A data profile of the people who buy, follow and care about Pahang in Malaysia — modelled from more than twelve digital signal sources. Pahang has an estimated audience of 2,925,603 people in Malaysia.
The average Pahang fan in Malaysia is 38.6 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Pahang.
Top brand affinities include YouTube, Cooking, Energy, with strongest over-indexing on YouTube (1.58× the country average).
Demographically, the Pahang audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Pahang fan in Malaysia is balanced, around 38.6 years old, with strong Quality Awareness tendencies and a notable affinity for YouTube.
The key figures that characterise the Pahang profile in Malaysia.
49.6% are female, 50.4% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 38.6 |
| Estimated audience size | 2,925,603 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 27% | |
| 30-39 | 26% | |
| 40-49 | 21% | |
| 50+ | 14% |
of the worldwide Pahang audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 66.2% |
| Indonesia | 6.0% |
| United States | 5.0% |
Where the Pahang audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pahang | ~600K | 4.25× | |
| 02 | Kuala Lumpur | ~600K | 1.15× | |
| 03 | Selangor | ~800K | 1.02× | |
| 04 | Johor | ~400K | 1.01× | |
| 05 | Perak | ~200K | 0.93× | |
| 06 | Negeri Sembilan | ~100K | 0.92× | |
| 07 | Terengganu | ~100K | 0.91× | |
| 08 | Malacca | ~90K | 0.88× | |
| 09 | Kelantan | ~100K | 0.82× | |
| 10 | Penang | ~100K | 0.78× | |
| 11 | Kedah | ~100K | 0.77× | |
| 12 | Labuan | ~20K | 0.76× | |
| 13 | Putrajaya | ~10K | 0.76× | |
| 14 | Perlis | ~30K | 0.72× | |
| 15 | Sarawak | ~200K | 0.64× | |
| 16 | Sabah | ~100K | 0.54× |
The strongest cross-interests of the Pahang audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fasting | Health | 2.12× | ||
| 02 | Debit card | Business & Career | 2.12× | ||
| 03 | Breaking news | Movies & TV | 1.88× | ||
| 04 | Energy | Home & Garden | 1.85× | ||
| 05 | Badminton | Sports | 1.85× | ||
| 06 | Children's clothing | Fashion & Accessoires | 1.79× | ||
| 07 | Documentary movies | Movies & TV | 1.73× | ||
| 08 | Home improvement | Home & Garden | 1.72× | ||
| 09 | Online banking | Business & Career | 1.71× | ||
| 10 | Boutiques | Fashion & Accessoires | 1.65× | ||
| 11 | Home Appliances | Home & Garden | 1.63× | ||
| 12 | Drama movies | Movies & TV | 1.62× | ||
| 13 | Horror movies | Movies & TV | 1.62× | ||
| 14 | Coupons | Shopping | 1.59× | ||
| 15 | YouTube | Movies & TV | 1.58× | ||
| 16 | Religion | Business & Career | 1.58× | ||
| 17 | Handbags | Fashion & Accessoires | 1.58× | ||
| 18 | Heavy metal music | Music & Radio | 1.53× | ||
| 19 | Cooking | Food & Beverages | 1.52× | ||
| 20 | Anime movies | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.23× | |
| Convenience Orientation | PREMIUM | 1.19× | |
| Creativity | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Mindfulness | BALANCE | 0.82× |
Pahang has an estimated audience of 2,925,603 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
49.6% of Pahang fans are female, 50.4% are male, with an average age of 38.6 years.
Pahang fans show strongest brand affinity for YouTube (1.58×), Cooking (1.52×), and Energy (1.85×) over the country average.
Pahang fans in Malaysia are most concentrated in Selangor (reach ~800K), Kuala Lumpur (reach ~600K), and Pahang (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Pahang itself, the audience over-indexes on Cooking (1.52×), Energy (1.85×), Home improvement (1.72×), and Boutiques (1.65×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Pahang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.