A data profile of the people who buy, follow and care about Shah Alam in Malaysia — modelled from more than twelve digital signal sources. Shah Alam has an estimated audience of 3,261,687 people in Malaysia.
The average Shah Alam fan in Malaysia is 38.0 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Property finder, Kitchen cabinet, Starter home, with strongest over-indexing on Property finder (1.98× the country average).
Demographically, the Shah Alam audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Design Affinity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Shah Alam fan in Malaysia is balanced, around 38.0 years old, with strong Design Affinity tendencies and a notable affinity for Property finder.
The key figures that characterise the Shah Alam profile in Malaysia.
53.5% are female, 46.5% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 38.0 |
| Estimated audience size | 3,261,687 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 28% | |
| 30-39 | 25% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Shah Alam audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 61.6% |
| United States | 6.5% |
| Japan | 5.3% |
Where the Shah Alam audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~2.5M | 2.69× | |
| 02 | Kuala Lumpur | ~1M | 1.65× | |
| 03 | Negeri Sembilan | ~200K | 1.52× | |
| 04 | Putrajaya | ~20K | 1.25× | |
| 05 | Perak | ~300K | 1.18× | |
| 06 | Pahang | ~200K | 1.07× | |
| 07 | Malacca | ~100K | 1.05× | |
| 08 | Johor | ~400K | 0.91× | |
| 09 | Penang | ~200K | 0.80× | |
| 10 | Kelantan | ~100K | 0.77× | |
| 11 | Labuan | ~20K | 0.76× | |
| 12 | Kedah | ~200K | 0.75× | |
| 13 | Terengganu | ~100K | 0.74× | |
| 14 | Perlis | ~30K | 0.68× | |
| 15 | Sarawak | ~100K | 0.54× | |
| 16 | Sabah | ~100K | 0.50× |
The strongest cross-interests of the Shah Alam audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plastic arts | Arts & Culture | 2.59× | ||
| 02 | Property finder | Home & Garden | 1.98× | ||
| 03 | Garden furniture | Home & Garden | 1.98× | ||
| 04 | Anne Hathaway | Movies & TV | 1.98× | ||
| 05 | The Body Shop | Beauty & Wellness | 1.89× | ||
| 06 | Batu Caves | Travel & Leisure | 1.86× | ||
| 07 | Brooch | Fashion & Accessoires | 1.77× | ||
| 08 | HVAC | Home & Garden | 1.68× | ||
| 09 | Latex | Fashion & Accessoires | 1.66× | ||
| 10 | Wedding Planners | Kids & Family | 1.64× | ||
| 11 | Vintage clothing | Fashion & Accessoires | 1.64× | ||
| 12 | Controlled-access highway | Travel & Leisure | 1.58× | ||
| 13 | Superfood | Food & Beverages | 1.58× | ||
| 14 | Abaya | Fashion & Accessoires | 1.57× | ||
| 15 | Kitchen cabinet | Home & Garden | 1.55× | ||
| 16 | Walmart | Shopping | 1.53× | ||
| 17 | Starter home | Home & Garden | 1.52× | ||
| 18 | Disneyland | Travel & Leisure | 1.52× | ||
| 19 | Rafizi Ramli | Politics & Society | 1.52× | ||
| 20 | Nanotechnology | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.27× | |
| Convenience Orientation | PREMIUM | 1.27× | |
| Sustainability | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.85× | |
| Indulgence | JOY | 0.88× | |
| Pet Ownership | JOY | 0.88× |
Shah Alam has an estimated audience of 3,261,687 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
53.5% of Shah Alam fans are female, 46.5% are male, with an average age of 38.0 years.
Shah Alam fans show strongest brand affinity for Property finder (1.98×), Kitchen cabinet (1.55×), and Starter home (1.52×) over the country average.
Shah Alam fans in Malaysia are most concentrated in Selangor (reach ~2.5M), Kuala Lumpur (reach ~1M), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Shah Alam itself, the audience over-indexes on Kitchen cabinet (1.55×), Starter home (1.52×), Wedding Planners (1.64×), and Vintage clothing (1.64×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Shah Alam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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