Rascasse Audience Intelligence

Johor Audience in Malaysia

A data profile of the people who buy, follow and care about Johor in Malaysia — modelled from more than twelve digital signal sources. Johor has an estimated audience of 4,037,414 people in Malaysia.

#16among POI in Malaysia
#19in Travel & Leisure

The average Johor fan in Malaysia is 36.3 years old, balanced, and lives primarily in Johor.

The audience is concentrated in Johor, Selangor, Kuala Lumpur.

Demographically, the Johor audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as DIY Mentality, Family Orientation.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Johor profile in Malaysia.

Audience size
4M
in Malaysia
Gender
50.8%♀
49.2% male
Age
36.3
average years
Country rank
#196
POI in Malaysia
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Johor fans

50.8% are female, 49.2% are male, average age 36.3.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Johor audience in Malaysia
MetricValue
Female50.8%
Male49.2%
Average age36.3
Estimated audience size4,037,414
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Johor audience in Malaysia
Age bracketShare%
16-1919%
20-2930%
30-3922%
40-4918%
50+11%
Fig. 04

Worldwide distribution

59.9%

of the worldwide Johor audience comes from Malaysia.

Worldwide audience distribution share by country for Johor
CountryShare
Malaysia59.9%
Indonesia16.7%
Singapore11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Malaysia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Johor audience in Malaysia is strongest.

Fig. 05

Top regions by affinity

Johor fans by region: top regions in Malaysia
#RegionReachAffinity×
01Johor~2M4.08×
02Kuala Lumpur~900K1.20×
03Selangor~1.5M1.12×
04Malacca~200K1.05×
05Negeri Sembilan~200K1.03×
06Perak~300K0.95×
07Pahang~200K0.93×
08Penang~200K0.80×
09Putrajaya~20K0.79×
10Terengganu~100K0.72×
11Labuan~20K0.72×
12Sarawak~200K0.71×
13Kedah~200K0.71×
14Kelantan~100K0.70×
15Perlis~40K0.67×
16Sabah~200K0.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Johor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Johor audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.13×
Family OrientationCONSERVATISM1.08×
Community OrientationOPEN1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Johor audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.74×
Pet OwnershipJOY0.83×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Malaysia

See Johor audiences in other countries

How to read this data

Audience size is the estimated number of people in Malaysia who actively search for Johor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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