated audience of 3,506,346 people in India. 15.5% are female, 84.5% are male, average age 34.3. Top brand affinities: Nikkei 225, Django Unchained, Bugatti Chiron, City car, Drew Barrymore.
Top brand affinities include Nikkei 225, Django Unchained, Bugatti Chiron, with strongest over-indexing on Nikkei 225 (12.76× the country average).
Demographically, the General Motors audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Career Orientation, Luxury Orientation.
The typical General Motors fan in India is more male, around 34.3 years old, with strong Career Orientation tendencies and a notable affinity for Nikkei 225.
The key figures that characterise the General Motors profile in India.
15.5% are female, 84.5% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 15.5% |
| Male | 84.5% |
| Average age | 34.3 |
| Estimated audience size | 3,506,346 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 31% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide General Motors audience comes from India.
| Country | Share |
|---|---|
| United States | 29.3% |
| Brazil | 8.1% |
| Canada | 4.1% |
The strongest cross-interests of the General Motors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Django Unchained | Movies & TV | 20.81× | ||
| 02 | Bugatti Chiron | Cars & Mobility | 19.19× | ||
| 03 | Drew Barrymore | Movies & TV | 17.21× | ||
| 04 | Bugatti Veyron | Cars & Mobility | 16.08× | ||
| 05 | Cadillac | Cars & Mobility | 13.68× | ||
| 06 | Nikkei 225 | Business & Career | 12.76× | ||
| 07 | Vimeo | Movies & TV | 12.43× | ||
| 08 | Chevrolet | Cars & Mobility | 12.31× | ||
| 09 | Microsoft Store | Technology & Electronics | 11.43× | ||
| 10 | GMC | Cars & Mobility | 11.39× | ||
| 11 | City car | Cars & Mobility | 7.08× | ||
| 12 | Bottega Veneta | Fashion & Accessoires | 6.31× | ||
| 13 | BMW M4 | Cars & Mobility | 5.76× | ||
| 14 | Škoda Auto | Cars & Mobility | 4.28× | ||
| 15 | Family car | Cars & Mobility | 3.99× | ||
| 16 | G-Shock | Fashion & Accessoires | 3.99× | ||
| 17 | First-time buyer | Shopping | 3.81× | ||
| 18 | Philippines | Travel & Leisure | 2.94× | ||
| 19 | Automobiles | Cars & Mobility | 2.03× | ||
| 20 | Instant messaging | Internet & Social Media | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.67× | |
| Luxury Orientation | PREMIUM | 1.65× | |
| Quality Awareness | PREMIUM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.31× | |
| Social Media Usage | JOY | 0.52× | |
| Creativity | OPEN | 0.54× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for General Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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